I've always been a big fan of the micro-blogging platform Tumblr. I'm an even bigger fan as a result of their recent activity within this segment of the social landscape and how younger, mobile users continue to flock to this platform. Their biggest rival, Posterous, my favorite micro-blogging platform, was purchased by Twitter last year. They recently annouced April 1st will be their last day of operations. This opens a nice window opportunity for Tumblr as I supsect many Posterous users will need to find an alternative platform for their content.
First, what the heck is Tumblr? Tumblr is very simple to use, customizable micro-blogging platform - here's 11 key facts all about Tumblr:
- 170+ million monhtly visitors
- 60+ million monhtly mobile visitors
- 1.4 billion+ monhtly mobile impresions
- 95 million blogs
- 44 billion blog posts
- Founded in 1997
- One of the Top 15 websites visited in the US
- Slightly more female users vs. male
- Largest demo group: 18-24; next is: 25-34
- Most users are college educated, no kids, making 50k/yr.
- 20% of their traffic is mobile
So, what's the play here for a dealership? Here's several ways I would leverage Tumblr for a dealership:
- Showcase customer reveiws and testamonials
- Personal blogs for dealership salespeople
- Image sharing - creative uses, not simply pushing your inventory via RSS feeds
- Unique social content such a dealership stories, community activities and relationship building. I used it to generate hundreds of interviews with customers & followers that helped our dealership build a massive internet presence
- Car videos for a specific segment of your inventory - everage the demographic info above
Dealers often ask me what's the best place to start a blog, Tumblr has always been a nice option, but I'm going to make sure I mention it much more considering the simplicity and continued success of this platform.
Does your dealership use Tumblr? If so, please share your links!