Mystery Shopper Horror Stories
Great post. We have talked about this in meetings. I do want to shout out someone who is doing it right. Eric Mendoza of Berlin City Auto Group. I submitted a lead and within an hour got a response back. Then the next day I got a VIDEO response with ...
Death to the Dark Arts of Dealership Reputation Management
Hi Jim,
Thanks for your comments. You make a good point that sometimes getting a program or new process off the ground may take spiffs, but just for doing your job every day; it isn't appropriate. Just to clarify, when I used the term "reward" I wa...
Mystery Shopper Horror Stories
Jim,
I can tell you that your PSI score has a direct correlation to your appointment ratio. When we start with a lot of our clients they are averaging PSI scores under 2.0. A 2 PSI (Phone Skills Index)score equates to about a 20% or less appointme...