Foursquare just made a move that signals how important local discovery is to retailers - while also making a statement about how mobility work flow tools can help improve your customer's buying experiences. The Foursquare for Business app
was released yesterday and it's something that every dealership venue manager needs to download immediately and start using.
One reason I've always like Foursquare as a tool for dealerships is it's ability to act as a tracking tool for showroom foot traffic. As customers check-in on Foursquare, you can scrub this activity against your CRM to see if they're already in your system and try to make a deeper connection - especially if your showroom process has gaps in it's ability to connect with everyone that walks through your doors.
The Foursquare for Business app makes it easier for venue managers to connect with customers by letting you:
- Post photo updates
- Push updates to Facebook and Twitter
- Manage specials to help drive traffic
- View analytics activity such as recent check-ins and who liked your venue
- Connect with your most recent and most loyal customers
- Manage multiple rooftops
Not managing your venues? Haven't taken ownership yet? Get started today, it's very simple - just three easy steps:
- Register. If not signed up already, do so here: http://Join.4sq.com/emiltsch
- Claim your venue: Once logged in to Foursquare, search for your dealership by name and select "claim your venue." Add your dealer's name, keywords, address, URL, categories and tags. Be sure to add a complete description. TIP: Individuals have profiles; businesses have venues. Don't make an individual profile for your dealership.
- Create your specials: Make a special for your venue. These specials can be Mayor specials, a visitor's 1st check-in or after multiple check-ins, a free oil change on your 1st check-in for example.
- Monitor your venue: Foursquare.com provides a nice set of free analytics tools to track your visitor's check-ins: day and time, demographics, frequency, etc. and now, you can also use the Foursquare for Business app to access simple data such as recent check-ins and who liked your venue.
Foursquare is making a big push for it's user base to use the platform as a local discovery tool and also bring more attention to the ratings and reviews function available within a venue. This should be added to your social/local review focus because of how easy it is for customers to find your local listings across multiple platforms, whether it's Google+ Local Pages, Facebook Nearby, Yelp or Foursquare.
This is another sign of the times: Mobile efficiency tools, location specific promotions management and an increased desired to connect venues with mobile messages.
Are you preparing you dealership for maximum exposure with regards to local discovery?
Below are examples of the activity from the DrivingSales Executive Summit venue - notice the recent activity that can be seen and how that may apply your dealership. >>