by 0 comments · 0 likeson Mar 10, 2014
Social media professionals have continuously been challenged with the task of demonstrating Return on Investment (ROI) to its clients. Since social media marketing became a “thing,” there have been struggles to convince dealers that they need to have a voice on the platforms. Consumers were having conversations about businesses and were being met with silence. Consumers chose to adopt platforms like Facebook and Twitter to communicate with each other as an efficient medium with which to share information and to connect. As the population density of these networks grew, consumers began expecting businesses to not only have presences on the social networks, but to communicate in return. Many dealerships, however, questioned the value of participating. They questioned whether the time and effort would hold value. As vendors pitched social media to them, they were screaming, “Show me the ROI” similar to Cuba Gooding Jr. in Jerry Maguire. Like shots over the bow, debates between p... Read Post
by 2 comments · 6 likeson Mar 5, 2014
At the request of many dealers in the industry, Presidents Club was created. Presidents Club is for Dealer Principles, General Managers and leadership executives in dealerships. The focus is to study trends around three main critical assets to successfully run a dealership: Capital, Brand and People. If one of these assets were to fail, it would be very challenging to see success in a dealership.
Presidents Club is not about automotive marketing, or macro industry trends that mean nothing to running your dealerships. It isn’t focused on how to meet and greet, how to optimize your Facebook page, or why customer service is important. Presidents Club dives into franchise discussions, brand investments, leadership and how to not just navigate today’s economy, but thrive in it. And what better place to do it then the capital of the world, New York City!
Here are 10 Things not to miss in New York City! Check out the agenda and be sure to RSVP or pass the word along to management.
by 0 comments · 0 likeson Mar 5, 2014
Twitter has recently expanded the reach of Promoted Accounts to include them in its Search functionality, following up on their inclusion of Promoted Accounts in the Timeline feature, which was launched a few months ago. This increased functionality is great news for all types of marketers as users will now see Promoted Accounts in search results along with recommendations about people to follow. When users search for information, this new feature selects search queries that are based on the targeting choices made by the advertisers.
The power of using Twitter for advertising purposes has been analyzed a great deal recently, with more companies utilizing the platform to connect with consumers now than ever before. Market Probe International, a global market research firm, partnered with Twitter to run a study in August 2013 to analyze the value of Twitter followers for small and medium sized businesses. The study fielded 500 people in the U.S. and the U.K. over the age of 18 Read Post
by 3 comments · 4 likeson Mar 3, 2014
Apple has taken the lead in the race over which operating system will control your car with their launch of CarPlay at the Geneva International Motor Show. In a continuation of the battle between computer platforms over control of desktop computers and mobile devices, all eyes are now looking to who is going to gain control over the dashboard of cars. This major initiative was launched by Apple through a press release and live demos with the influential automakers Volvo, Mercedes and Ferrari, displaying their robust CarPlay technology for the world to see. This is a re-release and re-branding of Apple's "iOS in the Car", which was originally announced in June 2013. The new release of CarPlay sees Apple pulling ahead of its major competitors, Google and Microsoft, to lead the way in providing the platform for controlling the OS of automobiles. The name is a marketing reference to AirPlay, Apple's proprietary system for streaming video, audio, photos and web content to TVs and st... Read Post
by 0 comments · 2 likeson Mar 3, 2014
PopTip has recently launched its robust new Zipline analytics tool on Instagram. The Techstars-backed startup company is based on offering real-time language tracking across social platforms, however, unlike PopTip questions, Zipline can be used without brands having to ask their audiences for information. PopTip was initially launched in 2012 as a polling product, where brands can ask questions that relate to their products, subsequently being able to view a dashboard showing real-time conversations that relate to the questions. Even if the respondents didn't spell the word correctly, or failed to use the appropriate hashtags, PopTip allowed the information to be visible to the company. PopTip technology is based on the usage of natural language processing being tracked in real-time. Now, with the launch of Zipline, brands are provided with the ability to choose which words or phrases they want to track without having to ask any questions or run any polls, while still being ab... Read Post
by 21 comments · 2 likeson Mar 1, 2014
You may have seen the viral video that Pepsi did with Jeff Gordon earlier this week. Well, This Mitsibishi dealer produced a rap video about their dealership. We have to tip our hat to their creativity, but is this good marketing? Check out the video and let us know what you think?
by 0 comments · 2 likeson Feb 25, 2014
The Federal Trade Commission announced approval of final consent orders to settle charges against two automotive dealers who were deceptive in their advertisements. The FTC first announced these charges in September 2013, with the Commission voting 4-0 to approve the final orders following a public comment period. The FTC has charged Cleveland-based Ganley Ford West, Inc. with misrepresenting the availability of specific dealer discounts by actually only offering these discounts for specific models of the advertised vehicles that fall in a higher price range. Additional charges were laid against Don White's Timonium Chrysler Jeep Dodge in Cockeysville, Md. for advertising both "dealer discounts" and "internet prices" that were not actually available to regular customers. The settlements specify that both of these dealers are prohibited from ad... Read Post
by 1 comments · 2 likeson Feb 24, 2014
Facebook announced that an agreement has been made to purchase WhatsApp for a remarkable upfront total of $16 billion. The popular mobile messaging company boasts approximately 450 million users, and this deal clearly represents the increasing interest in acquiring technology start-ups.
Facebook is paying $4 billion in cash and $12 billion in Facebook stock, with the potential cost of the deal rising to $19 billion over the next four years with an additional $3 billion in restricted stock units granted to the WhatsApp employees and founders.
The astonishing price of this acquisition illustrates the great lengths that Facebook will take to remain the dominant force in social networking on the Internet. In 2012, Facebook paid $1 billion for the photo-sharing service, Instagram, with critics accusing them of overpaying, but this latest deal dwarfs the 2012 deal in comparison. Nate Elliott, an analyst with Forrester Research, explains that, "Facebook is constantly working to no Read Post
by 2 comments · 1 likeson Feb 20, 2014
The Wall Street Journal has released a report containing the announcement that Yahoo will be incorporating local content and listings derived from Yelp into its primary search results. Yelp contains an Application Programming Interface (API), which allows third parties to use components of both its reviews and local content listings. Yelp has a comparable arrangement with Microsoft-Bing, which was announced in June 2013. The deal with Bing involves an elaborate version of the API, allowing for enhanced integration possibilities. Yelp has also made a collaborative deal with Apple Maps. Yahoo's initiative sees the introduction of a more elaborate presentation of local business content into its search results, with the company adding a structured box on the right-hand side of its search results screen containing enhanced information throughout a broad range of details. The expectation is that the Yahoo search results will contain a multitude of information from Yelp, including ... Read Post
by 0 comments · 1 likeson Feb 19, 2014
The innovative electric car company, Tesla Motors, experienced an extraordinary year in 2013, selling over 20,000 Model S electric luxury sedans. This impressive figure is certainly making industry analysts take note, along with the San Francisco Chronicle report that Adrian Perica, Apple's top dealmaker, met with the CEO of Tesla, Elon Musk, last year. This report furthers speculation in the industry that the computing giant could be considering acquisition of the Palo Alto-based automaker, although nothing official has been released.
It is unclear whether the meeting between Apple and Tesla is indicative of acquisition discussions or something else. Some industry analysts are speculating that the meeting was more likely related to discussing iOS integration into Tesla's vehicles, although it is unclear why Apple would have sent its acquisitions chief for this type of meeting. Additionally, it is uncertain whether a deal between Apple and Tesla would signify a takeover or a p Read Post
by 0 comments · 1 likeson Feb 17, 2014
Twitter announced that U.S. automotive advertisers will now have the ability to measure the offline sales impact of both their Promoted and organic tweets. Working in conjunction with its data partner, Datalogix, and automotive insights firm Polk, this exciting announcement could have a major effect throughout the industry.
Offline sales impact reporting was first introduced by Twitter for the consumer packaged goods (CPG) sector in August 2013. In the automotive reporting realm, Twitter matches up unreadable, scrambled (hashed) email addresses from collaborative partner Datalogix to provide information about Twitter activity in aggregate. Datalogix can subsequently pair that Twitter activity to vehicle purchases that are captured by Polk, who captures both new and used vehicle purchases by make and model through DMV reporting.
Ameet Ranadive, Product Manager, Revenue for Twitter, explains that the data is anonymized and aggregated, thereby not revealing individual purchase inf Read Post
by 0 comments · 2 likeson Feb 13, 2014
Contrary to popular belief, a new Enterprise Holdings survey of renter and owner preferences shows that millennials (25-34 year olds) consider car ownership an important factor in pursuing their daily activities. These results come in strong contradiction to the growing perception that young Americans are disinterested in car ownership, and automotive companies are taking note of these recent findings. The results of the Enterprise survey show that 79 percent of millennials consider car ownership as an "extremely important" tool for accomplishing their daily tasks, which is consistent with the survey results of older age groups. Read Post
by 0 comments · 0 likeson Feb 12, 2014
Google Webmaster Tools provide a variety of functions that assist users to ensure that their websites provide them with maximum reach and efficiency. The Fetch as Google function allows users to effectively submit their URL to the index. Although this functionality is often ignored by webmasters and SEO strategists, the convenience of this tool should be closely considered. The Fetch as Google tool will provide you with a convenient method for speeding up the process of having your new content discovered and found in the search engine results pages (SERPs).
A common mistake made by website owners and marketers is that once they have published new web pages or posted new blogs, they simply wait until they eventually show up in Google search results. This generally takes weeks to happen, and can even take months in some circumstances.
Some marketers and website owners will include new content in their XML sitemap and subsequently resubmit their sitemap to Read Post
by 1 comments · 0 likeson Feb 10, 2014
A national agreement has been announced between automobile manufacturers, repairers and parts dealers, making vehicle diagnostic information available to mechanics. Based on the Massachusetts legislation that was passed last year, this agreement will ensure nationwide consumer choice in post-warranty auto repair.
The signed Memorandum of Understanding (MOU) impacts all companies and organizations that are members of the signatory associations, including the Alliance of Automobile Manufacturers, the Automotive Aftermarket Industry Association, the Association of Global Automakers and the Coalition for Automotive Repair Equality.
"This national agreement ensures the Alliance, Global, AAIA and CARE will stand down in their fight on 'Right to Repair' and work collectively to actively oppose individual state legislation while our respective groups work to implement this MOU. In the meantime, the parties agree that further state legislation is not needed and coul Read Post
by 4 comments · 0 likeson Feb 6, 2014
Paper is a standalone iOS news reader app which launched on February 3rd to all U.S.-based Facebook users. Designed to prevent users from missing interesting content, Paper delivers human and algorithm-curated full-screen articles and photos in categories that the user prefers, such as Tech, LOL and Pop Culture, to name a few.
Paper is the first app to be released by Facebook Creative Labs, a new initiative intended to allow small development teams within Facebook to create standalone mobile experiences in a similar way to a startup company. Instead of continually adding additional functionality to Facebook's core app, Mark Zuckerberg's strategy with Facebook Creative Labs is to gain control over the mobile arena by providing a multitude of single-purpose user experiences.
The intention of this new app appears to be based around the concept that Facebook could become the modern day newspaper. When a user downloads the Paper app, they see an alt Read Post
by 0 comments · 0 likeson Feb 5, 2014
Twitter has experienced explosive growth over the past year, with over 200 million current users who are posting an average of 400 million tweets per day. Ad revenues are skyrocketing with approximately 60 percent of users logging in via mobile devices, and eMarketer forecasts an impressive $950 million in total ad revenue this year. With more than half of this revenue being derived from ads viewed on mobile devices, marketers are certainly taking note of this massive growth.
As is the case with other social media platforms, Twitter allows advertisers to develop a direct relationship with consumers. Ads can be integrated into content with a clear focus on the interests and location of the users for a fully immersive and highly relevant experience. Unlike many other online advertising platforms, Twitter allows users to become part of the process, by retweeting, replying or choosing to favorite the post in their public list.
Twitter is an excellent platf Read Post
by 1 comments · 0 likeson Feb 4, 2014
Super Bowl XLVIII was the most watched TV event ever! The clash between the #1 offense (Denver Broncos) vs. the #1 defense (Seattle Seahawks) had 111.5 million viewers, passing the 2011 record. There were a total of 15 car commercials by 12 companies.
Aaron Schinke wrote a blog article titled, “3 Easy Ways to Capitalize on OEM Super Bowl Momentum.” He talks about ways to leverage content marketing, PPC and social media to leverage the marketing efforts and buzz created by the car companies.
Which was your favorite car commercial this year and how will you use the ads to drive business? Here are the YouTube videos and views as of February 4th.
Audi - "Doberhuahua"
Views - 10,585,686
Chevrolet - "Romance"
Views - 5,263,246
Chevrolet - "Life"
Views - 1,191,732
Chrysler - "American Import"
Views - 1,576,486
Ford - " Read Post
by 0 comments · 0 likeson Feb 3, 2014
In an effort to reduce accidents and alleviate traffic congestion, federal U.S. regulators have announced plans to craft a rule that will require all new vehicles to "talk" to each other using wireless technology. The proposed mandate could be introduced as early as 2017.
The Department of Transportation has spent years researching vehicle-to-vehicle communications technology, and U.S. Transportation Secretary Anthony Fox speculates that its widespread usage could prevent an impressive 70 to 80 percent of accidents involving unimpaired drivers.
For more than a decade, government engineers have worked with leading automakers to create the rules for what is being called "the Internet of cars." Unlike the 3G and 4G cellular networks that are currently being installed in cars to provide Internet-based functionality, these new "connected cars" will communicate over a specialized wireless frequency called Dedicated Short-Range Communications (DSRC Read Post
by 0 comments · 1 likeson Feb 3, 2014
HookLogic has announced a new partnership with AIS Rebates to integrate rebates and incentives directly into HookLogic's AutoHook suite of products. This new feature is an industry exclusive, which combines the latest national and regional Manufacture incentives and rebates into the confirmation form and email.
The new feature considers all consumer-facing programs that are offered by the Manufacturers, while automatically including bonus cash and other special programs at the zip code level. The new partnership will provide HookLogic dealers with the ability to offer a feature that keeps the essential, decision-making information in front of the new car buyer during the critical moments of the selection process. Additionally, the availability of this new feature will ensure increased transparency between the customer and the dealer.
Greg Kelly, Business Development Officer for AIS Rebates, explains that consumers benefit by having full knowledge of which rebates and/or incentive Read Post
by 0 comments · 0 likeson Jan 31, 2014
Facebook announced that it will start running ads in third-party mobile apps, with a statement that it is currently conducting initial tests directly with a small number of advertisers and publishers.
The advertising industry is certainly paying attention to this announcement, with some analysts speculating that this move will bring Facebook in more direct competition with Google and Twitter, as well as allowing them to become more relevant as an ad network than Yahoo and AOL. Facebook is running this initial test by utilizing technology from Atlas, an advertising suite that was acquired from Microsoft last year.
Facebook's announcement included the following statement:
We are running a small test to explore showing Facebook ads in third-party mobile apps. In this test, we'll be extending Facebook's rich targeting to improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetiz Read Post
by 0 comments · 0 likeson Jan 28, 2014
The Federal Trade Commission recently announced a nationwide sweep to curtail deception in auto advertising. Known as "Operation Steer Clear", the agency states that nine auto dealers have agreed to settle deceptive advertising charges in the past week, with further action against a tenth dealer underway. The dealerships in question reside in California, Georgia, Michigan, Illinois, Texas, North Carolina and Massachusetts. Read Post
by 1 comments · 1 likeson Jan 28, 2014
As we wrap up our final day at NADA 2014 in the Big Easy and our final daily recap, we thought we'd share content reinforcing some basics. It's easy to get caught up in the lastest products and tools that are important for your store to beat the competition and stay on top. But, if you are not doing the basics without sound processes in place, it doesn't how matter how steller your tools are—tools are only there to support your foundation . Many of the vendors who shared their research and data with DSNews over the past three days emphasised there's no silver bullet that provides desired results. Your processes must be tested and refined regularly, and basic standards must be met. Growing your store's profits comes down to executing daily on well-maintained processes and ensuring you are "blocking and tackling". Check out more highlights from the past three days in this clip.
by 12 comments · 0 likeson Jan 27, 2014
Last week, CarWoo announced that it's shutting down after 6 years of providing "pressure-free" service to its customers. The company was created in 2008 with the intention of delivering the best car-buying experience possible, with CrunchBase reporting that CarWoo managed to raise just under $11 million since its inception.
CarWoo provided car-buying customers with the ability to work with auto dealers without dealing with the standard pressure associated with such endeavors by allowing them anonymity during the negotiation process. A customer would enter all of the details about what type of car they were interested in purchasing, and dealers within a close proximity would make their best offers based on the specifics of the customer's request. Buyers could then send counter-offers back to the dealer without providing their personal information. The dealer would only receive the buyer's information once the deal had been accepted by both Read Post
by 0 comments · 0 likeson Jan 27, 2014
Another great day in New Orleans at NADA 2014! In yesterday's recap we focused on the massive growth of mobile customers and what your store should consider to offer a great customer experience on mobile devices. We learned there are more mobile devices than American citizens and approximately 33% of your website traffic is coming from a mobile device. Mobile traffic will continue to increase and likely surpass desktop traffic by 2016. It's critical to invest in your mobile strategy and list your inventory, parts and services. Prospecting customers should have a seamless digital experience on all mobile devices while interacting with your website. It's crucial for dealers to understand how mobile devices are changing the way customers are shopping for cars.
On day two, we continued our search for the latest trends currently affecting dealerships in today's market. Along with mobile, another theme organically c Read Post
by 0 comments · 1 likeson Jan 25, 2014
Today we spoke with several vendors today at the NADA Convention in New Orleans and asked them what dealers should be focusing on today to sell more cars. Mobile continues to be a huge topic vendors are researching in helping dealers capatalize on mobile traffic and digital customers. Mobile immediately came to the forefront and became a reoccurring theme as we asked companies to share their consumer insights compiled at the close of 2013. Research and data unanamously confirm mobile is exploding and mobile traffic grew exponentially in 2013. No question—all indicators suggest this momentum will conitinue into 2014 and beyond. The vendors we spoke with provided actionable items dealers can do to see immediate results based on extensive research. Here's some takeaways for you to consider when looking at your store's mobile strategy.
by 0 comments · 0 likeson Jan 24, 2014
Kelsey Group predicted that 2015 will be the year that mobile search will eclipse desktop search. This insightful expectation appears to be on its way to coming true, with the mobile share of overall search traffic being reported as almost one third in Q3 of last year. As such, marketers around the world are investing a great deal of time into mastering mobile SEO techniques.
Mobile SEO has come a long way in the past five years. Up until 2007, mobile SEO was truly a niche topic as the majority of consumers were not yet using mobile devices to conduct web searches. When Apple launched the iPhone in 2007, the easy-to-use mobile functionality drove many more people to use their mobile device for searches. Some experts were speculating about whether or not SEO that is devoted to mobile searchers would be necessary, considering the fact that many users look for the same websites and use the same keywords as they do when using their desktop or laptop compute Read Post
by 0 comments · 0 likeson Jan 23, 2014
The increasing availability of internet-enabled infotainment systems in cars is an exciting development for consumers, but are these vehicles protected against invasion by hackers?
Technology pioneers in a multitude of industries are adding internet-enabled functionality to their products these days. "Smart fridges" are now a reality, allowing users to access information via the internet. In fact, many new products that are commonly found in homes are now available with internet-enabled functionality, such as Smart TVs, washers, dryers and grills. While these products can provide consumers with a more robust experience, some experts are concerned that the security measures are not keeping up with what is required to keep your home free of invasion by increasingly sophisticated hackers.
Most people understand that their computers and smartphones can be vulnerable, and security measures are taken by both software companies and consumers to protect th Read Post
by 0 comments · 0 likeson Jan 20, 2014
Facebook launched a "Trending" section on its homepage in an attempt to increase the perception of its value as a vital news source in the social media realm. Now visible on the Facebook homepage sidebar for users in the US, UK, Canada, Australia and India, this new section displays personalized lists of the most mentioned words and phrases of the moment, as well as short explanations of why they are trending. Facebook has long been in competition with Twitter over which social network is the best place to go for news on current events, and the addition of the... Read Post
by 0 comments · 0 likeson Jan 16, 2014
The link building industry is booming, with a growing number of marketers investing their time into understanding the finer points of this complicated undertaking. The upcoming year is going to be a period where comprehending the essential information about link building will make a massive difference in the success of your company's digital marketing endeavors. There are many aspects... Read Post
by 0 comments · 0 likeson Jan 15, 2014
In its annual b-to-b marketing outlook survey, Advertising Age announces expectations for a major increase in digital spending in 2014. With the expansion of new media channels, including social and mobile, b-to-b marketers have more ways to reach their target audiences now than ever before. The survey shows that 79.9% of b-to-b marketers plan to increase their digital spending in 2014, which is an increase of over 10% from the 2013 findings of 67%.
Advertising Age's 2014 B-to-B Outlook: Marketing Priorities and Plans survey clearly illustrates the industry trend toward digital marketing, with a greater percentage of budgets planned to be allotted for this purpose in 2014. In 2013, 30% of b-to-b marketers claimed that they would be spending 30% or more of their marketing budgets on digital channels, whereas in 2014 this number has grown to 38.7%. The primary focus for the majority of marketers is on mobile and content marketing, with an increased percenta Read Post