Over the past 90 years, The Walt Disney Company® has reached an unmatched pinnacle. Very few brands have a more loyal following of consumers with the ability to attract the masses simultaneously. Disney has built a brand name like no other and their methodologies can translate to other facets of business—including the automotive industry. With competition at an all-time high, dealerships need to answer the, "Why Buy From Me?" question now more than ever. How to separate your brand from other dealers selling the same franchise in your area has never been more important.
We are pleased to announce one of our keynotes at this year’s DrivingSales Executive Summit will be a Disney Institute Facilitator, Bruce Kimbrell. Bruce is Site Leader for Disney Institute West Coast Operations and will be discussing:
- How to identify what your dealership's brand promises are and how they should resonate with customers
- The connection between marketing and retention
- Disney's methods on how to train and engage your team to deliver on customer's expectations.
As usual, 2013 DSES will be held at the Bellagio in Las Vegas from Sunday, October 13th through Tuesday, October 15th. Every year DSES has sold out and this year will be no different. See you in Vegas!