Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Activity Levels of Businesses in Social Media [Infographic]

By DrivingSales News on Apr 26, 2013

The amount of overall activity from a business within a specific channel can be a leading indicator  of future trends. This infographic shows the activity levels of businesses on social media. 

Pay attention to where business are participating, how many business plan to increase their presence and most notably, the amount of interaction companies have within these platforms. The most successful customer service programs can tie their high satisfactaction levels back to an effective social media/customer service program.

 

Infographic awesomeness credit: Invesp blog

You must be logged in to comment

Login Create an account

Add your comments:

   

DrivingSales News' Recent Posts

Related Posts

  • Be Your Own Life Coach, Continued-Part 2

    What are the ways I sabotage myself? [Getting honest] Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot second…but that is not the path I’ve committed myself to, and it’s not the path to growth or success. I’m all in on becoming the best version of myself and there’s no turning back. So who’s with me?  Let’s get started. Ch-ch-ch-Changes I said it in my session, and I will say it again…there is only one thing every woman who wants to be successful must fully commit herself to, and that is embracing change. Change is really the only constant in life. And change requires focused mental, emotional and spiritual energy…in other words STRESS. I know it’s very 21st century to seek opportunities to de-stress, but without stre...Read post

  • Does Your Service Department Know How to Set Appointments?

    Phone calls are on the rise to both Sales and Service departments– but the average dealer only converts a little over 30% of their inbound Service leads to appointments, leaving up to 70% of those leads for their competitors.   It’s difficult to calculate how much revenue your Fixed Ops department is actually missing out on, but it’s a good bet that one of your nearest competitors is reaping the benefits of your loss.  Effective call handling can increase conversion rates from an average of 30% up to 90%, meaning your dealership’s Fixed Ops department could be generating three times as much business without increasing its marketing spend. We recently fielded a study on how dealers nationwide handle inbound Service calls and were able to pinpoint the most important phone skills that help service departments set appointments. This is the largest study we’re aware of that looked primarily at incoming Service Department calls.  We analyzed data across 2,464 phone calls and ...Read post

  • Understanding Customers

    Many businesses are great at making and/or selling products and services.  Most can succeed at getting their message in front of their target market and getting some clientele.  However, a critical point that is tough to perfect is retaining those customers - especially in today's business climate where much of the reputation and engagement is carried out online.  The key to making a lasting enough impression for return business is understanding customers. Rather than treating customers as simply a source of revenue, today's successful businesses give customers a more rounded-out experience.  The first step generally involves getting shoppers to listen to the sales message.  If a business is good at understanding customers, it should be able to devise a few messages based on the different types of buyers it has and get those messages specifically in front of those that are best to respond. Step two in the process that leads to retention is emotionally connecting with shoppers. Read post

  • "That Guy" is Alive and Well!

    The good news: The stereotypical car salesman (slicked back hair, in-your-face attitude, pinky rings, gold chains, smooth-talking…you know the guy) has been mostly eradicated from the industry. “That guy” is mostly used these days for parody advertisements, memes and SNL skits. Why isn’t he effective anymore? Because consumers say he isn’t. Our methods and processes are driven by how our consumers want to shop and purchase. They have to be!Read post

  • Is The Way to Loyalty Through Your Customer’s Stomach?

    Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that every year for the past four years, Uber holds what it calls an “ice cream social.” On this day, the Uber app opens up a new feature - rather than simply being able to choose which type of Uber you want, on that day you can order up some ice cream. For $25, Uber will send one of its drivers to your house, workplace or wherever you wish and hand deliver five ice cream treats in a goodie bag all from an “Uber Ice Cream” branded vehicle. Needless to say, people went crazy over this on social media. Just search the hashtag #UberIceCream on Twitter and you’ll see what I mean. This annual event has been an excellent way for Uber to engage its customers i...Read post

  • Mobile Marketing Mysteries Solved

    Defining and Attracting Your Mobile Consumer More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing the way consumers are shopping.  Businesses across the globe know that adapting and changing along with consumers is key when it comes to being successful, and everyone knows that today’s market is fast-moving and continually changing.  In order to compete and grab the attention of potential customers, you’ll need to reach them where they are shopping and researching—and the statistics tell us shoppers are increasingly using their mobile devices to help them with both purchases and pre-purchase research. Why Go Mobile? Before we get into the details of how to define your mobile audience, let’s take a quick look at the reasons mobile marketing makes sense for a busy deale...Read post

  • Chevrolet Internet close rates

     Eight years ago we started a business development center at our Hyundai store. That store currently does a great job on internet leads. They are closing the internet leads at 18 percent and the leads from our web site at 21percent. Most of our leads are given to sales people and they are backed up by bdc representatives. Some of the lead sources go directly to the business development center reps. We attribute those good numbers to a change in the dealership that we made several years ago. We decided at that time to sign up with the internet training that driving sales offers. We also implemented a certification process for the sales reps. This process involved ongoing monitoring of the sales reps handling of the internet leads that they received. We used a version of the scorecard that driving sales refers to in order to do this. While this was very time consuming for me to do on twenty sales reps it paid off.  About a year ago we purchased a chevrolet store an hour away from ...Read post

  • Focus point: Customer retention

    There are several critical performance indicators in service however; the most critical one to measure and excel in is customer retention. Customer retention is the source for future growth. If we are able to reduce the amount of customer defections over a defined period of time while we keep our arms open welcoming new, we will continue to have a customer base that grows month after month.  The main focus is to reduce the customer defection after the warranty time period expires. It is no secret within our industry that once a customer reaches the end of the warranty time period they almost simply disappear into thin air. The reality, they were looking to defect long before they vanished. Every service visit, every customer touch point is recorded in a service experience bank deep within our customers minds. Every time a positive customer experience happens there is a deposit in the emotional bank and trust, conversely when there is a negative experience there is a withdrawal. Here ...Read post