Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Autotrader

Autotrader

New Car Advertising

 Rate Product
Star Rating Distribution:
1
3
1
0
1
Rating by Job Title:

Contact Info

phone Not Available
explore Not Available
Do you work for Autotrader? Claim your company page now!

About the Product

AutoTrader.com is one of the top destinations for serious new car shoppers. After all, 63% of AutoTrader.com’s millions of shoppers search for new cars. And, on average, they spend 41 minutes on AutoTrader.com, considerably more than on any other site. When it comes to new car dealers, AutoTrader.com has many solutions to meet each dealer’s unique exposure and merchandising needs and, ultimately, get better results. Plus, car dealers can find the right tools to do more with their new car advertising and drive new car buyers through the door. So call today to get more bang for your buck and put AutoTrader.com to work for you.

expand_more read more expand_more expand_less read less expand_less
Last edited by Bart Wilson on A few seconds ago

Do you work for Autotrader? Claim your page now!

Product Summary

Star Rating Distribution:
1
3
1
0
1

Recent Verified Ratings  Rate a Vendor

Recent Verified Ratings

Dealer Rating
Reviewed by a Marketing Director January 25th
Recommended: NO
✅ Verified Rating

Pros:

Cons: Way to expensive pay to play 3rd party site. ROI is not there. To many internet leads come in without phone numbers.

Dealer Rating
Reviewed by a Marketing Director Dec 1, 2015
Recommended: NO
✅ Verified Rating

Pros: They do send good leads our way.

Cons: Very pricey compared to others. Do not like the pay to play they get dealers on to get us to spend more for premium placement. Yes we need AT right now but the cost is crazy and Gurus is creeping up so we may be able to eliminate them and spend a little more on SEO/SEm

Dealer Rating
Reviewed by a Dealer Professional Aug 5, 2015
Recommended: YES
✅ Verified Rating

Pros: AutoTrader.com is great for generating sales leads. We use it to list our inventory. It works great with cars.com, too.

Cons: No cons

Dealer Rating
Reviewed by a Dealer Professional Dec 16, 2014
Recommended: YES
✅ Verified Rating

Pros: Great tool. Drives business and the rep is great.

Cons:

Dealer Rating
Reviewed by a Dealer Professional Oct 30, 2014
Recommended: YES
✅ Verified Rating

Pros: Keeping us up to date with the latest and greatest.

Cons: If they gave us more product for less money, that would make them even better than they already are.

Dealer Rating
Reviewed by a Finance Manager/Director Oct 30, 2014
Recommended: YES
✅ Verified Rating

Pros: Great reach for getting your product out. Very familiar to the public and high traffic.

Cons: Very expensive.

Dealer Rating
Reviewed by an Owner Jan 22, 2014
Recommended: NO
✅ Verified Rating

Pros: Autotrader does a good job of steering customers to our website.

Cons: Pay for Placement model is tough on smaller dealers.

Dealer Rating
Reviewed by a Sales Manager Jan 21, 2014
Recommended: YES
✅ Verified Rating

Pros: This company is fast to deliver on what they promise and provide so much more than they say they will.

Cons:

Dealer Rating
Reviewed by a General Manager Dec 30, 2013
Recommended: YES
✅ Verified Rating

Pros: Lots of buyers go to their site

Cons: Your ad could be lost in the masses.

Dealer Rating
Reviewed by an Owner Dec 30, 2013
Recommended: NO
✅ Verified Rating

Pros:

Cons: Way Too expensive and a poorwebsite


Contact Info

phone Not Available
explore Not Available
Do you work for Autotrader? Claim your company page now!

Learn to Shop

Buyer’s Guide DrivingSales Buyer’s Guides

Learn tips and tricks for finding the right vendor products for your store.

Autotrader Products

Used Car Advertising
77% Recommended    Recom'd 27 Ratings
New Car Advertising
66% Recommended    Recom'd 6 Ratings
Category: New Car Leads
DOGE
0% Recommended    Recom'd 0 Ratings
Category: New Car Leads

CRM - Fixed Ops Products

100%  Recommended Recom'd 176 Ratings
Company: ELEAD1ONE
66%  Recommended Recom'd 3 Ratings
Company: DealerSocket
100%  Recommended Recom'd 550 Ratings
Company: ELEAD1ONE
100%  Recommended Recom'd 1 Ratings

 Unlock all of the community & features  Join Now