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Siri: The New Starlet of Dealer Mobile Search
By Anna Willis, SEO Manager at ADP Digital Marketing/Cobalt
Have you caught Siri fever yet? If not, let’s start with the basics: Siri is an intelligent, voice-activated personal assistant feature for the iPhone 4s. Siri has the ability to schedule appointments for you, remind you to call home after work, search for a restaurant nearby, and pretty much anything a personal assistant can do besides get you coffee or take your dog Fifi to the groomers for her weekly manicure.
The impact for dealers is clear: with iPhone 4s sales topping out at a record-breaking 4 million, it’s safe to say a sizeable amount of your car shoppers are now using Siri-enabled phones for their automotive research. Therefore, making your dealership’s information “Siri-friendly” should be a key consideration for dealers looking to corner the market in mobile search.
Siri is a new and exciting feature, but mobile commerce in general is becoming more and more critical. By 2013, mobile internet usage will outweigh that of PCs, according to a recent Gartner study. 51% of the population are predicted to use mobile devices and tablets as their main way to connect to the internet in 2013, causing local and mobile SEO to be increasingly more important. With that said, Siri is a new technology SEO experts are looking at closely to see its impact on search behavior and how to leverage it as part of a cutting-edge automotive SEO strategy. Whether potential buyers are in the research phase or are ready to make a purchasing decision, making sure Siri can find your business is essential.
Anna Willis is a Search Engine Optimization Manager at ADP Digital Marketing Cobalt. She currently manages a team of SEO Specialists and conducts research on various SEO strategies to test efficient and effective methods for ranking on Google.