Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
Everyday I can count on hearing the following song line blare through my TV: “Call Mack Mack if your credit is wack wack!” Yes it is a real line from a cheesy commercial. But it works for that brand. I know as soon as I hear that line I will see a man dressed in a bull dog costume hip hop dancing in a car lot.
Whether it sticks in my head because the song is catchy or the dog is adorable- the point is that it stuck with me and I recognize it. Mission accomplished on their part.
Commercials are another obvious way to market your business. You don’t have to be fancy or have a six figure budget. A flip cam and YouTube post have made many people famous and many brands popular. Although you may not have a six figure budget, you can still have six figure ideas.
Some of my favorite national car commercials that you all will recognize and can take ideas from include:
At this years superbowl one of my favorite commercials had to be the Star Wars VW commercial. With almost 40 million YouTube hits, little Darth Vader touched many people. You couldn’t watch this commercial and not smile or say “awww.”
Another favorite is the This or That Kia Soul commercial. The ad is fun, urban, and different which is what appealed to enough viewers to help Kia, for the second year in a row, roll home with The Nielsen Company’s 5th Annual Nielsen Automotive Ad of the Year award.
Another car commercial that touches us in a different way, that makes us want to root for Detroit, is the Chrysler commercial featuring Eminem. With almost 11 million YouTube plays, this commercial was definitely ambitious and re-introduced us to why Detroit is iconic.
A last commercial that debuted in 2011 was that of the Nissan Leaf featuring the polar bear. The music was right, the message was clear, and the final hug brought nature and human kind together. Great commercial for getting a message across.
Although viewing these commercials didn’t result in the purchase of any of the vehicles shown, they stood out and made you “think.” Whether it was about saving the environment, visiting Detroit, watching Star Wars for the first time, or buying a hamster. When you think of these things, you will think of the brand from which they came.
Do you have a car commercial that you absolutely love? Share it below!