Want to grow your Twitter followers? Of course you do, but what really works?
Let's take a look at the data behind what really works. The top three items:
- Network overlap - Linking your account with multiple platforms. I've been a staunch opponent of this in the past, but as more facebook users add twitter accounts, they're understanding the behvior and activity much more.
- User tweets RT ratio - If you can get a relatively high amount of retweets, your exposure will increase. (This activity has a better chance of being seen on the Discover tab)
- Informational content - An obvious one, but still a difficult task for many. Entertaining, educational and informative has always been my rule.
And the bottom three items that users find to be turn-offs?
- Broadcasting - If you're a one-way broadcast channel, you're tunring people off.
- Being negative - Boooooo. Don't be a Debbie downer. Stay positive.
- Excessive hashtag usage - Just stop. Random words with hashtags at the end of your tweet are unecessary and confusing to many newer users.
TIP: Be aware that pushing yout Twitter updates to Facebook may result in the content shared not being seen as much as direct posts. Cross posting can reduce your exposure by as much as 8-10x less visibility.