Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Best Days To Post To Facebook [Infographic]

By Eric Miltsch on Jan 4, 2013

One of the most commen questions I get asked is, "When is the best day to post content?" 

I've always offerred up a couple of different common sense answers: 
  1. Early morning, lunchtime and early evening. This is when most people are procrastinating at work; this is when they're on facebook, twitter, pinterest, etc. 
  2. Weekends. Social networking usage is high on the weekends, especially with second screen activity increasing. Plus, as more people do their shopping and research online rather than reading newspaper display ads, it makes sense to post helpful, relevant information on the weekend.
  3. Anytime. If the content you're sharing is strong enough, it'll get seen by a lot of people due to the sharing, comments and likes your posts get. 
  4. Check your Insights to determine what's working for you based on your sharing history. Which posts have the best reach, the most engaged users, people talking about it and overall virality? 
Check out this infographic, detailing the best times to post content, for different industries. Very helpful, and it backs up my suggestion to post more frequently on the weekend. This may help with regards to the type of content you post on different days. I think it's also helpful to know when the other industries are posting; keep an eye on the best of these segments are learn from what they're doing - or not doing. Consistent activity while always trying new things have been my friends when it comes to distributing content. 
 
Click image for full size.
 
Best Days To Post to Facebook

Comments

Very helpful. Reviewing your past successes can lead to much higher engagement. Depending on your fan base different types of posts may do better at different times. I've found informative posts and links to engage well during working hours and entertaining content shared more often in the evenings.

Jan 5, 2013

Great information. I don't think near enough are taking the full advantage of "weekend posting." Thanks for sharing Eric.

Jan 6, 2013

It's awesome that this info-graphic actually breaks down the data at the industry level, compared to most which are blanket statements and aren't very actionable. I still lean on the side of track your own interactions and analyze your own data, but trends like this help us shape and test our own hypotheses. I'd also add that you should often share content more than once so not only do you get the most reach, but you reach a variety of readers.

Jan 7, 2013

Cassie, big point there - frequency. I'm all for multiple facebook posts per day, say 3-5 posts per day, as long as the quality is there. I'm also comfortable with up to a dozen tweets in a day - easily done with a nice mix of quality messages, replies and RT's. Again, quality is key.

Shelf life of a post is something most marketers don't often think of. After digging around for some recent figures, it looks like the average shelf life of a facebook post is now ~18 hours.

Tweets have a much shorter shelf - about 60 minutes. Plus, only 29% of all tweets create some type of reaction (reply or retweet) so, if it doesn't create a reaction, it'll most likely get lost forever within the rest of the tweets out there.

Jan 7, 2013

Comments 1 - 4 of 4

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Customer Loyalty Isn't Dead. It Can't Be. It Simply Needs a Revival.

    There is doom and gloom in the statistics. Fewer people are staying loyal to a single brand of vehicle. Fewer people are staying loyal to a particular dealership. We've been hearing about it since the rise of the digital age and it can push dealers to focus on generating new sales and service customers at all costs. Since we're a vendor that specializes in search and social marketing, one might think that this is the type of shift in the industry that we would embrace. The reality is that our roots as car people and our focus on being a partner for our dealers supersedes the benefits we receive from the trend. We want our clients to succeed and the lowest hanging fruit - customer retention - is the one measure that we see slipping through the fingers of so many dealers out there. One of the things that we've been investigating is the (seemingly) lost art of turning the one-time sales mentality that has been growing in our industry into the good ol' "customer for life" paradigm that...Read post

  • Mobile Search Rank Study Shows It's Good to Be #1

    If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links from authoritative sites.   Now, on the desktop side, there have been plenty of studies that prove that the #1 organic result on Google receives the brunt of the clicks. As Google users become more familiar with searching for information online, and Google updates its algorithm to provide better overall results, though, the number of people who click on the first result has gone down significantly.   (This is also a sign that your metadata--which is the information displayed about your page on Google and other search engines--needs to be optimized so users can understand what your content is about, which will increase clickthroughs to your dealership's website.) Read post

  • Stand Out by Thanking Veterans

    The spirit of the holidays is in the air. Halloween is next week and before you know it, Thanksgiving and the end-of-the- year holidays will be here. With all the excitement of these upcoming holidays, many retail companies will glaze over a very important tribute, Veterans Day on November 11th. This day of remembrance and thanks to veterans for their commitment and sacrifice to defend our nation deserves a place in your end-of-the-year marketing strategy. Here are two ways you can honor veterans, drive traffic and revenue, and STAND OUT from your competition. Offer Exclusive Veterans Savings This idea seems like a no brainer because it is! Put together valuable discounts, something you’d typically offer your most loyal customers, and advertise them exclusively to veterans and active duty military personnel who visit your store during the month of November. You could also decorate your showroom or service drive with red, white, and blue to show your support of these brave men and wo...Read post

  • Going Beyond All-You-Can-Eat In Loyalty

    When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies. No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent nowadays that they are losing some of the initial qualities that attracted consumers to them back some 45 years ago. Namely, that feeling of being treated special in exchange for the customer’s ongoing business and continued loyalty. Today, some loyalty programs choose not to even offer rewards. Instead they just provide the concept of receiving lower prices. Many grocery store chains have the regular price and then a loyalty member price. Sale prices are reserved just for members of their loyalty program.  Your information and transaction histories are exchanged with the grocery store for a slightly lower total at the checkout counter.   Loyalty programs h...Read post

  • Dealers Shouldn’t Abandon Third-Party Sites Just Yet

    If you've been following the trends for the last year in the automotive industry, you’ll note that there are some dealers that are pushing all of their advertising dollars towards driving traffic to their websites. It’s a strategy that was made popular when a large dealer group declared that they were going to focus on generating their own leads and wrote an interesting piece about why they were doing it. Unfortunately, the strategy that they’re adopting has been misunderstood by many. The idea is that they wouldn't be buying leads from other sites anymore. They never declared that their inventory wouldn't be available on other sites. It’s a concept that makes sense – generate your own leads, whether they’re coming from third-party sites or the dealership’s website. In an article titled, Why Car Dealers Should Adopt a Modern Digital Merchandising Strategy, we went into detail about why many consumers prefer to shop on third-party sites rather than on a dealership’s ...Read post

  • Why Customers Leave Without Buying A Car And What To Do About It

    What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing? Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a car?   According to AutoLoop Engage's call center statistics, only three percent of customers who leave without purchasing give the salesperson the real reason. Our agents have connected and engaged with thousands of unsold customers and here is why they're really leaving, according to our data:   55 percent leave because of payments/price/trade-in issues 26 percent leave because of inventory issues; your dealership didn't have the exact color or model they wanted 16 percent left because they had a bad...Read post

  • How to Find Out What Women Want and Reach The Modern Female Car Buyer

    A woman’s vehicle path to purchase needs may be prioritized differently than a man’s, and in order to sell to women, stores can benefit by understanding and caring about what women want when it comes to cars. They should ask Mel Gibson (about what women want…)Read post

    By Cobalt on October 23, 2014

  • Brand and Dealer Loyalty – a Fine Balance?

    Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often than not, like most consumers, you are making the choice based on convenience.  Either way, your decision was likely based on the brand or company name and not the individual business or the people that work behind its doors.Will a customer repeatedly choose your dealership for sales, service or your collision center because of who you are and the people on your team? Does your dealership name stand out in the minds of consumers? Or will they choose your location because of the brand you offer and the service they have previously received at a different dealership of the same brand?At your dealership, do you consider your regular customers brand loyal? Or do you consider them loyal to your dealership? If you...Read post