Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Breaking News: NADA Names New President!

By Lindsey Auguste on Jan 9, 2013

 

 

A special meeting was held last night in Dallas, where the National Automobile Dealers Association unanimously voted in Peter Welch as the New NADA President.  Welch will officially take office February 1st, just prior to the NADA Convention held February 8-11 in Orlando, FL.

Welch was appointed last night after a long search to fill the top leadership position.  A highly recommended car guy, Welch has been in leadership roles within the California New Car Dealers Association since 2003 and has been managing its government affairs since 1990.  Welch not only has years of leadership experience, but his tenure in California facing some of the most stringent regulatory practices, will surely have prepared him to now take on any challenges that NADA has ahead.

Congratulations to Peter Welch and the entire NADA organization.

You must be logged in to comment

Login Create an account

Add your comments:

   

Lindsey Auguste's Recent Posts

Related Posts

  • Are We at a Cross Roads with our Auto Sales Staff?

    Even if you don’t believe, as I do, that high sales staff turnover is the number one issue facing the auto industry today; we certainly can agree it is right at the top of the list. There is not one positive thing that happens at our dealerships as a result of high turnover, and the benefits of low sales turnover are so obvious that I don’t need to list them.   High sales turnover has completely undermined training efforts. It creates the mental attitude amongst many managers to not bother training at all because they won’t be here in 6 months or others take the salmon going upstream approach; if they survive then we will invest some time into them.   Meanwhile over the past 10 years our customers have become more and more acclimated to the Internet and are gobbling up as much information as they can on product and price prior to coming into our dealerships. By most accounts 75-90% of our customers have done most of their selection process before they ever step on our lots....Read post

  • Are Service Customers Defecting Due to Trust and Price Transparency?

    A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price transparency. The lack of price transparency in parts and service are cited as key reasons that consumer perception leans towards independent automotive service providers. According to the white paper study, these can be overcome through better digital marketing. The white paper suggests that dealers should put a greater focus on increasing the digital presence of their parts and service departments and also promote their superior technicians and parts and labor warranties. I have no doubt that dealerships should increase their fixed ops digital marketing to counteract the traction independent and major chains have achieved in their marketing efforts as the study suggests. However, the recent 2014 J.D. Power U.S. Customer Service Index Study that I wrote about last week, reported that...Read post

  • Marketing to Millennials: The Data

    Here’s how it goes down: Millennials will just look up your business on their phone and read the reviews. A 2013 Dimensional Research Survey found that 90% of consumers are influenced by seeing positive online testimonials, while 86% were influenced by negative ones. Read post

  • Mobile Apps Continue to Dominate the Mobile Web

    As a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device. As apps have gained traction, brands have already established new priorities for how their mobile marketing strategy is structured. Mobile web, mobile paid search, mobile retargeting, paid app installs, mobile social marketing, and mobile messaging now function as gateways to an app install. More and more brands are utilizing these advertising channels to encourage an app install. This is not a minor advertising push. Brands are using strong tactics to promote app installs. The goal of these marketing efforts? Be present on the consumer’s mobile device. Being present on the smartphone now means apps. Read post

  • Want to Move More Metal? Make Contact with Your Leads Quickly

    Last week we introduced this month's blog topic, the Top 5 Best Practices for Following Up on leads at your dealership. Today, let's take a look at the #1 Best Practice, "Make Contact Quickly."Read post

  • Is Facebook set to launch a Mobile Ad Network?

    If the rumors prove true, this would mean that the social networking company with over a billion users is going to leverage, as only they are able, their large collection of user data. Facebook users, by interacting on its platform, actually keep the company updated to some extent on changes regarding what they like and may purchase. That kind of insight is very appealing from a marketing perspective.Read post

  • Why Work Harder For Less?

    Why Work Harder For Less? On this week's Think Tank Tuesday: ✓ Learn how to identify your clients ✓ Find out what you need to be spending time on ✓ Determine key mistakes in your sales process Read post

  • Automotive Management Training: Recycling Your Perspective

    No matter your experience or wisdom, recycle your thinking to the time you were a seedling. Stay green and let yourself grow!Read post