Are You Aware How Graph Search Will Impact Your Dealership?

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2 Write a Blog PostFiled in: Marketing

Remember five years ago when it was rare to have a dedicated employee who managed the website? As the environment changed the internal roles also shif...Read post
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There's an old adage about people who are rude to their waiter or waitress are simply not nice people. Have you ever experienced that? I have and ...Read post
I've been waiting for about a year for Google Now to find its way to the iTunes store. Android users have had the pleasure of experiencing th...Read post
Remember how slow the industry was to embrace the internet as a sales tool way back when? I do, I got into this business around the time the “fad” hit the noodles of dealers across the country. I found as a trainer for an automotive training company, there was a 33/33/33 factor when I would talk to dealers and management about it. 33% said the Internet was not a force to reckon with but a fad 33% said that they were “watching” to see how things developed but remained in park 33% started trying to figuring out how to engage but not really more than a little “figuring” Then there was that 1% - they were actively moving into this new territory, making mistakes, figuring it out along the way with bumps, bruises and some pain. If someone was to do a survey of all dealerships that were around then and are still around today- I bet they would find that the 1% are the current industry leaders boasting the highest sales, largest grosses, l...Read post
Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all. Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The click stats that we’ve studied using three different inventory types show that even the most active dealer Facebook pages are seeing next to zero traffic, clicks, or leads from this form of inventory posting. The reason is obvious – people don’t visit your Facebook page unless they get there through search, a link from your website, or an ad on Facebook. In these three scenarios, they’re either not interested in seeing you inventory (if they were, they’d just go to your website) of, in the case of referrals from your website itself, they’ve already seen it. Now they want to see you and your...Read post
Yesterday's announcement about Pinterest's new product pages and feature enhancements has me all excited about this platform. This is clearly a sign of a new direction in web design, eCommerce models and especially mobile content creation and consumption. Bottom line, I love Pinterest and you should too. Read post
Penguin 2.0 has been rumored to be on the brink of release for a while now. Well it’s finally confirmed here by none other than Matt Cutts himself. We all know that it’s only a matter of time before all of the fear mongers start posting jargon-filled posts meant to scare you into paying for protection. Well I thought I’d attempt to beat them to the punch. Here’s what you need to know: Original content is more important than ever. A big part of the original penguin and what’s being revised in 2.0 is how links are being built. Great content builds natural links. Period. If you are building links in any other way you are at risk of this and future spam updates. I know content can seem cumbersome but it’s not as bad as you think… Get signed up with webmaster tools! A great and much less ‘scary’ update will be the enhanced messaging through webmaster tools. If your site gets hacked, hit by this update or if any significant e...Read post
The Truth About Your Data almost always begins with contracts. I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales people make a visit and explain the service delivered by the contract. To sell you on the value. And the dealer applies his or her trust of the vendor, weighs the value of the vendor's service, and when he or she buys then makes that decision believing the description matches the service. The problem can come for the dealer when, in the contract, as I put it, "The Large Print Giveth and The Fine Print Taketh Away". And that can happen with your data, where it goes, and to what purposes it is put. For example, your vehicle inventory can be syndicated to whatever additional partner websites you allowed in your contracts with any vendor handling your inventory information--and you often don't kno...Read post
by Kaitlyn Bender, Reputation Management Specialist By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most important features that will affect your dealership's third party business listing.Read post
Pinterest is making some radical changes with regards to how their products are displayed and all of the information consumers need about them as well. They have clearly proven their image based grid layout is a huge favorite with consumers - page views, time spent on site, sharing and conversions leave everyone elese in the dust. Read post
Understanding tomorrow's car buyers and their behaviors is becoming increasingly easier by simply diving into their activities and habits. Smartphone adoption is at an incredible penetration level currently with 25% of teens saying they access the Internet mostly from their phones This penetration will continue to grow. Read post
Comments
Social media is now acting like blood for the businesses. Small businesses especially are heavily benefited. Not sure what exactly a graph search can do to the businesses, but surely it will give business some more flexibility.
January 21st
Eric, I hope that dealerships will start to embrace social media and realize the tremendous reach that it has. It's been my experience that most dealerships don't take social media seriously and even go so far as to block facebook, twitter and youtube on the company network so that their employees won't be wasting their time on company computers. Graph search is word of mouth advertising on steroids...it's time old school sales tactics go the way of the dinosaur. Thanks for sharing.
January 21st
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