Must Read: Five Guaranteed Ways To Get A Dealership To Use Your Product
by on Feb 29, 2012
Working with dealerships for a while now, I’ve seen the best ways to get every dealer to purchase your product EVERY TIME! Vendors: Listen Up!
Assuming you want NEW DEALER BUSINESS, these are without question the top five ways to get it. Make sure you follow EVERY single rule here, and you’ll be well on your way to getting tons and tons of dealers begging to use your product!
1) Make sure to pitch your product with absolutely no regard to what the dealer needs. Hey, times are tight, right? They should be LOVING you for pitching them at all! They sell new, luxury vehicles? Make sure to pitch them on a classic muscle car and subprime advertising subscriptions. They’ll love you for it, and if they can’t use it, you know they’ll be happy to pitch it over to their friends at the used car lot down the road! Just make sure you put “and if you can’t use this, can you send it to the general manager at another deale...




