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Pro Tool: Get More Data From Your Twitter Account With Twitonomy

By Eric Miltsch on Jan 18, 2013

 

 

Pro Tool: Get More Data From Your Twitter Account With Twitonomy

I love twitter and I love data. Combine the two and I'm a happy camper. 

Here's a new twitter tool that you can use to analyze your personal or your dealership's accounts: Twitonomy.
 
Twitonomy provides the standard content tools for following the public stream, mentions, messages, lists and others. The real value lies within the data Twitonomy can provide. 
 
Having access to this info can help determine when to tweet, help connect with users better, which type of content seems to be working and many other performance improvement opportunities.
 
Why is this important? Social signals are becoming more important as an element of your search strategy - knowing the mechanics behind your account(s) will help optimize your sharing activity and improve your contributions.
 
Here's a quick rundown of the data provided: 
  • Tweet history
  • Users most retweeted
  • Users most replied to
  • Users most mentioned
  • Hashtags most used
  • Tweets most retweeted
  • Activity times (days & hours of the week) 
  • Platforms most tweeted from
Click image for full size
Twitter Data tool
 
Plus, you can export your data to Excel. Discover who isn't following you back, remove multiple users at once and it even provides click tracking for the links used within your messages. 
 
What other twitter tools do you use to help improve your sharing activity?  
 
Try Twitonomy for free.

Comments

Eric, great post. Do you have an example of how a dealership used the data to be more effective?

Jan 18, 2013

Awesome tool Eric and thanks for sharing. I think I will be engulfed in more data now.

Jan 18, 2013

Russel,

Thanks - good question. As a dealer, I would be looking at the frequency of the posts and how they're being received - specifically, how many retweets am I getting. Knowing this will is a great indicator of how strong your content is and how much attention its getting.

Next, I would be looking at who I was interacting with the most. There could be trends here, and opportunities as well - such as noticing that your activity is just with other brands or with actual people (this could tell me that the time & content shared is unproductive or worthwhile)

I would also pay close attention to the hashtags being used - if any at all. Are you using effective hashtags and are they tags that include mention of your brand. (For my personal account, my #1 hasthag mention is #DSES & my #2 hashtag is #DSNews - Which tells me I need to use our new #DSNews hashtag even more, from my account)

Lastly, I would always end with the new data that is available within Google analytics - the conversion contribution metric is huge and shouldn't be ignored.

Jan 18, 2013

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