Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Best Days To Post To Facebook [Infographic]

By Eric Miltsch on Jan 4, 2013

One of the most commen questions I get asked is, "When is the best day to post content?" 

I've always offerred up a couple of different common sense answers: 
  1. Early morning, lunchtime and early evening. This is when most people are procrastinating at work; this is when they're on facebook, twitter, pinterest, etc. 
  2. Weekends. Social networking usage is high on the weekends, especially with second screen activity increasing. Plus, as more people do their shopping and research online rather than reading newspaper display ads, it makes sense to post helpful, relevant information on the weekend.
  3. Anytime. If the content you're sharing is strong enough, it'll get seen by a lot of people due to the sharing, comments and likes your posts get. 
  4. Check your Insights to determine what's working for you based on your sharing history. Which posts have the best reach, the most engaged users, people talking about it and overall virality? 
Check out this infographic, detailing the best times to post content, for different industries. Very helpful, and it backs up my suggestion to post more frequently on the weekend. This may help with regards to the type of content you post on different days. I think it's also helpful to know when the other industries are posting; keep an eye on the best of these segments are learn from what they're doing - or not doing. Consistent activity while always trying new things have been my friends when it comes to distributing content. 
 
Click image for full size.
 
Best Days To Post to Facebook

Comments

Very helpful. Reviewing your past successes can lead to much higher engagement. Depending on your fan base different types of posts may do better at different times. I've found informative posts and links to engage well during working hours and entertaining content shared more often in the evenings.

Jan 5, 2013

Great information. I don't think near enough are taking the full advantage of "weekend posting." Thanks for sharing Eric.

Jan 6, 2013

It's awesome that this info-graphic actually breaks down the data at the industry level, compared to most which are blanket statements and aren't very actionable. I still lean on the side of track your own interactions and analyze your own data, but trends like this help us shape and test our own hypotheses. I'd also add that you should often share content more than once so not only do you get the most reach, but you reach a variety of readers.

Jan 7, 2013

Cassie, big point there - frequency. I'm all for multiple facebook posts per day, say 3-5 posts per day, as long as the quality is there. I'm also comfortable with up to a dozen tweets in a day - easily done with a nice mix of quality messages, replies and RT's. Again, quality is key.

Shelf life of a post is something most marketers don't often think of. After digging around for some recent figures, it looks like the average shelf life of a facebook post is now ~18 hours.

Tweets have a much shorter shelf - about 60 minutes. Plus, only 29% of all tweets create some type of reaction (reply or retweet) so, if it doesn't create a reaction, it'll most likely get lost forever within the rest of the tweets out there.

Jan 7, 2013

Comments 1 - 4 of 4

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Netsertive Launches Innovative Fixed Operations Solution for Automotive Industry

    Netsertive, a digital marketing intelligence company that brings brands and local businesses together to win local customers, today announced the introduction of its Fixed Operations solution for automotive dealerships. Netsertive’s Fixed Ops solution harnesses the collective digital marketing insights of its national dealership network to help individual dealers maximize Service Department profits and reclaim local market share from independent service shops. Read post

  • Make a Resolution to Save Marketing Dollars

    As we quickly finish up January and move into the second month of the year, you may already be able to see the predicated trend of rising vehicle sales for 2015. Vehicle sales is the number one indicator of success in the auto industry from year to year. However, I’m sure there are a number of other metrics you use to determine your yearly success, like customer retention, CSI scores, RO count, revenue, etc. All of these key performance indicators are important to you and the success of your dealership. Due to the nature of our business, we always ask dealers to look at their marketing spend and cost per sale and service as a metric of success. For many of the dealers, we see an average marketing spend of $50,000 - $150,000, depending on the size of the store and allocated funds. At the core of our business, we strive to reduce a dealer’s marketing spend and find ways to drive down the cost per sale and service. Today, I’ll share five ways you can leverage our best practices and...Read post

  • Women Car Shoppers

    Women-Drivers.com recently released their 2015 US Women’s Car Dealership Report which contains the findings of their survey of over 3,450 women regarding buying vehicles and their car dealership experiences. Some interesting insights regarding women car shoppers can be gleaned from the results. To start, women car shoppers have increased overall. The most popular vehicles shopped include Volkswagen, Ford, Chevrolet, Jeep, and Buick, while the most popular vehicles purchased include Mercedes-Benz, Lincoln, Dodge, Jeep and Chrysler. In fact, numbers are up across the board – including increased leasing and servicing completed by women car shoppers. Where it gets interesting for digital marketers is that almost one third of women car shoppers surveyed reported that the dealership website was not helpful! Women in the survey visited on average 2 dealerships before making a purchase. Over half went by themselves in person to shop, and most of those that leave without purchasing never ...Read post

  • Build a Marketing Plan Around Funneling Car Shoppers to Your Website

    Targeting is the name of the game. Most dealers (and even some vendors) are really starting to embrace this concept. Gone are the days of illogically spent marketing budgets and shotgun techniques... ...at least we wish those days were gone. Unfortunately, they're not. Many vendors still promote bulk marketing practices and many dealers are still buying into it. Producing favorable numbers is easy. Taking qualified buyers and getting them to engage in a meaningful way with your dealership is harder, but there's a silver lining: you have tools available to you to target the right people and get them to the right venues. The Right Venue First and foremost, the best venue for producing more sales is your website. That's not to say that there's anything wrong with AutoTrader, Cars.com, or any of the other places where your inventory can be seen. However, any opportunity you have to take them to your website will yield more favorable results. Between social media advertising, search e...Read post

  • Top Brands Rated by Women | 2015 US Womens Car Dealership Report

    Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States. Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares Women-Drivers.com President, Anne Fleming. “Women know they can buy a car anywhere in their respective city. It’s in dealer’s best interest to strategize and market to women. However, it takes more than just having a family female spokesperson.” The research in the 2015 US Women’s Car Dealership Report comes from over 3,450 women’s surveys from the company’s website. From these surveys, the company generates a Women Satisfaction Index® or WSI score. The range is from a 5.0 (the highest) to 1.0 (the lowest)....Read post

  • New Dealership Websites from Naked Lime Marketing

    Naked Lime Marketing has launched an all-new, comprehensive website platform for automobile retailers: Aptus Websites™. Naked Lime developed Aptus to help automobile retailers build a more effective digital dealership that supports a smoother, more flexible end-to-end retail experience for consumers.Read post

  • Auto Dealer Onsite SEO

    Although generally content is king when it comes to onsite SEO for car dealerships, the set text on a dealer's home, service, specials, contacts and other static pages also contributes to the site’s overall appearance in search engine rankings.  While adding content via an onsite blog is a suggested SEO maintenance strategy, dealers should also be making sure that these static pages are optimized as well. Most buyers aren't necessarily interested in the text at the bottom of an automotive dealership's home page.  Google, however, scans these pages and periodically caches them.  Of course, it’s optimal if these pages have slight content changes from time to time.  But if not, a dealer should at least make sure that all the cities they serve and all the services they provide are summarized on the home page.  It is not advisable to "keyword stuff" this text, but if key terms are worked into this text in a somewhat natural way, it can be of great benefit to a website's SEO rankin...Read post

  • CallSource Automotive Brings Industry-Leading Call Tracking and Management System to Australia

    Company to help Australian dealers improve call-to-conversion ratios with U.S.-patented system that generates an average of $320K+ in additional annual earnings for US dealers; Hyundai Australia first to roll out system to dealer network   San Francisco, Calif. - January 23, 2015 - CallSource, the U.S. leader in call tracking, management and training, announced today at the 2015 National Automobile Dealer Association Convention in San Francisco that it has launched its patented system in Australia. This will give Australian auto dealers access to the same tools US dealerships are using to significantly improve their call-to-conversion rates. Partnering with Australia’s Dealer Solutions, CallSource’s initial rollout is with Hyundai Australia’s dealer network. Dealers and OEMs spend billions of dollars generating leads – a vast majority of which come in as phone calls. CallSource data shows that a mishandled call results in the customer defecting to another brand more than 50...Read post