I'm already regretting posting this before it's even written. It will likely go down as one of my late night rants that shouldn't have been posted, but hey, I've already started. Can't stop now. There's a trend in the industry that has been disturbing me for a few months now. I've been hard at work on a new social media service that combines the experience we've had doing advanced social media marketing outside of the automotive industry with the core of our business in digital marketing for car dealers. What I've learned during this exploration has been disheartening. It seems that the vast majority, both vendors and dealers, are missing the point when it comes to a social media presence. There is still a focus on getting fans regardless of why they clicked "like". There's still a trend towards posting humorous irrelevant pictures rather than taking the amazing base of content available in our industry and in the local area and mak...Read post

As the auto industry gets progressively more competitive, automotive dealerships and dealer groups have to find smarter and more creative ways to grow market share and sell more cars, and a website live chat software option is one of the best ways to achieve this. Read post

I remember working internet leads around the turn of the millenium. It was funny because at the time, there were many at the dealership who didn't even have an email address. My, how times have changed. There was a statement by the general manager that struck me and ended up sticking with me to this day. He was lecturing his brand new internet department, something that none of his competitors had. His internet department was... me. He told me, "Do whatever you can to get them in but don't treat them like real people unless they call or come by. They aren't real until they have a voice." Today, most dealers (and everyone on Driving Sales, I would hope) know that this is far from reality. Today, people are using the internet to do more than ever before. They're shopping your inventory while on test drives at a competitor. They're doing research from the toilet. It's a digital age. We all know that. What we often forget, particularly on social medi...Read post

There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry. They’ll say that there simply isn’t a good return on investment, that they aren’t worth messing with because it’s just too hard to find a benefit from them. This is true until you look at one major factor: time. Twitter and Pinterest require very little time to maintain and keep vibrant. Before we get into the ways that dealers can streamline their efforts to make them more suited for a proper ROI, let’s first take a look at the three major aspects of them that make them worthwhile: Time Driven Algorithm – Unlike Facebook and Google+, the Pinterest and Twitter feeds are completely time driven. When you post something, it appears in the feeds of your followers immediately. Over time, they move down. This is a good thing for their purpose because they’re ideal for getting real-time engagement. Communication – At the end of the...Read post

Content speaks for itself. It speaks for a company. It speaks to the people. Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest way for them to understand that you know what you’re doing. It’s not just about having information for visitors to see in order to convince them that you’re an expert. It’s also about having things to post about on social media. Many businesses spend time going through feeds and reading blog posts by industry professionals to find content for their Twitter, Facebook, and Google+ accounts. While pulling from outside sources has its benefits, why would one want to always drive traffic to other sites? Why wouldn’t they take advantage of their...Read post

In 1-2 years, your mobile web presence will be the primary source for lead generation over all other mediums. So why haven't dealerships begun researching their mobile provider the same way they do for the desktop site or CRM?Read post

Car Pursuit announce new mobile web research and development blog to introduce research, technology, and mobile marketing case studies for the automotive retailers.Read post

Social Media: When Tragedy Strikes -George Nenni As the tragic events of the Boston Marathon unfolded before me, it was a sharp reminder of the need for Social Media compassion, tact and etiquette.  People are looking for information; contacts from loved ones, where to find aid, or how to take action to help.  No one wants to see insensitive Facebook posts or Tweets, whether auto-scheduled or manually posted. Brand marketers and individuals alike have been guilty of either conscious or unconscious acts of insensitivity.  The unconscious posts are typically either scheduled earlier in the day, triggered to be spread out over time.  The conscious ones are posted by marketers attempting to take advantage of the event, sometimes complete with event hashtags, to increase visibility of their brand.  The conscious variety usually creates a social outcry towards that brand.  The most recently notorious example of this is Epicurious, a publisher of food and reci...Read post