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Best Days To Post To Facebook [Infographic]

By Eric Miltsch on Jan 4, 2013

One of the most commen questions I get asked is, "When is the best day to post content?" 

I've always offerred up a couple of different common sense answers: 
  1. Early morning, lunchtime and early evening. This is when most people are procrastinating at work; this is when they're on facebook, twitter, pinterest, etc. 
  2. Weekends. Social networking usage is high on the weekends, especially with second screen activity increasing. Plus, as more people do their shopping and research online rather than reading newspaper display ads, it makes sense to post helpful, relevant information on the weekend.
  3. Anytime. If the content you're sharing is strong enough, it'll get seen by a lot of people due to the sharing, comments and likes your posts get. 
  4. Check your Insights to determine what's working for you based on your sharing history. Which posts have the best reach, the most engaged users, people talking about it and overall virality? 
Check out this infographic, detailing the best times to post content, for different industries. Very helpful, and it backs up my suggestion to post more frequently on the weekend. This may help with regards to the type of content you post on different days. I think it's also helpful to know when the other industries are posting; keep an eye on the best of these segments are learn from what they're doing - or not doing. Consistent activity while always trying new things have been my friends when it comes to distributing content. 
 
Click image for full size.
 
Best Days To Post to Facebook

Comments

Very helpful. Reviewing your past successes can lead to much higher engagement. Depending on your fan base different types of posts may do better at different times. I've found informative posts and links to engage well during working hours and entertaining content shared more often in the evenings.

Jan 5, 2013

Great information. I don't think near enough are taking the full advantage of "weekend posting." Thanks for sharing Eric.

Jan 6, 2013

It's awesome that this info-graphic actually breaks down the data at the industry level, compared to most which are blanket statements and aren't very actionable. I still lean on the side of track your own interactions and analyze your own data, but trends like this help us shape and test our own hypotheses. I'd also add that you should often share content more than once so not only do you get the most reach, but you reach a variety of readers.

Jan 7, 2013

Cassie, big point there - frequency. I'm all for multiple facebook posts per day, say 3-5 posts per day, as long as the quality is there. I'm also comfortable with up to a dozen tweets in a day - easily done with a nice mix of quality messages, replies and RT's. Again, quality is key.

Shelf life of a post is something most marketers don't often think of. After digging around for some recent figures, it looks like the average shelf life of a facebook post is now ~18 hours.

Tweets have a much shorter shelf - about 60 minutes. Plus, only 29% of all tweets create some type of reaction (reply or retweet) so, if it doesn't create a reaction, it'll most likely get lost forever within the rest of the tweets out there.

Jan 7, 2013

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