So what's the car buying landscape look like this year? Lab42 did a (small) survey of 500 adult shoppers this month to get a snap-shot of their activities, behaviors and sentiments.
Of particular interest is where the opportunities still remain for dealerships to improve - the category showing the buyer's top frustrations:
- Dealing with salespeople - make sure your sales people are trainined, know the product and can provide your customers with amazing experiences.
- Spending time on the process - How can you speed things up?
- Finding the right car - Do you have a locate program? Is your merchandise easy to find online?
- Understanding the financing - Perfect opportunity for transparency and content marketing; what can you do to help your customers truly understand what you're telling them?
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