BREAKING: Facebook Announces Graph Search
Mark Zuckerberg just announced a huge new feature: Graph Search. This is where things start to get interesting.
This is going to add a whole new layer of search opportunities to the social component of the data Facebook has been collecting form us over the years.
There are now three pillars to Facebook: the Newsfeed, Timeline and now Graph Search. This is being positioned as a huge win for users, for marketers and their partners.
Location and places now have more utility as users can search for frinds who have visited specific location - access to your friends reviews and feedback will now be easier than ever before. Imagine the implication for car dealers as users search for instant feedback on user experiences. this may also become more important as Google still struggles with their local review issues.
There also doesn't seem to be any privacy convern over this as this is simply making easier to access information users have already made public before. This is simply a new way of allowing users to answer specific questions - it also lets you use likes as a query and lets you search photos.
Ultimately, this looks to be an excellent search engine simply being applied to all of the rich, structured data within Facebook.
Comments
Will be interesting to see if people use it like Google. The key will be people doing Facebook check-ins which I haven't seen happen near as much as Four Square.
January 15th
Here's the link for the waiting list. http://www.facebook.com/about/graphsearch
January 15th
Way of Life (Lifestyle) Marketing is coming to a dealer near you - more than ever - or so I believe with these new revelations. This will be a very good opportunity for car dealers to step outside the box and to start thinking much more vertical in their marketing efforts on Facebook, atleast for those willing to try. This could be the time to discover more success with Facebook now that what we this vast pool of data, if it's dived into correctly. So now if you intend on selling SUV's (Sport Utility Vehicles) in your market for example, you may want to use the Graph search to locate Ski Buffs, mountain bikers, bird watchers, outdoor enthusiasts, and so forth. The Graph Search should give car dealers a good reason to get creative and stand out among their competitors. If done right, your typical dealer website could look much different in a few years. Who wouldn't want to check out the #1 Mountain Biker friendly dealer in the Valley if you are an adventurist? More appealing to me than the #1 volume SUV dealer in the Valley - eh?
January 16th
Chris - great examples. Graph Search will help provide so much more context around the content (and data) that is basically floating around within Facebook.
All of this data is going to finally be put to use, this is certainly paving the road for a true predictive model of advertising and marketing.
January 16th
I am curious to see if they are going to allow "sponsored" content to show up in these graph searches .....
January 25th
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