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Featured Post

How The Use of Artificial Intelligence in Search Will Affect Your Marketing Efforts

David Amerland It’s not rocket science and the net result is more eyeballs to your website, greater trust in your brand and more sales through your forecourt. READ MORE
David Amerland
Best-selling Author, Speaker, Analyst & Strategic Advisor

Exclusive Blog Posts sortcreate  Become a Blogger chevron_right

3 Ways To Boost Sales At Your Dealership

3 Ways To Boost Sales At Your Dealership

The name of the game at an auto dealership is selling cars and having customers keep returning when they need some kind of service or repair done to their …

Most Manage, Few Lead: Which One Are You?

Most Manage, Few Lead: Which One Are You?

Members of LinkedIn are bombarded with memes and motivational pictures. Between the Ned Stark photos and the cool car pictures, everyone seems to think…

Virtual Retailing - the Future is Now

Virtual Retailing - the Future is Now

The idea of virtual reality has always been mind-blowing. Put on a pair of goggles and be transported somewhere new without moving your feet. For decades, …

Predicting Your Next Buyer

Predicting Your Next Buyer

Trying to understand who your best target customers are can be a painfully long, and expensive, process that can result in thousands of wasted marketing do…

Why Dogs are Not Good at Math

Why Dogs are Not Good at Math

Dogs are Man’s best friend.  They get excited when we come home, they want to hang out with us, run along a path, and play fetch.  When we …

Are You Paying For Out of Market Clicks?

Are You Paying For Out of Market Clicks?

I first have to give a shout out to my buddy Jason Stum who helped me identify a leak in our adwords budget. Once I started to dig in a bit more, I was …

What I Learned About Sales From the Olympics (& Dealer Pros)

What I Learned About Sales From the Olympics (& Dealer Pros)

We really can learn a lot from the Olympics, from perseverance to mosquito control. But sales advice? Funny you should ask.  One of my colleagu…

Start Contacting Customers When They’ll Respond

Start Contacting Customers When They’ll Respond

Today’s socially connected consumers have changed the tide in the automotive industry, from top to bottom. However, the dealership must also chan…

General Community Posts sortcreate  Become a Blogger chevron_right

Mobile CRM's Are Key

Mobile CRM's Are Key

No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone. The world has become mobile accessible from every…

64% of Sales Professionals Close Deals With Social Media

64% of Sales Professionals Close Deals With Social Media

Social media marketing is growing every day as a result of increasing consumer activity across social platforms.  Currently, 90% of young adults aged …

Maybe We’re Approaching This Whole Loyalty Thing Wrong?

Maybe We’re Approaching This Whole Loyalty Thing Wrong?

Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle. According to …

A Unique Value Proposition to Rule Them All

A Unique Value Proposition to Rule Them All

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’…

Amazon Launches Massive Virtual Showroom "Vehicles"

Amazon Launches Massive Virtual Showroom "Vehicles"

Adam Goetsch, director of Amazon Automotive, said the purpose of the new site is to "support customers during one of the most important, research-intensive…

Highline Dealers; How Do You Deliver The Best Service Experience?

Highline Dealers; How Do You Deliver The Best Service Experience?

According to J.D. Power's 2016 CSI study, the key areas that dealers need to pay specific attention to are... Wait Time: Consumers are willing to…

Smartphones Are a Game-Changer

Smartphones Are a Game-Changer

Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empo…

The One Thing To do To Get More Done

The One Thing To do To Get More Done

You have to make that conscious decision to take that next step. Check out this week's Work On Yourself Wednesday! …

Sales Managers: Shoot the Messenger, Shoot Yourself In the Foot!

Sales Managers: Shoot the Messenger, Shoot Yourself In the Foot!

If you’re a sales manager, every day your sales staff line up to bring you news of their success, failures, conquests, and exploits. Sometimes they b…

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