Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Amy Taggart

Amy Taggart Marketing Manager

Exclusive Blog Posts

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

5 Referral Program MYTHS - BUSTED!

5 Referral Program MYTHS - BUSTED!

Myth 1: Referral Marketing Programs are less cost effective than other marketing channels. FALSE! 92% of people trust recommendations from friends over…

A Dealership Went Pro-Police And This Happened

A Dealership Went Pro-Police And This Happened

There's a lot of anger in our country right now - for a variety of different reasons.   Sadly a lot of that anger is coming out against the men…

Facebook, and YouTube, and Twitter... Oh my!

DepeSocial Media Marketingnding on your industry, determines the type of social media you should focus on. We never really focused on social media until recently, and have had many successes. Our primary B2C social media tools include Facebook and Twitter and on the B2B side blogging and YouTube. This works for us and here are some tips to make it work for you.


-          Interact with your fans. If they post comments on your wall or complaints, respond to them in a timely manner. Encourage them to enter a contest, read an article, etc.

-           Post something daily or every other day. Relevant news articles work. Pose a question with the article as well to get reactions. Do not post too much though as you don’t want to take over their news feed and cause them to delete you.

-          Create contests. A monthly drawing perhaps. It can be as simple as a giveaway for liking your page, or subscribing to your newsletter. People like FREE things.


-          Tweet:  It’s that simple. Tweet about anything. Contests, promotions, new websites, specials, and anything else that your followers may find interesting.

-          Retweet: Read an interesting article? An industry expert say something repeat worthy? Well retweet it and share it.

-          Tweet pictures: are you at a conference? Industry related event? Take pictures and share them with your followers so they can feel included.

-          Use #hashtags: Know your hash tags. They are all over Twitter. By using the right hash tags, other people searching for that tag will find your tweet and may end up following you.


-          Post: Post at least once a week. The more you blog the more your website is recognized in searches.  Basically you get higher search engine positions and more backlinks if you blog regularly.

-          Write: Blog on your website. Topic can be anything related to the industry you’re in. Top ten lists, how to blogs, commentary, tips, etc.

-          Content: Use short and enticing titles.  Hyperlink wherever relevant.  Post tags and keywords for SEO. Add alternate text to your attached photos as well for SEO.


-          Create a channel on YouTube for your company and link it to your website.

-          Videos: videos do not have to be fancy. They can be as simple as a PowerPoint with a voice over or a 2 minutes introduction via webcam from your CEO/General Manager.

-          Do you email market? If so, this is also another great opportunity to attach your videos.


Do you have any social media tools or ideas that you would recommend we try?


 Unlock all of the community & features  Join Now