Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Google Glass Will Disrupt Car Shopping

By Eric Miltsch on Feb 20, 2013

We're on the verge of experiencing something truly remarkable when Google finally releases it's Project Glass product. (Within 18-24 months) Wearable computers are surely to become the next big thing as this is the first viable product that can bring together what Google has been building over the last several years. With their Android operating system at the core, Project Glass integrates Google hangouts, chat and Google Maps - among other things!

Now, imagine how this concept of wearable computers will change the way consumers shop for vehicles with greater ease than with mobile devices, share their driving experiences (sharing test drives with others) and especially comparing vehicle prices and features. 

Check out this incredible video showing exactly what Google Glass is capable of. I want my pair now! 

Comments

I'm right there with you Eric, sign me up early. Can't wait for always-on HUD. Would like to pair with a video recording app that captures rolling-last-10-minutes-of-video, so if I witness something cool, I quickly save that clip. Never miss a great kids moment, or crazy happening.

Shopping on the lot just got much more interesting, "Show me a Carfax Glass", "Research Reviews Glass", etc.

Feb 20, 2013

Customers still have to travel to a dealership BEFORE they can use their device. And they only travel to a very few dealers AFTER completing their research.

This isn't a game changer at all. It's like a QR code on steroids... maybe... at best.

Feb 20, 2013

I mean... what kind of GLASSHOLE would wear these to a car dealership?

Feb 20, 2013

Me, Eric:)

Feb 20, 2013

Stop at Dick's Sporting goods, see a cool car, find out what it is, how much they cost, and a dealer locally (with directions) that has it. May notice a promoted flag for local dealer with time-based offer.

When the bluetooth phone earpieces first came out, many thought they looked goofy too, now commonplace.

Feb 20, 2013

It's interesting to think about how this sort of technology influences how we interact with one another. With bluetooth earbuds, the guy behind you in line for coffee sometimes seems to be talking to you - or having a conversation with himself. With smartphone addicts, pulling out your phone in mid conversation with someone else or not paying attention to your surroundings is commonplace. With Google Glasses, the change will be even bigger - people will have the opportunity to always be connected and there may not be a visual cue to anyone nearby that they are paying attention to their glasses or their surroundings - or whether they're recording the conversation they're having with you. There are a lot of great things to be said about this technology, but it also has the potential to make many interactions less personal and frankly, creepier.

Feb 20, 2013

I presented the original Google Glass concept video ~1 year ago to our GM's and posed that same question - what would a car shopper's experience be like if they visited our dealership wearing a pair of these glasses. They walk in, check out a car, Google several sites for more info on a specific model, and while talking to your sales rep, they are researching price quotes from other dealers. They send a picture of the car to their spouse to see what they think. While they are waiting for the numbers to be presented, they are reading reviews about your dealership. After they buy the car, they post pictures online of their new car, and leave a video testimonial while leaving. Sound far-fetched? I don't think so...

Feb 20, 2013

I'm sure body shops around the country can't wait for these to come out. #justsayin

Feb 20, 2013

Very cool! I'm not sure though too many sales people would want to be video taped while "feature benefiting" a vehicle or while in the negotiations process. I see this as more of a negative to the auto biz than a positive. perhaps beneficial to buyers while shopping after hours or on days the dealer may be closed.

Feb 20, 2013

"Google scan this bar code and see if I'm paying the right price"
"Google show me what the best price would be on this vehicle"
"Google, is there another dealership close by?"

Feb 20, 2013

Comments 1 - 10 of 23

You must be logged in to comment

Login Create an account

Add your comments:

   

Eric Miltsch's Recent Posts

Related Posts

  • Stock Photos vs Actual Photos on VDPs

    Many dealership websites opt for the clean, professional look of stock photos.  While this practice might work well for promotional materials, automotive dealers should try to use actual photos on VDPs (Vehicle Description Pages) whenever possible. Inventory often needs to make it onto a dealership site before there is time for photos to be taken.  In this case, many will choose a stock photo or a "coming soon"-type image rather than no photo at all.  While this might be an acceptable temporary solution, a dealership should always attempt to get actual photos of their merchandise on their website for all VDPs. The single biggest "selling" factor on the VDP is the initial photo that loads on the page.  If this photo is a stock photo rather than an actual photo, the customer will only have a generic idea of what the vehicle may look like, rather than how it actually looks in terms of color, condition and features.  When photos of the actual vehicle load, it significantly builds tr...Read post

  • Why are dealers not completing their staff pages with photos?

    This is just a short rant, but I see this all the time.  If you go to a dealer's website, and look at the "Meet our Staff" page you might see something like this:  A single name and phone number, and possibly an email address, with a big black silhouette where a photo should be.  Sometimes there will be just a single person as a contact, sometimes you can see multiple black silhouettes filling the page.  How have you not gotten around to adding a photos yet?  My guess is that some dealers do not think that is important.  I think this sets the stage for how you view digital marketing.  One of the ground rules to succeed in digital marketing, is to treat digital customers the same as "real world" customers.  Don't give them less service, don't wait to respond to them, or treat them as any less important than customers who stop into your dealership.  Having photos on your website is part of this as well. It is hard enough to establish a personal connection with someone by email...Read post

  • Do Press Releases Still Have SEO Value?

    The quick answer to the question is not so much anymore. These days press releases are branding, validation, and credibility tools for companies, not SEO tools.  Quite simply it means PR firms are shifting the focus of how they utilize press releases for their clients.   Companies have been utilizing press releases for over 100 years.  Initially a press release was a way to get information to the news media.  They were rarely seen by the public and were not created to be an advertisement. The point was to get the media’s attention about a story or news worthy event gets them to write about it. To accomplish this, organizations had to write a release that had real news value.   The Internet, along with media channels, blogs and social networks, has changed the press release landscape.  Company branding, pushing content, infographics and press releases became a tool in the SEO arsenal. This shift led to a glut of releases that were no longer “real news,” but promotional c...Read post

  • Recipe for Success: Mixing Technology with your BDC

    We live in exciting, crazy times--and these times have drastically changed the way we sell and service cars. I was in High School in the early 90’s, still using a typewriter, and taking notes with pen and paper. Cell phones were just becoming more common, and the first text was sent in 1992.  Today there will be 36 billion texts sent worldwide. In just a little over 20 years, this technology has literally exploded and dramatically shifted the way we communicate. Things have changed. And the automotive industry has been greatly affected by these changes. According to an article in Strategy&, just a decade ago electronics and technology accounted for less than 20% of total costs spent in the industry. Today, it is at least 35% or higher, and 90% of all new features deal with technology--more specifically telematics. It is easy to assume much of what we do will be digitized, automated, and technologically enhanced. There are new tools created every day which help with many of o...Read post

  • Increase Sales through Conquesting Consumers Motivated by Open Recalls

    Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the NHTSA website, searching to see whether their vehicles are affected. In fact, according to an article in Automotive News, daily website traffic increased by 62 times -- to an incredible 598,000 searches, up from 9,662 per day. Consumers want answers and, once they get them, they’ll be looking to dealers to help them.   Be prepared for a large surge in recall-related questions and ensure that you have answers for your customers. Due to the incredible volume and the reported shortage of parts, there is not much dealers can do to expedite parts orders to handle these issues. But, most consumers will want their vehicles fixed as soon as possible, perha...Read post

  • Need a Raise? It’s Sitting Right In Front of You!

    Do you know anyone who would not say that they would like to make more money? I know I don’t! This does not surprise me, as I believe that money is a motivator for us all. Those who don’t admit it are lying about it. Depending on which source you trust, the average automotive salesperson in the U.S. makes anywhere between $38k and $61k per year - Glassdoor.com quotes an average of $47,852. We all know folks at the lower end of that spectrum, and many of us may know (or are ourselves) the superstar who makes far more than the upper end. But, for the most part, I think most would agree with me that car salespeople’s wages generally do not reflect how many hours they work. There is plenty of chatter on automotive blog sites and social media pages about pay plans, commission structure, doing away with commission altogether, scheduling flexibility, bonus and spiff compensation, blah, blah, blah. Listen, it all comes down to this: You are trading with your employer; your time for their money! Read post

  • Navigating SEO: How to Avoid Site Quality Issues with Google

      Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve their SEO and offers insight into how it will benefit business.   Everyone involved on the marketing side of business is aware of Google's power. What most are not aware of, however, is that the search engine is constantly evolving.   This evolution includes updates that affect businesses around the world based on its vision of website quality. Staying on top of these updates is crucial to SEO, as what works today might not work tomorrow, and your ability to properly adapt can make a big difference in rankings.   If you've ever wondered how you can avoid site quality issues with Google, here are the absolute basics that will put your mind at ease and put you on the right path toward improving your site.     Get Up to Speed on Algorithm Updates (and Keep Up!)   It's more than likely you've heard about Google's vari...Read post

  • Dealership Site Speed

    While most dealerships have a website, and some are mobile-enabled, many have not been optimized to provide the fastest delivery of content.  Whether it's a slow loading picture or a bad piece of flash animation, site speed is still an issue for a lot of automotive dealer websites. Even a small delay in site speed with regards to load times will dramatically decrease customer satisfaction, page views and conversions.  Most people expect a site to load in just a couple of seconds, and many will abandon a site if it takes too long to load.  Businesses like Amazon and Walmart have taken steps to remedy slow site speed and have noticed lifts in conversions. Some quick ways to improve site speed include reducing the number of elements on a page, using CSS instead of images when possible, combining several stylesheets into a single file, and reducing the amount of scripts running.  Similarly, cleaning up extra spaces, line breaks and indentation in the code can shave some load time.  ...Read post