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If you think that 40% of all digital traffic coming from smartphones is too small for you to be interested in your mobile presence and ad campaigns, we need to have a serious talk. Sure, most dealerships are not seeing a 50/50 split in their desktop/mobile traffic (they will very soon), but the ratio of visitors to lead conversion is much higher on mobile. At a strategy conference this year, Nissan released some startling insight on their mobile initiatives giving conclusive evidence that mobile converts nearly 30% better than desktop digital traffic.
Read more about mobile conversion here: