Everyone Loves Tumblr and So Should Your Dealership
I've always been a big fan of the micro-blogging platform Tumblr. I'm an even bigger fan as a result of their recent activity within this segment of the social landscape and how younger, mobile users continue to flock to this platform. Their biggest rival, Posterous, my favorite micro-blogging platform, was purchased by Twitter last year. They recently annouced April 1st will be their last day of operations. This opens a nice window opportunity for Tumblr as I supsect many Posterous users will need to find an alternative platform for their content.
First, what the heck is Tumblr? Tumblr is very simple to use, customizable micro-blogging platform - here's 11 key facts all about Tumblr:
- 170+ million monhtly visitors
- 60+ million monhtly mobile visitors
- 1.4 billion+ monhtly mobile impresions
- 95 million blogs
- 44 billion blog posts
- Founded in 1997
- One of the Top 15 websites visited in the US
- Slightly more female users vs. male
- Largest demo group: 18-24; next is: 25-34
- Most users are college educated, no kids, making 50k/yr.
- 20% of their traffic is mobile
So, what's the play here for a dealership? Here's several ways I would leverage Tumblr for a dealership:
- Showcase customer reveiws and testamonials
- Personal blogs for dealership salespeople
- Image sharing - creative uses, not simply pushing your inventory via RSS feeds
- Unique social content such a dealership stories, community activities and relationship building. I used it to generate hundreds of interviews with customers & followers that helped our dealership build a massive internet presence
- Car videos for a specific segment of your inventory - everage the demographic info above
Dealers often ask me what's the best place to start a blog, Tumblr has always been a nice option, but I'm going to make sure I mention it much more considering the simplicity and continued success of this platform.
Does your dealership use Tumblr? If so, please share your links!
Comments
Great advice Eric. I am also going to miss Posterous. It was a very easy to use and mobile friendly site to post to. Readers who want to move their content from Posterous to Tumblr should checkout http://justmigrate.com/ Moving your current content from Posterous to Tumble doesn't get any easier than this. Just enter the name of your Posterous blog, enter an email address to be alerted when the migration is complete, authorize Just Migrate to feed to your Tumblr and you are all set. I tried it this morning and it works great. The first 100 posts from Posterous to Tumblr are migrated for free. If you have more posts than that, there are paid options listed on the website that you can choose from. I hope you and other readers find this info helpful.
February 22nd
Thx Bill - nice find with the migrate tool. I need to do this as well.
I assume Posterous is going to offer the ability to download all the posts & images?
February 22nd
Thanks for this post Eric. I use Tumblr on a personal level, and am a bit addicted!! I have not used it at all for our store, but like the ideas that you shared. I will be looking at this option for sure.
February 22nd
Yes, they will. Posterous has enable a "backup" button at the top of the dashboard. It allows you to download all of your files into a .zip file to upload to other sites later. I was planning on moving everything to Tumblr anyway, so the migrate tool came in pretty handy.
February 22nd
Very cool Jake - please share your link(s) when your store is up and running!
Curious to know, how do you use tumblr when you're consuming content? Do you find yourself using it more on your phone/tablet?
Glad to hear Bill, thanks for the info! (I need to move personal site now)
February 22nd
I've been a big tumblr fan for a wile now. I've always come back to it after wandering off a little bit to play in Wordpress or blogger. Tumblr has always been there for me. In addition to being an easy to share, easy to use and easy to manage platform. It allows me the ability to build landing pages for promotions that I link my email campaigns to. That way no matter what device someone is using to open an email on. It links to a relevant mobile / web optimized page without getting hung up in an auto-redirect.
February 23rd
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