Dean Evans & Web Marketing

Archive for May, 2008

You’ve got a Beautiful Site, But does it convert?

Tuesday, May 27th, 2008

Or, in other words - go for the brains before good looks.Here’s an article I wrote for Dealer.com’s Power to the Dealer Newsletter that I wanted to share with those who haven’t seen it. This is about Web 2.0 for dealers because (more…)

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Internet Marketing is DEAD!

Sunday, May 25th, 2008

When I say “Internet marketing is dead”- I say it because I want dealers to stop viewing the web as a niche marketing channel - one of several segments of automotive marketing. Jeff Kershner at DealerRefresh.com has another way of putting it. He says that there’s no such thing as (more…)

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