We at DrivingSales are pleased to announce the Director of National Marketing at Yelp, Dylan Swift, will keynote this year's DrivingSales Executive Summit (DSES). Dylan's presentation, “Local, Social, Mobile: Leveraging Converging Trends to Drive More Car Shoppers Into your Dealership,” will help dealerships place a greater focus on consumer behavior, sharpen their online reputation strategies and make sure local and mobile are fully integrated into their marketing. The keynote takes place on Sunday, October 13th at the DSES which is held through October 15th at the Bellagio Las Vegas.
“It is no secret that today consumers are making their decisions online, rather than by driving by, or walking in, the showroom door. Ensuring visibility – and the right kind of visibility – online, mobile, locally and wherever consumers are shopping, is mission critical to a business’ survival today. And Yelp, with their huge success as evidence, probably understands this better than anyone else in the market,” said DrivingSales CEO Jared Hamilton. “With a knowledge base of consumer behavior gleaned from 102 million visitors a month, Dylan Swift of Yelp will offer DSES attendees a unique window into the who, what, why and how of consumer ‘wants’ online, as well as reinforcing the importance of online reputation to ensure customer staying power. We are very excited to welcome Dylan to our 2013 powerhouse keynote line-up!”
Swift joined Yelp in December 2009 to lead the company’s marketing efforts to local, regional and national businesses. He began his marketing career at eBay, where he spent six years growing the community via online marketing and business development. Dylan has also worked in marketing at Lending Club and Prosper. He has an MBA from Wharton and a BA in art history from Bowdoin College.