Hopefully, everyone enjoyed the holidays and is recovering from the Christmas coma that typically ensues. Perhaps you were one of the lucky recipients of a brand new Smartphone or Tablet? If you were, you weren’t alone. According to TechCrunch, December 25th saw a record number 17.4 million Smartphone and Tablet activations, creaming the record set on Christmas Day 2011 by two and a half times. Tablets edged out the Smartphone, with 51% of the activations.
What does this mean for dealers?
If you weren’t on the mobile bandwagon before, you better hop on. More people will be searching for vehicles and browsing your dealership’s virtual showroom from the palm of their hand, whether it’s while sitting on their living room couch with a tablet or standing right on your lot with their phone.
17.4 million people just activated a smartphone or tablet this Christmas. What are you doing to make sure they’re navigating to your site and staying there?