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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

7 Steps to Make Texting Effective in Your Service Department

7 Steps to Make Texting Effective in Your Service Department

The best text success comes when you have buy-in from EVERYONE participating. So if you're ready to start texting with consumers in the service drive, use …

Business Development Center to Sales Process

Business Development Center to Sales Process

We've had a business development center (BDC) at our Hyundai store for quite some time. We receive about four hundred internet leads and maybe 120…

A Slight Increase In Customer Retention Will Yield Huge Returns

A Slight Increase In Customer Retention Will Yield Huge Returns

According to the Harvard Business school increasing retention by 5% can increase profits by 25% to 90%. So the question is…Why is customer retention…

Service Staff: The Commission vs Salary Debate

Service Staff: The Commission vs Salary Debate

A tight line to walk in the service department is your pay structure for service advisors and support staff. No matter who you are, someone is going to…

How Facebook May Have Just Cost You Thousands

How Facebook May Have Just Cost You Thousands

"Who will watch the watchers?" This paraphrasing of a famous line from the ancient Roman poet Juvenal came to mind as I was reading the news…

Recent Comments

Susan Schaefer
How To: Snapchat On-Demand Geofilters

Susan Schaefer  Thanks for sharing! Technology has come so far! Looking forward to these types of innovation going forward!

Bob Parrish
30 Referral Stats to Rock Your World

Bob Parrish  I love data!  This is great stuff and I'll be sharing with our staff. Thank you!

Kristen Tepper
30 Referral Stats to Rock Your World

Kristen Tepper  I think referrals are a great way for a salesperson to almost "fight the power" if they can build their own business network, they won't be the guy waiting at the door "smoking a cigarette" or having to make awkward cold calls to stale customer lists. I think the value of a referral just really needs to be taught, ingrained, enforced and reiterated. I'm curious what everyone thinks, if a salesperson left your dealership for another (maybe even a different brand) do you think some have loyal enough customers to transfer brand? 

Ian Cruickshank
The Absolute Best Places you can Trim your Advertising Dollars

Ian Cruickshank  That's great Mark - let me know if you would like to chat about getting them to the best sections of your site directly (VDP & SRP). Cheers, Ian.

Dan Ferguson
60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads

Dan Ferguson  With the new in app lead generation form that Facebook offers, we're seeing encouraging returns.  $300 spent resulting in 19 leads comes out to $16 lead cost.  We ran those 19 email addresses against our clients sold database and found that 2 of those leads resulted in sales within a 3 week period. I wouldn't completely discount display ads...as long as they are inventory specific, targeted, and served based on specific user beahvior.

mark rask
The Dealership Experience: Do Your Customers Like You?

mark rask  We do a pretty good job at this......however your blog has given me some areas to chec.k....thanks 

mark rask
The Absolute Best Places you can Trim your Advertising Dollars

mark rask  We are really focusing from a digital standpoint on getting them to our website

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