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Featured Post

Interview with Kathy Gilbert a Woman Who Rocks Auto

Jody DeVere Kathy Gilbert was honored with a Spirit of Leadership Award during NADA from the Women’s Automotive Association International READ MORE
Jody DeVere
CEO AskPatty.com

Exclusive Blog Posts sortcreate  Become a Blogger chevron_right

A Tale of Two Newspapers (A Video Case Study)

A Tale of Two Newspapers (A Video Case Study)

"You don't need fancy camera stuff--just use your phone." The retail automotive industry isn't the only industry in the world talking …
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A New Breed of Tech Provider

A New Breed of Tech Provider

As a dealer, you likely have a number of different tech providers (or vendors) that you work with to ensure operations run smoothly – all provid…
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Increasing Customer Retention starts TODAY

Increasing Customer Retention starts TODAY

As a general manager or store director you are approached daily with the latest and greatest technique to attract more customers to your service department…
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How to Start a Profitable Car Rental Business

How to Start a Profitable Car Rental Business

The car rental business is quite lucrative and is also an easy way to become an entrepreneur. If you live in a densely populated place outfitted wit…
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Things No Customer Said, Ever!

Things No Customer Said, Ever!

There is no doubt that auto dealers today have a dizzying array of challenges and marketing channel confusion.  More media channels, the pressure to m…
Michael Bilson, Jim Radogna and 2 other like this.

What Does Your Future Service Customer Look Like?

What Does Your Future Service Customer Look Like?

I think we’d all agree that the world turns much faster than we ever expected. In the blink of an eye, ten years go by and we wonder what we missed. …
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Fine Tune Fixed Ops Digital Performance

Fine Tune Fixed Ops Digital Performance

Recently I had the opportunity to attend and speak at the 2016 DrivingSales Presidents club in Miami, Florida. The event was packed with top-level thought …
Adam Shiflett likes this.

Survey: Retail Auto Dealers Struggle with a Broken Hiring Process

Survey: Retail Auto Dealers Struggle with a Broken Hiring Process

Each year, retail auto dealers spend more than $512 million to hire new people. But is that money being invested wisely? A new Hireology and DrivingSales H…
Big Tom LaPointe, Jon Nigbor and 2 other like this.

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Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships o…
sara callahan likes this.

How to Maximize the SEO Value of Website Videos

How to Maximize the SEO Value of Website Videos

Tim James, COO of Flick Fusion, shares tips on how to maximize the SEO value of your video content.     …
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The Automotive Marketing Home Run

The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The fina…
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5 Tips on Successful Email Marketing for Car Dealerships

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say t…
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New Changes to Overtime Regulations that will Impact Every Employer

New Changes to Overtime Regulations that will Impact Every Employer

Written by Kathryn Carlson, Vice President of KPA HR Products The most significant change to wage-and-hour law in more than a decade was published …
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Interview with Kathy Gilbert a Woman Who Rocks Auto

Interview with Kathy Gilbert a Woman Who Rocks Auto

Kathy Gilbert was honored with a Spirit of Leadership Award during NADA from the Women’s Automotive Association International, and is on the board of…
Anne Shaneen likes this.

Three Social Media Myths: Busted

Three Social Media Myths: Busted

Many dealerships are coming to realize the importance of a social media presence. Dealerships fall into a wide spectrum of social media profi…
Paul Schnell likes this.

Tips for Video Production at your Dealership

Tips for Video Production at your Dealership

Brian Pasch and Jon Nigbor talk about some discoveries Jon's company Media272 has seen during the past 10 years of their shooting videos on-location na…
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Ransomware Attacks on the Rise: What Every Dealer Needs to Know

Ransomware Attacks on the Rise: What Every Dealer Needs to Know

Imagine coming into work one day, firing up your computer and seeing the following message pop up onto your screen:   Your files have been encry…
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