Clean Ops Blog

Archive for the ‘Kristen’ Category

Clean Tech Open Transportation Winner Announced!

Friday, November 7th, 2008

 

ElectraDrive

Last night, the Academy Awards for environmentally sustainable, “clean tech” startups was held in San Francisco. It was a spectacular and inspiring event!

These entrepreneurs – contestants in the Clean Tech Open’s business plan contest - go through a very rigorous screening, mentoring, and judging process by leading academics; technologists; esteemed business executives and entrepreneurs - including leading ventures capitalists - and others. So, for a team to make it to the final found of judging, they have to show very strong potential to take their idea from the lab to the market place – and become strong businesses.

Of special mention is the winner of the Transportation Category – ElectraDrive - a startup company that promises to help existing vehicles go green - cheaply! The Transportation Prize Category is sponsored by Lexus, which had some of its hybrid vehicles on display at the event. You can read more about the winners and other finalists at the Clean Tech Open’s website - www.cacleantech.com. Meanwhile, here is more information on the Transportation Category Winner.

ElectraDrive – Winner!
http://www.electradrive.net

http://www.cleantechopen.com/app.cgi/teams/directory/view_team/1/243


Rapid, inexpensive adaptation of existing vehicles to electric drive

“ElectraDrive is a technology company in the emerging plug-in vehicle aftermarket. We will enable the rapid conversion of existing cars and light trucks to electric or extended-range electric drive. By doing so, we aim to open up the huge market of existing vehicles to electric conversion. Preliminary customers will be government fleets and a small but growing number of private consumers. Commercial fleet leasing companies will follow, building the benefits of ElectraDrive into the vehicle leases they offer. ElectraDrive’s CEO is Fraser Murison Smith, a utility specialist and veteran of several high-tech start-ups, with a PhD in mathematical biology from Oxford University. ElectraDrive’s CMO is Ray Jenks, who brings 20 years’ experience in marketing, sales and business development in high-tech and real estate. Jon Derickson is the company’s consulting engineer, with 15 years’ RD&D experience on hybrid-electric drivetrains for military applications.”

Congratulations! This is cool beyond belief! It puts wind in my sails, that’s for sure.

 

 

 

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Who and What Will Lead Us out of this Slump? Just Announced: Clean Tech Transportation Winners

Tuesday, October 28th, 2008

Aptera Car 

Who and What Will Lead Us out of this Slump?  Transportation and Biofuel Winners from the GoingGreen 100 Top Private Companies List

In a down market, there will always be opportunists. Sure, there will be those who wallow and obsess and ask repeatedly, “What just happened? Who’s to blame?” And then there will be the opportunists. The opportunists are going to turn today’s “issues” and “challenges” into tomorrow’s millions.  If you’re feeling depressed about the economy, give yourself a break and read about some of these automotive and transportation industry up and comers. They are going to drive the future of our industry. How will they fit into your business? Or, will they be your business?

Here are the winners in transportation from the AlwaysOn 2008 GoingGreen 100 Leading Private Companies in Clean Tech.

AlwaysOn is an “open media” network whose content focuses on “the sweet spots in technology where innovation is disrupting behavior and creating new business opportunities.”

Click here for more info.

http://alwayson.goingon.com/permalink/post/28868

Winners: Green Automobiles and Transportation

“An interesting development in the Green Automobiles and Transportation category is the changing attitude of investors. Over the past year, investors have shifted their focus from building car companies and brands to improving engines. Increased public interest in energy efficient “clean” cars may be driving this shift.”

EcoMotors - Category Winner!
http://ecomotors.com/

Diesel Design by EcoMotors
Venture capitalist Vinod Khosla, a green-startup proponent, is banking on EcoMotors’ two-cylinder diesel engine to lessen emissions worldwide…

Aptera
http://www.aptera.com/

Better Place
http://www.betterplace.com/

Fisker Automotive
http://www.fiskerautomotive.com/

PML Flightlink
http://www.pmlflightlink.com/

Tesla Motors
http://www.teslamotors.com/

Transonic Combustion
http://www.tscombustion.com/

Venture Vehicles
http://www.flytheroad.com/

 

Biofuels
“An increased number of companies on the list are moving out of beta testing and into product development. This trend is particularly evident in the Biofuels category, where the growth in next-generation biofuels is beginning to drive to the commercialization stage. From a funding perspective, large rounds of VC funding are narrowing the gap between project financers looking for proven technology and emerging companies wanting to build plants.”

Amyris Biotechnologies - Category Winner!
http://www.amyrisbiotech.com/

Biofuel Box
http://www.biofuelbox.com/

Bionavitas
http://www.bionavitas.com/

Ceres
http://www.ceres.net/

Coskata
http://www.coskata.com/

Greenfuel Technologies
http://www.greenfuelonline.com/

LS9
http://www.ls9.com/

Mascoma
http://www.mascoma.com/

Mendel Biotechnology
http://www.mendelbio.com/

Range Fuels
http://www.rangefuels.com/

Sapphire Energy
http://www.sapphireenergy.com/

Solazyme
http://www.solazyme.com/

 

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Awesome PR Opportunity - USA TODAY’s Dealer Innovation Award

Friday, October 24th, 2008

Start Planning for USA TODAY’s Dealer Innovation Award – this is an awesome marketing and PR opportunity!

Nominations for the USA TODAY Dealer Innovation Award will begin at the end of this year for the 2009 contest.

Four winners will be chosen and will be featured in a full-page ad in USA TODAY and NADA’s AutoExec magazine. And one grand winner, selected from among the four, will be honored at a special ceremony held in conjunction with the New York International Auto Show, and will receive roundtrip airfare and hotel accommodations for two in New York City and two VIP auto show passes.

If your dealership or one you know has successfully implemented initiatives that resulted in significant energy savings and reduced utility costs, you should nominate that dealership for the award.

Examples include:

•    Switching to more energy-efficient lighting, heating or cooling
•    Adding insulation or coatings to buildings, heaters, or windows to reduce energy use.
•    Increasing exterior plantings to reduce water runoff, provide shade or lower the effects of pollution.
•    Installing more eco-friendly building materials.
•    Creating, monitoring or using equipment differently to save energy or supplies.
•    Recycling or reusing to create less waste.

2008’s Winner was Jim Hand of Hand Motors in Manchester, Vermont.

He saved more than $50,000 by making upgrade to his dealership and by becoming the first carbon-neutral dealership in the state.

Here are some of the upgrades Hand employed:

  • Uses 100% waste motor and vegetable oil to heat his new 11,200 square foot service area, saving more than $15,000 a year on heating oil.
  • Installed energy efficient lighting that saves another $10,000 per year in energy costs.
  • Buys renewable wind energy credits to offset the store’s electrical usage.
  • Shuts down all computer terminals at night.
  • Installed motion detectors in vending machines so they only light up as a person approaches.

For more information, visit:

http://www.nada.org/ProgramsAwards/DealerInnovationAward/

I’ll be sure to look for the date you can submit nominations and post it on the Clean Ops Blog.

 

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Green Social Marketing!? What’s Next?

Friday, October 10th, 2008

Just when you’re getting your head wrapped around green car marketing and green building updates for your dealership, and wondering if your ISMs need to get their profiles up on CarFolks and Edmunds’ CarSpace… in comes Green Social Marketing! To be honest, I’m still trying to fully comprehend the potential 1 + 1 = 3 combo of these two marketing trends as it applies to dealerships, but without a doubt – it’s cutting edge marketing that is right here, right now.

So, let’s explore together, and I promise to blog more on this topic as I learn.

To begin, Toyota is doing it, and doing it brilliantly, I might add. The OEMs are the deep pockets when it comes to automotive marketing, having done the research (hopefully) to back up their big ticket marketing and advertising decisions. Sure, sometimes they’re late to the party on many innovative and technological trends but, often, they really impress me with their marketing brilliance. Of note is Toyota’s Hybrid Synergy Drive site – if anything, the site is just super cool (including sound effects), and defies the ugliness of the Prius (blogger’s personal opinion). I have to admit, it made me want to join the community and to own one.

Toyota’s Hybrid Synergy Drive Community

http://www.toyota.com/vehicles/minisite/hsd/?s_van=http://www.toyota.com/hybrid&ref=http://www.imediaconnection.com/news/13092.asp

Another site I came across is eco Treadsetters, a self-proclaimed “Community in Green Harmony.” It’s a niche social network for people who care about the environment and want to make the right decisions by it when it comes to consumerism.

http://www.ecotreadsetters.com/community

They have a section called “Green Your Car.” -

http://www.ecotreadsetters.com/tips/greenyourcar

While this is a niche site, as I pointed out in another post, “Green Influencers,” a small group of trendsetters can have a big impact on the larger group of consumers. So paying attention to where these trendsetters are on the Web can prove valuable for dealers.

Where Do You Start?

If you already use social media to market your dealership and connect with consumers, such as consumer-facing blogs, or groups and profiles on CarFolks, CarSpace, MySpace, Facebook, and others; and if you sell fuel-efficient vehicles, have a LEED-certified building, or any other environmentally friendly business practices, be sure to promote it in your social media channels. Environmentally aware car buyers are the types to use social media.

Also, of special note - and thanks to one of our dedicated DrivingSales members who posted it - is one of the current top-rated Strategies -

Create a Fuel Efficient Microsite

This strategy and the comments it’s generated provide some great ideas on marketing your fuel-efficient vehicles, which you can apply in your social media channels.

http://www.drivingsales.com/visitorIndex.php?pid=strategy&do=strategydetails&straid=OTg=

Here are a few more resources for green cars and green marketing, which I’ll write more about in a future post:

http://marketinggreen.wordpress.com/

http://www.greencar.com/

http://www.autobloggreen.com/

 

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Green Influencers – Worth Your Time

Friday, October 3rd, 2008

“Just as consumers pay attention to what Greenfluencers are saying, so should brands and organizations. In the map of Intelligent Influence, Greenfluencers are crucial stakeholders.”

A variety of studies have been conducted lately on just how much environmentally friendly marketing influences purchasing decisions. We can all agree that taking care of the environment is important, but just how much does marketing the “green” aspects of cars and the dealerships where they’re sold help sales and repeat business?

One study, conducted by Porter Novelli this year of nearly 12,000 United States adults, and posted on www.EnvironmentalLeader.com, found that while about 16% of the population doesn’t care a whole lot about environmental issues, and another 77% are in the middle range – having some environmental concerns and awareness; the remainder – 7% - are very environmentally savvy, and more importantly – they have a strong influence on that group in the middle.

As is happening all over the Web in virtually every industry, most consumers no longer make purchasing decisions on advertising alone. They read blogs, consult user reviews, and engage in other forms of online social media to get more information before buying. This forum is where the “environmentally-engaged” (3%) and “Greenfluencers,” (4%) as the study refers to them, voice their strong opinions, and where a growing percent of those “light” and “medium” green folks in the middle go to get additional information before the buy.

Has anyone like this walked into your showroom or visited your dealership’s website?

Here are the characteristics of Greenfluencers:

They’re younger.

  • Greenfluencers’ mean age is 44.4, compared with the mean age for the sample: 46.1. Compared with the overall population, there are more of them in the 18–24 bracket (16% vs. 13%) and the 25–34 bracket (21% vs. 18%) than the sample.

They’re more ethnically diverse.

  • In terms of self-described ethnicity, a majority of the overall sample is white (69%), while a smaller percentage of Greenfluencers are white (66%).
  •  While Hispanics make up 13% of the sample; they represent 16% of the Greenfluencers.
  • “Other” ethnicities (including Asian) are 7% of the sample but 11% of the Greenfluencers.
  • African Americans, on the other hand, account for 12% of the sample but just 7% of Greenfluencers.

They’re more highly educated and earn more money.

  • In the overall sample, 30% are educated to college or higher, whereas 42% of Greenfluencers have attained that level.
  • A higher proportion is employed (78% vs. 70%),
  • Greenfluencers have significantly higher household incomes; 44% have a household income of  $75,000 or higher, compared with 30% of the overall population.


The overall sample and Greenfluencers are similar in other ways.

  • There’s very little difference in the proportions of the overall sample and the Greenfluencers who are married (63% and 64%) or have children under the age of 19 (34% vs. 30%).
  • There’s little difference in their regional distribution; the biggest regional differences are in the North (overall sample, 18%; Greenfluencers, 20%) and Central U.S. (overall sample, 24%; Greenfluencers, 21%).

 

This definitely sounds like a group of people you’ll want to cater to!

See the full study at: http://www.environmentalleader.com/2008/07/15/greenfluencers-are-small-but-powerful-group-of-consumers/
 

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General Motors: Going Green in Both Product and Practice

Tuesday, September 30th, 2008

GM's Lansing, Michigan LEED-Gold Certified Plant

General Motors’ LEED-Gold Certified plant in Lansing, Michigan

For all the flack GM has taken in the marketplace for its gas guzzling vehicles, I have to hand it to them for stepping up to the plate with some solid green initiatives, from focusing on more fuel efficient and less polluting vehicles to their green building programs. As a manufacturer, GM gets double points for being green in both product and practice:

1. Making their products more environmentally friendly, and
2. Making the actual production process of their products more environmentally friendly. 

According to Kimberly Hosken of the U.S. Green Building Council, buildings in the United States consume 40% of our energy. This is why green building initiatives are a cornerstone of today’s clean technology movement.

GM actually built the first LEED-Gold Certified auto manufacturing facility, in Lansing, Michigan, which was the first its kind, not to mention the largest and most complex manufacturing site, to ever receive this level of LEED certification.

Worth viewing, for both information and inspiration, are GM’s promotional videos on their green initiatives:

http://link.brightcove.com/services/player/bcpid824493250

The press release – “GM Opens First-Ever LEED-Gold Certified Automobile Manufacturing Facility” - can be found here:

http://www.gm.com/corporate/responsibility/environment/news/2006/leed-cert_080406.jsp

Despite of the economic doom and gloom littering the media these days, this puts wind in my sails.

Ford, what they hay???

 

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Automotive Clean Technologies Symposium - October 9th

Wednesday, September 17th, 2008

For those of you who are not attending the J.D. Power Roundtable or Digital Dealer conference, considering checking out the Clean Tech Open’s (CTO) Transportation Symposium on the UCLA Campus on October 9th.

The CTO is an organization of leading entrepreneurs, academics, investors and companies, working together to accelerate the development of clean technology startups. It provides resources, education and support for clean tech entrepreneurs, of which its annual business plan competition is the foundation.

Transportation is one of the prize categories of the competition, and has attracted a mind boggling array of ideas and innovative technologies. Anyone working in automotive who wants a glimpse into the future of our industry should take note. Winners will be announced in November.

Visit www.cleantechopen.com and read below for more details.

Clean Tech Open Transportation Symposium

Traffic congestion, air pollution and rising fuel costs are strong drivers for our modes of transportation. What technologies are emerging to address these issues? How are savvy entrepreneurs and investors taking advantage of the massive market for transportation?

Come listen to the expert panel address applications of clean technologies and innovative business models for transportation issues. Hear from two local entrepreneurs working for mass transportation solutions. Get the perspective from local government on successful programs and incentives to implement clean technologies. Learn from investment and marketing experts on how to take these technologies to market and deploy them at scale.

Proterra’s brand new Hybrid-Electric Bus will also be on display. As with all Clean Tech Open events, join us for food and drinks, and plenty of networking opportunities.

When:
October 9, 6:00 PM to 9:00 PM

Location:
UCLA Campus, Tom Bradley International Hall
Los Angeles

Program:
Welcome and Keynote:

Introductory Remarks
Keynote Address: Paul M. Williamsen, National Manager, Lexus College, University of Toyota

Panel:

Jack Rosebro, Green Car Congress (Moderator)
Sean Arian, Director of Economic Development Strategy, Office of Mayor Antonio Villaraigosa
Josh Bigelow, CEO, Syncromatics (2007 CTO Transportation Winner)
Kimberly Gardiner, Toyota Motor Sales
Dale Hill, CEO, Proterra
Robb McLarty, Associate, NGEN

There will be a poster session from Clean Tech Open Transportation Alumni and current contestants, and time for networking.

Who Should Attend and Why:

    * Industry professionals seeking the newest ideas in transportation clean tech
    * Entrants of the Clean Tech Open’s 2008 California Competition to pitch their business ideas
    * Entrepreneurs and potential entrepreneurs interested in applying their skills at new ventures
    * Angel investors and VCs looking at startups at a formative stage
    * Researchers and engineers interested in discussing transportation technologies

The goal of these events is to accelerate the creation and growth of clean tech businesses by building a vibrant clean tech ecosystem through networking and the sharing of ideas.

Registration Fees           Online     At Door
General Admission             $20      $30
Students                            Free     Free
Members of Paid Teams    Free     Free

Click Here to RSVP Now

Sponsors:
This event is sponsored by Lexus.

Venue generously provided with the support of the UCLA Office of the Vice Chancellor for Research.
 

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Reduce Your Tax Liability by over $75,000?

Tuesday, August 12th, 2008

Recently I had a great conversation with Chris Henderson, operations director, and Matt Rader, green building cost segregation director, of SourceCorp Professional Services, the leading provider of specialized tax services in North America. Undoubtedly, the idea of dealerships becoming environmentally sustainable is a story that makes all of us feel good. But when it comes to “going green” being financially viable, these guys are where the rubber hits the road. SourceCorp has been providing LIFO accounting services to dealerships for over 25 years, and now offers green building tax deduction analysis and certification to help dealers get the maximum tax advantages for green building practices.

A special thanks to Doug Morrell, SourceCorp’s director of marketing, for introducing us. I was doing a little research on my own, and “cold called” Doug, and he immediately put me in touch with Chris and Matt, who had so much information to share that it made my head spin. It’s always best to get information straight from the horse’s mouth, so I encourage anyone interested in learning more, to contact Matt and Chris directly. I’ve included their contact info below.

Here are some key takeaways from our conversation:

The Best Dealership Candidates for the 179D Tax Deduction

The 179D Tax Deduction offers a tax deduction of up to $1.80 per square foot for improving the energy efficiency of your existing commercial buildings or designing high efficiency into new buildings. The Energy Policy Act of 2005 includes a tax deduction for investments in “energy efficient commercial building property” designed to significantly reduce the heating, cooling, water heating, and interior lighting energy cost of new or existing commercial buildings.  The deduction applies for the years 2006, 2007, and 2008, and it’s expected that it will be extended. So, dealerships built within the past three years will most likely be eligible simply due to general environmental improvements in building practices over the past few years.

What do older dealerships do?  While making environmental upgrades does come with a cost, Chris noted that it’s negligible - at a 3-5% premium, and will pay off in the long run. As a marketer, I know that going green can also pay off handsomely in great marketing and PR for the dealership in the short run. Let your customers and local news agencies know your dealership cares about the environment and is doing it’s part to save energy, reduce waste, and create a healthier environment – both in the store and outside.

Easiest Ways to Go Green and Get the Tax Deductions

Lighting

The easiest and least invasive way for dealerships to implement environmental upgrades is with lighting. LED lighting technology, in particular, is leading the way in environmentally sustainable lighting. There’s more upside for bigger dealerships, as the deduction is measured in watts per square foot, with a $0.60 per square foot savings applied. However, even smaller stores can reap rewards in terms of energy cost savings.

One firm that Chris and Matt recommend for energy efficient lighting is LED Green Power:

LED Green Power
www.ledgreenpower.com

John Regan
Phone:  (831) 425-7922

Lindsey Lewis, co-author of the Clean Ops Blog also provided information on lighting in the post: “Going Green: Lighting.”

http://drivingsales.com/blog/cleanopsblog/2008/06/07/going-green-its-the-little-things-part-i-lighting/

LED isn’t the only type of lighting that can qualify; it’s just the most efficient.  There are types of fluorescent fixtures, like “T-5” for example, that can help reach the efficiency thresholds outlined in the 179D provision. 
 

HVAC

The next area where dealerships can win environmental benefits and potentially get tax deductions is via their heating, ventilating, and air conditioning systems. Implementing a geothermal heat pump, for instance, can offer a 10% tax credit. These pumps draw heat form the Earth to generate power. Costs for these pumps, as with many other “clean” technologies, are continuing to decrease as they gain wider spread adoption.

Dealers are also utilizing used motor oil as heat oil to reduce their operating costs and increase efficiency.  When installing a system, look for a high SEER or EER rating - the higher the number the more efficient the unit.
 

The Building Envelope

The third area is in the “building envelope” itself.  Proper insulation and “low-e” windows can also reduce energy costs and be used to apply for the deduction. Increasing the insulative properties of the ceiling and walls is also an option.  This could be as simple as adding thickness of the walls to add more insulation or installing very efficient wall systems like a structural insulated panel.  One supplier that can help with this is:

Green-Source Products
1170 Ivanhoe Road
Cleveland, OH 44110
www.greensourceproducts.com/

Joe Westfall
Vice President of Sales & Marketing
Phone: (216) 851-4641
Email: jwestfall@GreenSourceProducts.com

Take the Time to Determine if Your Store Qualifies

With the various pressures dealers are under today to reduce overhead costs, considering every possible tax advantage is worth looking into. And with stories on “going green” flooding the media today, it makes perfect sense for dealerships that have green initiatives to broadcast it as much as possible – just as you do your excellent customer service. Advertise that you’re a green dealership in your print advertisements, window stickers, posters in the store, your website, email campaigns, etc.

I highly recommend getting in touch with the folks at SourceCorp to learn more.

SourceCorp Professional Services: http://www.SourceCorpTax.com

Chris Henderson, Director of Operations
Email: Chris.Henderson@SourceCorpTax.com
Phone: 817.732.5494 x136
Mobile: 817.475.1943

Matt Rader, Green Building Cost Segregation Director
Phone: 817.732.5494 x133
Mobile: 214.762.5198
Email: Matt.Rader@SourceCorpTax.com
 

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Pat Lobb Toyota and Scion - the Quintessential Green Dealership

Thursday, June 26th, 2008

Automotive News Hosts Green Dealerships Webinar

Kudos to Automotive News for hosting a webinar on green dealerships.

One of the presenters was Pat Lobb, owner of Pat Lobb Toyota and Scion of McKinney, Texas. Mr. Lobb can deservedly claim the title of true industry thought leader and innovator as Pat Lobb Toyota and Scion is the first dealership to achieve LEED certification from the U.S. Green Building Council.

While the initial first cost premium to set up was 5% to 7%, and the ROI is expected within three to five years – as they say in the MasterCard ads – the benefits to Lobb’s community, the environment, staff and reputation? – Priceless!

Lobb’s 56+ square foot/14+ acre facility is a verifiable poster child for green dealerships. Here are some of the key green features:

The Power of Landscaping - Above and Beyond Sheer Beauty

• The dealership faces east, allowing the hot sun to hit the rear of the building in the evening, and Japanese creeping ivy covers a “Green Wall” in the back, absorbing the heat.
• West and north panels covered in plants also absorb heat from the sun, keeping buildings cooler, and reducing energy use.
• The plants acts as biofilters
o Humidify dry air
o Adding oxygen to building surroundings
o Removes impurities from the air
• The dealership uses landscaping that is native to North Texas, such as buffalo grass.

Building Materials to Reduce Energy Use, Save Money, and Decrease Toxins

• Building material is comprise of an aluminum composite – 95% recycled aluminum
• Glass is “Low-E” - low emissivity – with a high ‘UV’ rating designed to maximize use of natural light to reduce interior lighting requirements
o Helps to control and moderate internal temperature
o Creates comfortable working environment with natural lights and views
o Entry portal made from special “no-lead” glass

Building Features in the Service Area

• High-speed overhead doors in the service area operate during the day to keep service department temperatures more consistent.
• After hours, a steel security door is closed over the high-speed doors.
• Heated in winter by burning waste oil collected from oil changes of customers’ vehicles.
• Remaining waste oil is sold to recyclers who use it to make plastics.

Lighting – More than Just Ambiance

Exterior Lighting Strategy

• Highest outside lighting levels concentration along property edges.
• A dual switching strategy allows lighting levels to be set back to security levels after reasonable marketing hours.
• 400W with a reflective backing versus 750W results in equal light with less wattage.

Interior Lighting Strategy

• Efficiency and emotion-creating elements are hallmarks of the dealership’s lighting design.
o T-5 fluorescent fixtures with electronic ballasts
o Metal Halide lighting simulate sunlight
o Light-Emitting Diode (LED) exit signs use 25% electricity

And a Water Strategy to Boot!

The dealership has its own 8,660 gallon water cistern.

• Captures water from condensation generated by 12 roof top A/Cs and 7 interior A/Cs, plus rain from a roof top collection system.
• Water is used to irrigate the landscaping.
o This landscaping is low in maintenance and uses little water. The irrigation system uses the underground "bubbler" watering system so the groundcover roots are watered, and less water evaporates into the air.
o It is the most efficient way to water any non-turf area, since the exact amount of water needed is delivered at or near plant roots.
o Benefits include design flexibility, healthier plants and the elimination of water run-off.

The Humble Car Wash – a Green Strategy there too

• The car wash is a “closed loop recycled system,” which recycles the water used in each wash.
• Also, a special system is being used to ionize the water in the car wash to eliminate having to blow dry each car.
• This system saves over 66% of the water normally lost in a traditional car wash and leaves a “spot-free” finish.

Education

In addition, Pat Lobb Toyota has earned LEED innovation points for its educational activities. Throughout the dealership, placards specify the “Eco-Elements” of each area. There is an educational area in the store displaying all of the “green” elements used to build the dealership.

Well done, Mr. Lobb!

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Automotive News Green Car Conference Info

Thursday, June 26th, 2008

Be sure to check out the Automotive News Green Car Conference and Exhibition Center on Thursday, November 13, 2008 at the Diamond Center at Rock Financial Showplace in Novi, Michigan.

Get more detailed information here:
http://www.autonews.com/Assets/html/08_angc/

Phone: (313) 446-0485
Email: green@autonews.com

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