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Featured Post

How The Use of Artificial Intelligence in Search Will Affect Your Marketing Efforts

David Amerland It’s not rocket science and the net result is more eyeballs to your website, greater trust in your brand and more sales through your forecourt. READ MORE
David Amerland
Best-selling Author, Speaker, Analyst & Strategic Advisor

Exclusive Blog Posts sortcreate  Become a Blogger chevron_right

Are You Paying For Out of Market Clicks?

Are You Paying For Out of Market Clicks?

I first have to give a shout out to my buddy Jason Stum who helped me identify a leak in our adwords budget. Once I started to dig in a bit more I was a…

What I Learned About Sales From the Olympics (& Dealer Pros)

What I Learned About Sales From the Olympics (& Dealer Pros)

We really can learn a lot from the Olympics, from perseverance to mosquito control. But sales advice? Funny you should ask.  One of my colleagu…

Start Contacting Customers When They’ll Respond

Start Contacting Customers When They’ll Respond

Today’s socially connected consumers have changed the tide in the automotive industry, from top to bottom. However, the dealership must also chan…

Facebook Live Just Made A Move To Compete With Cable

Facebook Live Just Made A Move To Compete With Cable

It's a big shift that's ultimately going to have huge implications for traditional advertising. It's a move that has been years in the …

How to Handle the "Shop Around" Objection by Educating the Customer

How to Handle the "Shop Around" Objection by Educating the Customer

How The Use of Artificial Intelligence in Search Will Affect Your Marketing Efforts

How The Use of Artificial Intelligence in Search Will Affect Your Marketing Efforts

Artificial Intelligence (AI) is big news. Hardly a day goes by without our stumbling across a mention of AI in self-driving cars, medical research, weather…

Ready, Set...Prepare. Three Steps For A Successful CRM Transition.

Ready, Set...Prepare. Three Steps For A Successful CRM Transition.

A dealership's CRM is at the heart of its entire sales operation. Choosing the right CRM for your dealership is exceedingly important in its succes…

Using Dealership Website Visitor Data to Your Advantage

Using Dealership Website Visitor Data to Your Advantage

In my last blog post, I discussed how to generate car sales leads by encouraging their consumers to take action on their website through interactive experi…

General Community Posts sortcreate  Become a Blogger chevron_right

Promoted Video Pins, New Look for Facebook Pages, & More!

Promoted Video Pins, New Look for Facebook Pages, & More!

This Week in Social Media News for the Week of August 22 Promoted Video Pins on Pinterest Pinterest recently rolled out Promoted Video, yet anothe…

Automotive Advertising Veteran Joins DyGen as VP of Business Development

Automotive Advertising Veteran Joins DyGen as VP of Business Development

Caldwell & Kerr taps Jason Wiley for new Vice President of Business Development position at SEO/SEM/Pre-Roll subsidiary company DyGen. The automotive a…

Auto Dealers Under Imminent Threat of Security Breaches, Helion Technologies Announces

Auto Dealers Under Imminent Threat of Security Breaches, Helion Technologies Announces

Timonium, MD – August 22nd, 2016-- Helion Technologies announced today that 75 percent of small businesses have experienced security breaches in the …

Auto/Mate Completes DMS Integration with Dominion Sales Center CRM

Auto/Mate Completes DMS Integration with Dominion Sales Center CRM

Albany, N.Y. – August 22nd, 2016 – Auto/Mate Dealership Systems today announced the integration of its dealership management system (DMS) with …

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Drive More Sales at Your Dealership with Data-Driven Email Marketing Personalized emails targeted to the right buyer and at the right time can drive…

Multi-Franchise Dealership Transactions Rise by 52% in First Half of 2016

Multi-Franchise Dealership Transactions Rise by 52% in First Half of 2016

Multi-Franchise Dealership Transactions Rise by 52% in First Half of 2016 according to The Blue Sky Report™ released by Kerrigan Advisors   …

Social Media Sales

Social Media Sales

Hope I can ask a question about social media for a brand new car sales lady.  Started two weeks ago and wondering any great sources for learning socia…

65% of Top Brands on Facebook Post 5X Per Week or More

65% of Top Brands on Facebook Post 5X Per Week or More

If you want to see everything from what your friends are having for lunch to what is going on in their relationships to up-and-coming trends, look no furth…

Small Business on Instagram

Small Business on Instagram

Businesses have been flocking to Instagram and for good reason. It’s incredible the opportunity business have to engage with audiences by searching r…

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