One of the most commen questions I get asked is, "When is the best day to post content?"
- Early morning, lunchtime and early evening. This is when most people are procrastinating at work; this is when they're on facebook, twitter, pinterest, etc.
- Weekends. Social networking usage is high on the weekends, especially with second screen activity increasing. Plus, as more people do their shopping and research online rather than reading newspaper display ads, it makes sense to post helpful, relevant information on the weekend.
- Anytime. If the content you're sharing is strong enough, it'll get seen by a lot of people due to the sharing, comments and likes your posts get.
- Check your Insights to determine what's working for you based on your sharing history. Which posts have the best reach, the most engaged users, people talking about it and overall virality?