Dealer.com is a leader in digital automotive providing inventory and CRM solutions. Rick Gibbs, CEO of Dealer.com, will join Dealertrack’s leadership team and leading the digital marketing solutions group. It is reported that ex-CEO and Co-Founder Mark Bonfigli will be leaving Dealer.com upon closing of the transaction.
Both companies have been pioneers in the automotive industry, both website and automotive credit accordingly. The purchase of Dealer.com allows Dealertrack to broaden services for lenders dealers and OEMs. Dealertrack feels the cross selling of company products will further strengthen relationships with dealers, lenders and OEMs.
Dealertrack hosted a conference call to discuss this announcement today 2013 at 6:00 p.m. Eastern Time. An excited Mark O’Neill, CEO of Dealertrack, stated the relationship between the two companies has been developing for several years and it felt natural to purchase Dealer.com due to their value in the industry. Mark sees this acquisition as another step towards transforming the automotive retailing industry and making it better for all parties involved.