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Jared Hamilton
From: Jared Hamilton
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The Importance of Localized Digital Marketing for Car Related Businesses

The Importance of Localized Digital Marketing for Car Related Businesses

Marketers and business owners have no other option but to follow the customers in their digital migrations and endeavors. Car businesses are no exception t…

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

Top Ten Blogs And News For Auto Dealers: September 23- 28


The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – email template theft, fake social media reviews, and Myspace makes a comeback!

10. Stingray Photobomb

This photo of a stingray smiling for a photo opportunity has gotten national attention. For some reason, everyone else in the picture doesn’t look too happy about it.

9.  Being An Absent Leader Is Much Like Being An Absent Father

In a highly personal blog post on, Craig Lockerd writes that being a leader at the workplace is much like being an attentive father. Read about how to be present for your family and your employees.

8. Are You A Victim Of ETT (Email Template Theft)?

Email Template Theft (ETT) has become such a serious problem in automotive sales that it’s apparently gotten its own acronym. Have you had your email template stolen? Find out here.

7. Depth of Engagement vs Breadth of Impressions

Engagement counts more and costs less than awareness – find out how you can engage your customer rather than simply raising awareness.

6. Russian Truck Driver Miraculously Survives Head On Crash

In an amazing, gut-wrenching video, a Russian truck driver makes an unbelievable escape and sticks a landing worthy of an Olympic gold medal.

5. Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve To Survive

Like some kind of weird new Pokemon, the Peacheetameleon was invented by the Cobalt Group to represent the perfect amalgamation of the peacock’s beauty, the cheetah’s speed, and the chameleon’s adaptability. Read on to learn how you can become more like this biological nightmare.

4. Justin Timberlake Is Bringing Myspace Back

In an attempt to revitalize one of the oldest social networks, Justin Timberlake has acquired Myspace and given it an extreme makeover. Will this resuscitate the site, or is it forever doomed to be used only by teenage musicians?

3. Dealers Finding it Difficult To Put A Price On Online Reputation Building

How much do dealerships value their brand? How much should you spend to increase your brand’s Internet review ratings on Yelp and similar sites? Jerry Hart talks about the importance of your brand’s customer satisfaction thumbprint.

2. By 2014, 1 In 10 Social Media Reviews Will Be Fake

Falsified online reviews are going to become a huge problem that Mashable projects will explode in the coming years. How will reviewing sites counter this? And will this saturation have a negative effect on your brand?

1. Regular NFL Refs Return, Get Standing Ovation

To the widespread relief of football fans, NFL refs are back in action. After ending their union strike from the league, refs took the field Thursday night to replace their cheaper imitators. fans can now look forward to a more professional sport for the rest of the season.
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!

Cobalt An ADP Company
Thanks for the shout-out, Stephen! We love that we inspired someone to use the word "amalgamation." Mysterious creatures aside, the true goal of the article was to highlight that, thanks to advances like HTML5, you don't HAVE to choose between speed and beauty anymore. Have a great weekend, everyone!
Patric Timmermans
Stephen, are you tracking our automotive blog

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