Community

Share your automotive expertise

2 Write a Blog Post

Ford Announces OpenXC Platform

By Eric Miltsch on Jan 9, 2013

 


Ford is making revolutionary strides for the industry with the announcement that its OpenXC platform is publicly opening its software development kit (SDK) to encourage developers to build new hardware and software for the platform.

The goal of this new platform, built on the Arduino and Android platforms, is to allow complete access to the data being created within the vehicle. Developers can now build software programs to access, read and complete new actions that will ultimately lead to improved driving experiences. This is where it gets fun and interesting for the driver. The key element here is being able to take this data and turn it into readable information and then pass this information along to create a mountain of benefits. Everyone wins with revolutionary progress like this: 

  • Cheaper, less expensive solutions for the manufacturers (Equating to higher margin for the OEM's) 
  • Higher quality vehicles due to baked in value
  • Improved safety features - sensors reading more info and talking to each other more frequently
  • Leverage location-based data for improved sensor performance

The potential impact for the industry is incredible: technology improvements, value perceptions and eventually even the sales process as salespeople and dealerships will need to be well informed about these advances. Keep your eyes on this development as this open trend takes footing in the industry as news of GM's own open platform is announced this week at the Consumer Electronics Show (CES) in Las Vegas.

 

 

Comments

Wow! That's a huge step forward for OEMs and for the industry. With this kind of thinking being implemented, I believe we'll see some very cool innovative jumps forward in areas that haven't really gotten a ton of attention previously. Nice job, Ford. This will be really interesting to watch over the next year.

Jan 9, 2013

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Seven Mistakes Employees Make That Could Cost You Millions

    Recently an auto dealership experienced an all-too-common security breach. An employee in the accounting department received an email from someone who he thought was the dealer asking him to initiate a $30,000 transfer from the dealership's bank account to another bank account. The accounting employee complied with the request and it was discovered later that the email was a scam. Unfortunately, there was no way to retrieve the funds. This dealership has a state-of-the-art firewall and security software, but today's increasingly sophisticated hackers are finding ways to get through even the toughest defenses. The most common method for gaining access to a dealership's network and data is to trick or 'scam' employees. That's why it's so important to have a corporate security policy in place and to train your employees, so they don't make these mistakes: 1) Not verifying email addresses. Any time an employee receives a request to transfer money, check the sender's email address and be...Read post

  • If I Surround Myself with Champions, I Can't Help but Win

    I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum dies and all of a sudden nobody is making an effort anymore. Sound familiar?   How many times has your dealership implemented a new technology, lead source, or any new initiative just to find that they don’t get used, or seem to fail? Sometimes we find ourselves scratching our heads in wonder. Perhaps it’s not the technology, but rather our team members aren’t following a process or using it improperly. It’s very easy to dismiss a new technology or process as ineffective simply because employees tell you it’s not working. In my experience, most of the time it’s not the technology or the newly launched process that’s the problem. The problem is usuall...Read post

  • Which marketing tactic gives the best ROI?

    People want to buy cars from people that they know and trust, and to achieve that one of the most important things is brand recognition. Not just recognition of the manufacturer but of you, the dealership. Without a strong brand all of your other marketing channels are weakened. Read post

  • Vast® Closes $14 Million Investment from Capital One Growth Ventures

    Austin, TX - February 09, 2016 -Vast, the data-as-a-service platform for autos and real estate, today announced a $14 million investment from Capital One Growth Ventures. Vast connects buyers and sellers of cars and homes through data-driven discovery experiences. CarStory.com, Vast’s consumer marketplace, utilizes the Vast data platform to understand consumer intent and match each shopper with the right vehicle. The investment by Capital One Growth Ventures will enable Vast to grow its CarStory® product footprint while bringing its big data platform to other industries such as real estate. As part of the investment, Jaidev Shergill, Managing Partner of Capital One Growth Ventures will join the Vast board of directors. “What Vast is delivering to consumers with its CarStory product is very intriguing to us at Capital One,” said Shergill. “Consumers expect more information at their fingertips and for that data to be personalized and customized. Big data technologies enable thi...Read post

  • Two Skills To Keep With You Throughout Your Automotive Career

    The strong appointment builds a solid rapport with the consumer before they even come in. You know their name, they know yours (sometimes even have written it down), you have already validated that the vehicle they are calling in about is an excellent selection, you know about their trade-in, you have given them a couple of options on your availability to come into the dealership, and have given them directions to your store.Read post

  • How Having a Good Used Cars Selection Can Help Boost Your New Car Sales

    Some dealerships have found a good way to attract new car buyers to the dealership is to make sure they have a good selection of used cars that draw buyers to the lot which then gives their salespeople an opportunity to sell them a new car. It's a fact. Low prices will bring customers into your dealership. Often when people drive by a dealership and see good used cars at affordable prices they’ll stop in and look around just because they see cars they think are within their budget. Once they're in the dealership, it’s common for many of them to take the short walk from the used car area to the new cars section. That gives your salespeople a golden opportunity to make more new car sales. Another way a good used car selection helps new car sales is by giving buyers a chance to compare good used cars to great new cars. For the average car buyer, the choice is clear. New cars just look, smell, have better features, and drive better than used cars. Once a person is serious about buying a car, if you can show them how they can get a great new car for just a little more than a good used car, many of them will buy the new car. The key is to give them a clear comparison they can see and respond to. Read post

  • Auto Dealers Spend Too Much on Multiple Marketing Companies AutoLoop Finds

    A majority of auto dealers are spending their marketing budgets inefficiently, according to AutoLoop, LLC. The leading provider of auto industry marketing and customer relationship management solutions found that dealers are spending too much money due to overlap in vendor services. “Using multiple marketing vendors, all with overlapping services and all communicating with your customers, is not a good strategy,” said John Bottone, Vice President of National Sales, AutoLoop. “More importantly, it leads to a frustrated customer base hit with a barrage of redundant and mixed messages.” “Trying to manage and integrate multiple marketing vendors also creates very inefficient dealership operations,” Bottone continued. “Many dealers I know are working with 2, 3, or even 4 (or more) vendors. Each one represents a software product that is communicating in some way with the dealer’s customers, sending multiple, uncoordinated messages. This type of overlap can cost thousands of dollars each month and inevitably results in contradictive messaging.” Read post

  • Auto Industry Viral Marketing Innovator Vboost Quickly Expands into New Offices

    Vboost Inc., (www.vboost.com), a viral marketing company focused on the auto industry, today announced that the company has grown so fast it has expanded into new offices in Santa Ana, CA. The expansion follows the addition of several new features to its highly successful marketing program auto dealers use to produce share rates from 60 percent to as high as 130 percent for their innovative “Customercials.” Vboost now has automotive dealer clients in 20 states across the U.S. and Canada. Vboost’s core product is a quick and easy process to capture photos at the time of vehicle delivery and immediately send these “branded” photos onto customers to share with family and friends. The captured photos are stitched into a slideshow set to music. These are called “Customercials”. Now the customer becomes the dealer advocate by posting and sharing the video/photo packages via Twitter, Facebook, Instagram, YouTube and other social platforms, as well as emailing and texting them to their friends and family. Vboost then monitors and quantifies results from each viral marketing campaign and reports back to their dealers. The Vboost Viral Marketing Platform delivers and tracks thousands of viral messages monthly – all designed to create referral business for its dealers. Vboost dealers enjoy high share rates because the content is unique and relevant to their customers. These results go beyond simple page views -- they reflect customers that are actually clicking and watching the dealeRead post