Community

Share your automotive expertise

2 Write a Blog Post

Ford Announces OpenXC Platform

By Eric Miltsch on Jan 9, 2013

 


Ford is making revolutionary strides for the industry with the announcement that its OpenXC platform is publicly opening its software development kit (SDK) to encourage developers to build new hardware and software for the platform.

The goal of this new platform, built on the Arduino and Android platforms, is to allow complete access to the data being created within the vehicle. Developers can now build software programs to access, read and complete new actions that will ultimately lead to improved driving experiences. This is where it gets fun and interesting for the driver. The key element here is being able to take this data and turn it into readable information and then pass this information along to create a mountain of benefits. Everyone wins with revolutionary progress like this: 

  • Cheaper, less expensive solutions for the manufacturers (Equating to higher margin for the OEM's) 
  • Higher quality vehicles due to baked in value
  • Improved safety features - sensors reading more info and talking to each other more frequently
  • Leverage location-based data for improved sensor performance

The potential impact for the industry is incredible: technology improvements, value perceptions and eventually even the sales process as salespeople and dealerships will need to be well informed about these advances. Keep your eyes on this development as this open trend takes footing in the industry as news of GM's own open platform is announced this week at the Consumer Electronics Show (CES) in Las Vegas.

 

 

Comments

Wow! That's a huge step forward for OEMs and for the industry. With this kind of thinking being implemented, I believe we'll see some very cool innovative jumps forward in areas that haven't really gotten a ton of attention previously. Nice job, Ford. This will be really interesting to watch over the next year.

Jan 9, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • User Experience Guru and Online Marketing Pioneer, Bryan Eisenberg, is Keynoting #DSES This Year!

    Dealers, managers and marketers will discover how to reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes to deliver quick and tangible results to boost your bottom line. Read post

  • (Video) Two Tech Startups Want To Cut Dealers Out Of the Used Car Business

    They want dealerships to become a thing of the past. Their goal is to move the consumer car buying experience into a different realm. For these groups, the days of walking onto the used car lot will be replaced with one that starts in the customer's driveway. Read post

  • The Facts on Asking for Additional Information in Lead Forms

    Recently, an article emerged stating that all optional fields should be eliminated from lead forms. This, according to the article, is a primary issue impacting conversion. That kind of information can be dangerous for dealers, so I’d like to provide a more holistic view of optional fields in lead forms. To start with, you don’t have a problem with your lead forms as long as the completion rate is high. Completion rate is a function of how much the shopper wants the information and what they need to do to get it.Read post

  • Dealer Engage Launches Dealer Engage 360, Automated Marketing Solution for Automotive Industry

    Dealer Engage 360 is an automated solution which allows dealers to reach their clients on different modes of communication with highly personalized services campaigns and targeted promotional messages. Read post

  • (Video) What Can Car Dealers Learn From Billy Beane?

    The old problem was finding the right baseball player for the right price, on a cash-strapped ball club. For years, baseball scouts had evaluated players using time tested methods, including “gut feeling,” however Beane and his assistants used a method called...Read post

  • 7 Crucial Days Following a Test Drive

    ...7 days... It’s not just a quote from the terrifying film “The Ring”, or as the Japanese know it “Ringu”, which I watched with my face behind a pillow - it’s also the crunch time for car buying decisions.   Edmunds.com recently reported that 79% of shoppers buy a car within 7 days after a test drive. That means that if you weren’t charming enough to sell the car the same day of the test drive (or if your shoppers weren’t ready - which is your excuse, right?), you have 7 days to WOW! them into buying from YOU. Not the dealership down the street, not the creepy guy on Craigslist - YOU.   Hopefully, before this time, you’ve already taken measures to win the heart of your shoppers with best practices like offering live chat, awesome WHY BUY statements on your website, funny commercials, and more. However, if you haven’t, then here are a few things you need to do in the 7 days following a test drive to ensure you are in the forefront of your shoppers’ minds....Read post

  • Vendors: Don’t Be So Darn Annoying!

    As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their practices. I reached out to Bobbie Herron, Digital Sales and Marketing Manager for the Garber Automotive Group. Heron was recently named to Automotive News’ “Retail 40 under 40” list and she was kind enough to share a few things with me that vendors do to irritate her, causing them to potentially lose her business. Heron responded with what irritates her, along with some best practice tips on how vendors can better approach dealers as follows: “I’m a very progressive person and willing to try new solutions if I feel that they will benefit the stores in my group. One of the things that irritates me is when a vendor asks me to participate in a beta test of their produ...Read post

  • Who Has the Best Idea of the Year? #DSES

    #DSES is fast approaching and we're on the hunt for the most original and creative ideas that are driving results in dealerships across the country and Canada. The spirit of the Best Idea Contest is to recognize and award the most innovative dealership strategies of 2014. Read post