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Pros: AutoTrader is well known and customers know that when they search here they are going to be contacted by someone and they are interested shoppers. That makes it easy to reach someone and convert the lead to a sale. My cars sell pretty quick, so it's also easy for me to get that customer into my dealership to shop for alternate cars similar to what they want.
Pros: AutoTrader is a reliable source for a lot of quality leads. I do get bad leads too with people that avoid contacting me back or say they never wanted info. But overall I get at least 25% or better ROI.
Cons: I have no complaints.
Pros: I really like that I get a lot of good leads from AutoTrader.
Cons: I think the trade in app is pretty accurate most of the time. It doesn't always line up with the value KBB gives and I don't like that.
Pros: I like that finding leads and working within AutoTrader is easy to navigate. I get the leads quickly, but the new car leads aren't as good as the used car.
Cons: I like getting the leads quickly but the new car leads aren't as good as the used car.
Cons: Way to expensive pay to play 3rd party site. ROI is not there. To many internet leads come in without phone numbers.
Pros: They do send good leads our way.
Cons: Very pricey compared to others. Do not like the pay to play they get dealers on to get us to spend more for premium placement. Yes we need AT right now but the cost is crazy and Gurus is creeping up so we may be able to eliminate them and spend a little more on SEO/SEm
Pros: AutoTrader.com is great for generating sales leads. We use it to list our inventory. It works great with cars.com, too.
Cons: No cons
Pros: Great tool. Drives business and the rep is great.
Pros: Keeping us up to date with the latest and greatest.
Cons: If they gave us more product for less money, that would make them even better than they already are.
Pros: Great reach for getting your product out. Very familiar to the public and high traffic.
Cons: Very expensive.
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