Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Activity Levels of Businesses in Social Media [Infographic]

By DrivingSales News on Apr 26, 2013

The amount of overall activity from a business within a specific channel can be a leading indicator  of future trends. This infographic shows the activity levels of businesses on social media. 

Pay attention to where business are participating, how many business plan to increase their presence and most notably, the amount of interaction companies have within these platforms. The most successful customer service programs can tie their high satisfactaction levels back to an effective social media/customer service program.

 

Infographic awesomeness credit: Invesp blog

You must be logged in to comment

Login Create an account

Add your comments:

   

DrivingSales News' Recent Posts

Related Posts

  • Dealership Site Speed

    While most dealerships have a website, and some are mobile-enabled, many have not been optimized to provide the fastest delivery of content.  Whether it's a slow loading picture or a bad piece of flash animation, site speed is still an issue for a lot of automotive dealer websites. Even a small delay in site speed with regards to load times will dramatically decrease customer satisfaction, page views and conversions.  Most people expect a site to load in just a couple of seconds, and many will abandon a site if it takes too long to load.  Businesses like Amazon and Walmart have taken steps to remedy slow site speed and have noticed lifts in conversions. Some quick ways to improve site speed include reducing the number of elements on a page, using CSS instead of images when possible, combining several stylesheets into a single file, and reducing the amount of scripts running.  Similarly, cleaning up extra spaces, line breaks and indentation in the code can shave some load time.  ...Read post

  • All in One Base Essentials Pack Plus, Business Edition, Gold.

    Software developer Steve Jives takes you on a tour of his new software that does everything. Introducing: Multi-Office All in One Base Essentials Pack Plus, Business Edition, Gold. See why no business would want this system in this funny look at the B2B software world from Capterra. Read post

  • Dealers Still Not Embracing Data Mining

    According to new data compiled by DealerSocket, dealers are still focused on driving new traffic into their stores from webleads. The issues with webleads: -Cost $20-$50 per lead -No exclusivity -Little info, lucky if you get a phone number -Low gross -Low CSI Benefit of using CRM/Data Mining: -Low cost, dealers already own customer -Use data to find people in equity, lower payment, etc -They know you -Send relevant message to right person, at the right time, for the right reason -Exclusivity and ability to pull customers into the market before they submit a weblead -High Gross -Higher CSI While dealers are seeing the advantage of Data Mining and using tools to do this, data shows that dealers still have yet to embraced it. Marketing spend by dealers is as high as 70% directed to drive new traffic to the store and as little as 5% on repeat customers. Many dealers using Data Mining tool still don't have a great appointment process in place. Average dealers only have 7% appointment...Read post

  • Honor Loyal Customers to Keep Them Coming Back

    Whether you believe it or not, your customers are your dealership’s most valuable asset. Especially the loyal ones who continue to come back regularly for service work and purchase multiple vehicles from your dealership. If you’re under the belief that all customers should be treated equally, then this post may not be for you. In fact, we believe your most loyal customers deserve extra savings and attention to ensure they continue to come back to your dealership for future vehicle needs. Here are three easy to implement ideas to honor your customers. Offer a First Class Experience If you identify loyal customers who are scheduled to visit your Service Department, think about rolling out the red carpet. Start by having one of your Service Advisors greet them with a small gift upon arrival. Then, have refreshments and free goodies ready to satisfy them as they wait for their vehicle’s service work to be performed. Maybe even offer free shuttle services, free car wash and vacuum, o...Read post

  • Pinterest - It’s Not Just for Women

    If you asked a room full of women how many of them were on Pinterest, it wouldn’t be surprising to have most of them raise their hand.  They love the recipes, crafts and clothing ideas.  But there’s so much more to it.  What is Pinterest?  Think of it as an online cork board, where you have pinned photos of your favorite things.  When you are online doing research and you find something you like, you can pin it to a board and keep track of it.  A board is a way of organizing the things you’ve collected, something like placing it in a file cabinet.  And now all those favorite things are online, in one place.  How’s that for organization! Let’s say you’re planning a wedding.  You can create a “My Fabulous Day” board on Pinterest and pin your ideas that you find online.  You can also find inspiration from others on Pinterest and pin those ideas on your own boards as well.  Everything is organized and ready for planning. Pinterest launched in 2010 and has over...Read post

  • CRM Decisions and Disasters - Part 3

    Now that we’ve covered the problems with CRMs, possible solutions, what to look for in a new one and how to prepare your team, this part will cover getting ready for your launch and making sure it’s properly structured. Let’s get started! A properly structured launch will make, or break the outcome of how effective the tool is used, along with how much damage in dollar loss is incurred during the change. I will continue to trumpet the fact that no loss of down time or money is needed if it’s done right. Money invested in doing this correctly will result in quicker acceptance and use by the staff. Read post

  • New Community Feature – Featured Columns

    ​Our mission at DrivingSales is to bring you the network, education and practical insights to advance your careers and your business’ performance. I am pleased to announce a new program to support this mission – featured columnists from leading research houses and consultancies who will bring insights from all aspects of automotive to the community for discussion, debate and application. Read post

  • Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

    I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts, service, accessories, or towards a future vehicle purchase.  This creates a true “win-win.” It satisfies the customer -- as they feel they have received the value of the discount. And the dealer -- because it ties the customer to the dealership for future purchases, without having to give away any profit up front in the deal.   For example, instead of discounting a vehicle sale as follows: Selling Price $20,000 $40,000 $60,000 Purchase Discount $750 $1,500 $3,000 Adjusted Selling Price $19,250 ...Read post