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Jared Hamilton
From: Jared Hamilton
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BDC, as easy as 123

BDC, as easy as 123

  Yes, I know it’s a Jackson 5 song and yes, I know that a BDC isn’t the easiest thing to launch and manage at our dealerships.  B…

Someone Created Fake Wi-Fi Networks at the RNC — and it Could Affect Your Dealership

Someone Created Fake Wi-Fi Networks at the RNC — and it Could Affect Your Dealership

The media and the nation were caught up in the whirlwind that was the Republican National Convention. But while speeches were being made and the future of …

Master the 5 F&I Metrics that Matter Most

Master the 5 F&I Metrics that Matter Most

By Jim Maxim, Jr. I want to present here five F&I performance calculations that if you regularly work them and respond appropriately your F&I de…

Continous changes

Continous changes

As we all are aware the automotive business changes daily. Recently I received an advertising flier from a local dealer at my personal address. "Buy b…

3 Ways To Sell More Cars Using Your CRM

3 Ways To Sell More Cars Using Your CRM

Who is going to be the most ideal customer to purchase from your dealership? The question so many ask, and so many wish they had the answer to. The obvious…

Recent Comments

Jim Foote
Someone Created Fake Wi-Fi Networks at the RNC — and it Could Affect Your Dealership

Jim Foote  You are correct Idea Honcho. To your point, and has history has shown, the most determined criminal can be successful if they are motivated enough or the payoff is big enough. Just like your car. If someone wants to steal your car bad enough there is really little you can do to stop them. But you still lock your car when you exit. The same hold true with your wifi. You’ve taken simple but effective steps in protecting your brand and your customers by not making it so simple for fraudsters. My experience is even the simplest lock is a deterrent and criminals will move on. Great job being security aware and implementing the appropriate security controls in your environment.    

Dealer Guy
Someone Created Fake Wi-Fi Networks at the RNC — and it Could Affect Your Dealership

Dealer Guy  Any open network framework features security risks MOST people I imagine should or would be aware of - unless they are naive or unconcerned - which is a lot of people I am afraid to say. We have a password and it's published on the wall. However even on a secured data line, sniffing software makes it incredibly easy to eavesdrop on secure networks too. Right now, you and I can do a quick search on google, and find and download this type of software in less than 2 minutes.  So it doesn't really matter if you offer a secure or unsecure wifi because data theives by sniffing, can get to your stuff either way. If millions of credit cards, government files,  passwords, top secret emails can be hacked into, seen and stolen - the reality is your dealer wifi is easy pickins.  

Big Tom LaPointe
Selling To Women vs. Selling To Men

Big Tom LaPointe  there are several companies in automotive vendor space that promote DIFFERENCES between men and women, but i have to agree that for the most part, a good salesperson / dealership who is committed to being good at consultative selling with value can be very effective selling into the female buyer segment. dealer staff MUST understand that because of the negative history, women may have even more anxiety about dealing with a store. In service, i found women owners to be more open to performing (appropriate) maintenance on their car if i took the time to explain the importance of particular procedures. the irony being that men often have a very inaccurate impression that they are genetically predisposed to know about cars and thus 'know what they need'. ironic because 99 out of 100 times you see a dead car in the parking lot with guys looking under the hood, 'my' experience is that they have NO CLUE what they are looking at. I do, and that still means call the tow truck lol. 

sara callahan
Social Media and Security: This Could Be Important!

sara callahan  Thanks Tom, so true, I have seen it happen too -- no fun!  

Big Tom LaPointe
Social Media and Security: This Could Be Important!

Big Tom LaPointe  this is SOOO critical. i've seen it happen on several occasions that the dealership lost control of youtube or another social outlet, and there is no easy way to fix it. . . unless you want to wait for weeks to hear from the Google gods

Big Tom LaPointe
Someone Created Fake Wi-Fi Networks at the RNC — and it Could Affect Your Dealership

Big Tom LaPointe  Wow - great info. yet another reason to be VERY cautious about what we do on Wifi. I never bank or perform other sensitive transactions in a public place. Mobile data makes it much easier, even though there are some risks tied to that, as well. 

Dealer Guy
Ten Words That Will Help You Close Email Leads

Dealer Guy  Peter, our dealership uses ADP CDK as a CRM but it's probably the least friendly to ISM's. In fact, it sucks. What you CANNOT do inside the ADP CDK CRM is launch an email campaign, nor detect if any emails have been opened. Without open emails, and no way to track them inside our CRM, we are at a complete disadvantage compared to more dynamic CRMs out there. Sadly my business could be better. but we're locked in a very expensive long term contract with CDK . After numerous calls over almost 10 years, I'm quite convinced CDK is too big to listen to it's dealers.  We cannot even get ACTIVE added to our lead status - CDK must lack any knowledge of the sales process.... all leads are FRESH UPS until sold if you are on the CDK bandwaggon. That sucks but CDK could care less.Thus making all my attempts to emulate DSU trainings and recommended CRM actionable coincepts INVALID. CDK should not be in the dealer marketing business, but they are great at taking our money.

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