The amount of overall activity from a business within a specific channel can be a leading indicator of future trends. This infographic shows the activity levels of businesses on social media.
Pay attention to where business are participating, how many business plan to increase their presence and most notably, the amount of interaction companies have within these platforms. The most successful customer service programs can tie their high satisfactaction levels back to an effective social media/customer service program.
Infographic awesomeness credit: Invesp blog