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Ricky Wood


Internet vs. Used Cars - be in the driver's seat!!!

                Let me be completely clear – it infuriates me on how much valuable time I spend every day telling vendors to quit calling!!!!  How often do you hear this, “I only need 2 minutes of your time to help you increase car sales and gross profit.”  Give me a freaking break…. 2 minutes?????  The only thing I hate more than lying vendors is losing money… and I hate losing money.  A big way people lose money is by not having effective ads online.  If you are as perplexed on the right way to market vehicles online as I was – I highly suggest you read on.  I’m an extremely hands on GM, and for me and my internet leads, it’s all about conversion rate – in the sea of sameness on the cars.com and autotraders of the world– how I get my car to stand out?  I've been having great success with MAX Ad for a w...