Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Breaking News: NADA Names New President!

By Lindsey Auguste on Jan 9, 2013

 

 

A special meeting was held last night in Dallas, where the National Automobile Dealers Association unanimously voted in Peter Welch as the New NADA President.  Welch will officially take office February 1st, just prior to the NADA Convention held February 8-11 in Orlando, FL.

Welch was appointed last night after a long search to fill the top leadership position.  A highly recommended car guy, Welch has been in leadership roles within the California New Car Dealers Association since 2003 and has been managing its government affairs since 1990.  Welch not only has years of leadership experience, but his tenure in California facing some of the most stringent regulatory practices, will surely have prepared him to now take on any challenges that NADA has ahead.

Congratulations to Peter Welch and the entire NADA organization.

You must be logged in to comment

Login Create an account

Add your comments:

   

Lindsey Auguste's Recent Posts

Related Posts

  • AC Milan Fotbollstroja

  • Manchester United Truien

  • Are you losing customers because your website is too slow?

    Your website speed is critically important to the success of your online marketing. A slow website can make it seem like your website has problems or is down. Even more important is your speed on a mobile device. People using a mobile device expect a faster experience on a slower connection and a less powerful device.Read post

  • Does Social Media Really Sell Things?

    For some time now we have put a lot of focus on social media. We have quite a few different types of things that we do on social media. We highlight communty events, post sold cars, deals of the week and have contests as well. We have also just started to use it to promote service work as well. We have often wondered if it truly helps. Well I got my answer to this last evening in a very different kind of way. Several years ago I started running avidly. Once I did this I started following different running groups on Facebook. This gave me a lot of tips but also informed about a lot of races that I could spend MONEY on. During this time the Facebook advertising gods figured out that I like to run as well. Then I began to get all kinds of running event ads. Well one particular one caught my eye. It is a series of obstacle races called Spartan. I decided that I had to try one...by the way they are pricey. I quickly became addicted to them and have done 6 of them around the country. So ...Read post

  • Everything You’ve Ever Wanted to Know About Directory Listings

    Have you ever wondered how search engines like Google work? How do they decide which ranking your dealership will receive for a given set of keywords? You may be aware search engines use algorithms to determine search rankings. These algorithms are a form of artificial intelligence, which are constructed to mimic the way humans think, and return the best results for the user’s search in a matter of a couple milliseconds. Nobody knows exactly what logic is used, but it is rumored more than 3,000 attributes construct a local ranking algorithm. Today we’ll dive into one of the top influencers of local search ranking, directory listings management. What Are Directory Listings? Let’s start by explaining what directory listings are. Simply put, they are entries across the web that identify your dealership. They are typically made up of components like dealership name, phone number, address, and website URL, and are used so consumers can find your business. Think about your dealershipRead post

  • Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

    According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are harder to track), and the average website conversion rate for most dealerships falls in the two to four percent range. Yet, there are dealerships that are converting upwards of eight percent on a regular basis. That's DOUBLE the average.   Why the big disparity?   Dealers spend a lot of money on SEO/SEM, and the reason why is clear: more visitors = more leads. Yet SEO/SEM is just one part of the equation. An equally important factor in the equation is conversion rate optimization (CRO). For some reason, many dealers spend a tiny fraction of their SEO/SEM spend on CRO. Maybe because they believe CRO is the sole responsibility of their website provider, and there's not much they can ...Read post

  • Igniting Ideas – Fueling Collaboration

    Dealers across the country report over 50,000 new car sales each day. Each sale represents the end of a customer sales journey. Over weeks – or even months – each customer conducts research, interacts with brands, and ultimately moves through the process of completing the sale. Dozens – if not hundreds – of dealers, OEMS, vendors and companies influence the customer along the way. For example, in the media alone, competing advertising messages impact the customer at each level:  OEM, Dealer Association, and individual dealership. The path to purchase is complex, and yet, it all comes together. One sale at a time. The complexity of our cross-tier community sparked the idea for this column. My goal is to building a community where people in our industry can come together and strengthen collaborative relationships across the tiers - especially between dealers and OEMs. This column is quite literally meant to spark conversation, ignite ideas, and fuel collaboration. What wi...Read post

  • Stock Photos vs Actual Photos on VDPs

    Many dealership websites opt for the clean, professional look of stock photos.  While this practice might work well for promotional materials, automotive dealers should try to use actual photos on VDPs (Vehicle Description Pages) whenever possible. Inventory often needs to make it onto a dealership site before there is time for photos to be taken.  In this case, many will choose a stock photo or a "coming soon"-type image rather than no photo at all.  While this might be an acceptable temporary solution, a dealership should always attempt to get actual photos of their merchandise on their website for all VDPs. The single biggest "selling" factor on the VDP is the initial photo that loads on the page.  If this photo is a stock photo rather than an actual photo, the customer will only have a generic idea of what the vehicle may look like, rather than how it actually looks in terms of color, condition and features.  When photos of the actual vehicle load, it significantly builds tr...Read post