Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Pro Tool: Get More Data From Your Twitter Account With Twitonomy

By Eric Miltsch on Jan 18, 2013

 

 

Pro Tool: Get More Data From Your Twitter Account With Twitonomy

I love twitter and I love data. Combine the two and I'm a happy camper. 

Here's a new twitter tool that you can use to analyze your personal or your dealership's accounts: Twitonomy.
 
Twitonomy provides the standard content tools for following the public stream, mentions, messages, lists and others. The real value lies within the data Twitonomy can provide. 
 
Having access to this info can help determine when to tweet, help connect with users better, which type of content seems to be working and many other performance improvement opportunities.
 
Why is this important? Social signals are becoming more important as an element of your search strategy - knowing the mechanics behind your account(s) will help optimize your sharing activity and improve your contributions.
 
Here's a quick rundown of the data provided: 
  • Tweet history
  • Users most retweeted
  • Users most replied to
  • Users most mentioned
  • Hashtags most used
  • Tweets most retweeted
  • Activity times (days & hours of the week) 
  • Platforms most tweeted from
Click image for full size
Twitter Data tool
 
Plus, you can export your data to Excel. Discover who isn't following you back, remove multiple users at once and it even provides click tracking for the links used within your messages. 
 
What other twitter tools do you use to help improve your sharing activity?  
 
Try Twitonomy for free.

Comments

Eric, great post. Do you have an example of how a dealership used the data to be more effective?

Jan 18, 2013

Awesome tool Eric and thanks for sharing. I think I will be engulfed in more data now.

Jan 18, 2013

Russel,

Thanks - good question. As a dealer, I would be looking at the frequency of the posts and how they're being received - specifically, how many retweets am I getting. Knowing this will is a great indicator of how strong your content is and how much attention its getting.

Next, I would be looking at who I was interacting with the most. There could be trends here, and opportunities as well - such as noticing that your activity is just with other brands or with actual people (this could tell me that the time & content shared is unproductive or worthwhile)

I would also pay close attention to the hashtags being used - if any at all. Are you using effective hashtags and are they tags that include mention of your brand. (For my personal account, my #1 hasthag mention is #DSES & my #2 hashtag is #DSNews - Which tells me I need to use our new #DSNews hashtag even more, from my account)

Lastly, I would always end with the new data that is available within Google analytics - the conversion contribution metric is huge and shouldn't be ignored.

Jan 18, 2013

Comments 1 - 3 of 3

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • CallSource Automotive Brings Industry-Leading Call Tracking and Management System to Australia

    Company to help Australian dealers improve call-to-conversion ratios with U.S.-patented system that generates an average of $320K+ in additional annual earnings for US dealers; Hyundai Australia first to roll out system to dealer network   San Francisco, Calif. - January 23, 2015 - CallSource, the U.S. leader in call tracking, management and training, announced today at the 2015 National Automobile Dealer Association Convention in San Francisco that it has launched its patented system in Australia. This will give Australian auto dealers access to the same tools US dealerships are using to significantly improve their call-to-conversion rates. Partnering with Australia’s Dealer Solutions, CallSource’s initial rollout is with Hyundai Australia’s dealer network. Dealers and OEMs spend billions of dollars generating leads – a vast majority of which come in as phone calls. CallSource data shows that a mishandled call results in the customer defecting to another brand more than 50...Read post

  • Why 'Irrelevant' Content on a Dealer's Website is Relevant

    Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?" We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors. I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon the most modern algorithms for Google, Bing, and Facebook (amongst others), robust and potentially popular content influences the visibility of standard lead-generating pages, inventory, and landing pages....Read post

  • DMEautomotive’s Driver Connect Collects Two More Top Honors: AWA Award and 2015 Digital Edge 25 Award

      DMEautomotive’s groundbreaking mobile app for dealerships wins Automotive Website Award for second year in a row, and is an honoree in the prestigious Digital Edge 25 Awards   San Francisco, Calif. – January 23, 2015 – DMEautomotive (DMEa) today announced that its groundbreaking dealer-branded mobile app, Driver Connect, has received two of the most prestigious honors in the automotive and technology industries: an Automotive Website Award (Automotive Mobile Apps category) and a Digital Edge 25 Award.  This is the second year in a row that Driver Connect has received an AWA and its first as an Honoree in the prestigious Digital Edge 25 Awards, which recognize enterprises that have leveraged digital technologies to transform their business.   Driver Connect was presented with the AWA at the National Automobile Dealers Association (NADA) Conference in San Francisco on Thursday, January 22nd.  The Automotive Website Awards are presented each year by PCG Consulting to re...Read post

  • 3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

    SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.   Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the most effective.   Let's explore the three reasons why your business should be serious about the content it's producing if your goal is to improve search rankings.   Great Content Attracts Links   Links make the web go round. They tell search engines how your site relates to other sites, what your site is about, and lets them know which pages on your site are the most important.   By creating great content, you'll naturally attract li...Read post

  • Why “Transparency” is Just Like Hard-Core Porn

    Writing a decision in a 1964 Supreme Court pornography case, Justice Potter Stewart wrote that some things are hard to put into words, hard to accurately define – and this is especially true of abstract ideas. So Stewart wrote one of the most famous phrases in court history “…I know it when I see it”. It’s interesting to note, that Stewart went on to say that the film question was not hard-core pornography. I think it is often easier to define what an abstract idea is not, than what it is.Read post

  • CallSource CallTrack® Presented with DrivingSales Dealer Satisfaction Award

    CallSource receives a “Top Rated” Award for Dealer Satisfaction in Call Management Category   San Francisco, CA – January 23, 2015 – CallSource’s CallTrack® is the recipient of a “Top Rated” Call Management award in the sixth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today in conjunction with the 2015 National Automobile Dealers Association (NADA) Convention & Expo.   “We are very honored to be acknowledged by dealers as a top-rated call management provider and thrilled to receive this prestigious award for the fifth year in a row,” said Andrew Price, President of CallSource Automotive. “And the biggest reward is the benefit we are delivering to dealers by improving their call-to-conversion ratios and helping them recoup revenue from mishandled calls.”   CallTrack® is the leading call tracking service for automotive retailers. CallTrack captures every caller’s phone number, identifies the advertising source and ...Read post

  • Make a Resolution to Provide Vehicle Education

    At OneCommand, we pride ourselves on developing new, creative ways for our clients to reach out, connect, and attract business. Several years ago, we developed a great way for our clients to accomplish this - providing vehicle education. Now I know what you’re thinking, “How will educating consumers about their vehicle bring more business to my store?” Check out these great tips to make a resolution to provide vehicle education. Be Relevant When providing vehicle education tips, be sure the content is relevant to your customers. Think about applicable services needed for a given season or time of year and be sure the information is pertinent to their specific model of vehicle. The more relevant you make your communication to the recipient, the more likely you’ll get your desired response. Include DIY Now this tip may seem like a complete oxymoron. The truth is, some services that need to be done on a vehicle a consumer can do without ever bringing it to a shop. However, an ev...Read post

  • Creating an All-Inclusive Dealership Experience

    Customer experience doesn't limit you to being compared to other dealerships; it compares you to every experience a customer has. You aren't just competing with the dealer down the road; you are competing with the coffee shop, grocery store, doctor’s office, and all-inclusive resort. Every industry is stepping up their customer experience game, and we especially in the automotive industry must do the same. Imagine if you could buy a vehicle while vacationing at an all-inclusive resort. What would that experience be like? Imagine that scenario, and then compare it to the process in your store; does it stand up? Read post