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A sexy dealer website is one that offers prospective customers a quality shopping experience wherever they are, however they’re shopping. “Today’s dealer website has to be sophisticated enough to support the new gadget mentality,” Paul Nagy, Vice President of Core Products for ADP Digital Marketing explained. “We all know more and more consumers are shopping on their smartphones and their tablets. What we need to think about is not the technology, but its implications. Gadget shoppers are shopping on the go. They’re in the car, they’re waiting at the doctor’s office, and they’re hanging out at the mall. How can a dealer’s site cater to those particular needs?” According to Andy Largent, Senior Product Manager at ADP Digital Marketing, it’s all about creating that universal experience.
Paul Nagy is Vice President of Core Products ADP Digital Marketing (formerly The Cobalt Group). Nagy brings over 12 years of technology management experience to the role, including senior management positions at Apple, Metreo, and Selectica. When he’s not crunching technical problems, Nagy enjoys fly-fishing in the great outdoors.
Andy Largent is a Senior Product Manager at ADP Digital Marketing, where he works on the core website platform and services. With 10 years of automotive website expertise, Andy uses his experience to build high-performing solutions for dealer, dealer group, and OEM customers. Andy hopes to turn the hundreds of pictures of his kids into an amateur photography sideline someday. Until then, his favorite new social media/photo app is Instagram.