Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, Internet/BDC

How Will Google+ Change With The Departure Of Vic Gondutra?

By DrivingSales News on Apr 30, 2014

Last week, Google's Vic Gundotra announced his departure from the company after eight years of focus on Google+.  This raises many questions about where this will leave Google+ and what effect this will have on small businesses. 

Some experts are claiming that Google+ will change as a result of Gundotra's departure, moving from a product to a platform and ending the competition with other social networks such as Twitter and Facebook.  Google, however, denied this claim in a statement saying that, "Today's news has no impact on our Google+ strategy - we have an incredibly talented team that will continue to build great user experiences across Google+, Hangouts and Photos."

With the significant growth of the usage of Google+ by small businesses, analysts are discussing whether or not these new changes will alter their relationship to the product moving forward.  Sources claim that Google has been reorganizing the teams of between 1,000 and 1,200 employees that formed the core group of Google+.  Whether or not these changes are related to Gundotra's departure is unclear, as is the future of the product itself.  Apparently there is a new building at Google as well, with these employees also being moved physically.  The Google Hangouts team are said to be moving to the Android team, with speculation that the photos team will follow suit.  With these substantial moves, it appears that Google is shifting a large amount of its talent from Google+ over to Android as a platform. 

These changes fit within the general acceleration of mobile efforts, as well as the move away from Google+.  It is expected that the teams will be building widgets to take advantage of Google+ as a platform as opposed to being its own integral product.  Perhaps these moves are coming as a reaction to the fact that the integration of YouTube and Google+ wasn't received well by the general public, with a massive backlash from both businesses and standard users, as well as concerns from within sections of Google itself. 

Gmail will continue to be integrated with Google+, but it is expected that the requirement to sign-on to Google+ to use various other products will be reduced.  Sources reveal that there were differing opinions between Gundotra and others at Google over the "forced" integration of Google+ into other products such as YouTube and Gmail, and it's possible that this conflict was the impetus for his departure from the company. 

David Besbris is taking the place of Gundotra, although sources reveal that parts of Google+ are actually administered under "the person responsible for Chrome".  It is unclear whether or not this is the head of Chrome and Android, Sundar Pichai, as well as why this change would occur.  Many questions remain, and Google representatives have denied this claim altogether. 

While the full effect of the changes to Google+ aren't clear yet, small businesses are taking note as their focus on this platform may need to shift to accommodate the alteration to its integration with other products.


I was just getting used to G+ when this news came out. It was becoming very apparent I wasn't the only one, as my G+ network was growing rapidly. More importantly there is a significant absence of baby pictures in comparison to my Facebook feed.

May 6, 2014

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:


DrivingSales News' Recent Posts

Related Posts

  • Content Marketing is the New Advertisement

    Content development is likely the most necessary step in keeping a website relevant to search engine algorithms and users.  This need will only increase in years to come.  Companies should focus on having adaptable content marketing strategies to ensure they are available when customers are searching for them. While PPC search engine advertising can certainly do a decent job of getting interested customers to a website, content is what ultimately gets people there without having to pay for each visit.  The more original content appears on a site that benefits people in a way that they find what they are looking for, the more the site should eventually rank for the keywords involved in that content. Thus, determining keywords and creating useful content based around them can ultimately help both customers and company owners alike.  Also, content marketing helps with social media as good, current and relevant content is easier to share and more likely to be passed along. Companies...Read post

  • RECALLS - The good and the bad

    Looking at the recent projected numbers by NADA, it appears that fixed operations is in a position to increase on their 2014 total of service and parts sales of $91.73 billion. In this latest report NADA was projecting a modest increase of four to five percent in the customer mechanical number. However, there was a twenty percent projected increase coming from the warranty side, obviously we can thank the increased volume due to recalls. Recently I was presenting in meeting with a group of high functioning CJD dealers and looking at their composite year to date we found that warranty repair was getting close to thirty five percent of their total labor sales. This number is huge when you take in consideration it has typically been in that twenty to twenty five percent range.   So why do I think this is a bad thing? We all want the added income, right? Warranty/Recall work is providing a substantial increase to all of our income, but is it here to stay. I believe that the litigious ba...Read post

  • Consumers Are Taking Their Complaints to Social Media. Are You Responding?

    In the past, consumers were limited in their options when they had any sort of complaint or service issue with a particular business. Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their complaints. They now turn to review sites and social media in an effort to get businesses to rectify a perceived wrong. Yes, some of these complaints may escalate into a revenge-sort of rant by an unhappy customer. But, oftentimes a consumer is simply at their wits end after attempting to get the problem solved via traditional methods. Consumers are now getting wise to the fact that taking their unhappiness to social media may be the best way to get their problem solved.   A recent article on, described several situations in which consumers tried to get problems solved via traditional methods, to no avail. One story involved a man who purchased a refrigerator which did not work correctly. After more than four service visits ...Read post

  • Google Auto Says Mobile is the Place to Be

    In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the game.   The study breaks the car buying experience down into five moments. Three of them are dominated by consumers using mobile devices to gain information. This information is key to what they buy and where they buy it.   According to Google, the five auto shopping moments every brand must own are:   1.     Which car is best? 2.     Is it right for me? 3.     Can I afford it? 4.     Where should I buy it? 5.     Am I getting a deal?   Once the consumer reaches the, “can I afford it?” moment, they turn to their smartphones. “Search interest for MSRP and list prices is at its highest level ever, growing 25% in the past year, driven in large part by mobile, which accounts for 70% of these searches,” the study stated. Fr...Read post

  • This Week in Social Media

    Keep your customers in mind when you’re posting updates to your social accounts, and you’ll be sure to keep them coming back for more. No one wants a social media feed that’s log-jammed with nothing but sales pitches and offers, so instead, provide quality content that offers information on relevant topics of interest. Check out some tips to get you started when it comes to posting information that keeps your followers interested and looking for your online content...Read post

  • Don’t Creep Out Your Shoppers

    Many consumers don’t know why, but they do know that every time they reach out, their phone blows up with sales calls or they start receiving emails containing information about exactly the products they’ve been looking for—even though they haven’t communicated that information directly to you. Since your dealership may be able to gain insight into the consumer journey without individual shoppers handing the specifics to you, it’s important to approach the situation correctly and delicately in order to bring potential customers to your dealership instead of sending them running in the opposite direction. In order to approach your target consumers in a strategic manner, here are some tips to keep in mind...Read post

  • In this Age of Extreme Political Correctness, Should Businesses Care?

    If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s decision to cancel its yoga class over concerns that cultural issues could offend students. Another recent example involved Starbucks decision to remove Holiday words and symbols from its traditional red cup which quickly went viral with detractors claiming that Starbucks hated Christmas. Target got into a mess recently with a Christmas sweater they sell that has the words “Obsessive Christmas Disorder” on it. People called them insensitive to those with mental health conditions. There are far too many examples of this recent phenomenon of unintentionally causing offense infiltrating and dominating social media conversations.   It’s a given that you can’t make everyone...Read post

  • Recall Masters Launches New Website: A One-Stop Source of Automotive Recall News, Data, Training and Communications

    Recall Masters, Inc., a leading provider of automotive recall news, data, training and communications, today announced the launch of a brand new website for the automotive industry. The company recently expanded its solution to multiple automotive businesses, including automakers, factory authorized dealers, pre-owned car dealers, fleet operators, rental car agencies, auto auctions, marketing agencies and other potential vendor partners. The website has been redesigned and expanded for more efficient navigation and to better explain all of the company’s solutions and product offerings. The site has also been built to fill a void as far as information and resources concerning automotive recalls. It is designed as a one-stop source of automotive recall news, information, marketing, training and other resources. Automotive businesses can visit the site to leverage the industry’s most comprehensive source or recall owner information for most every major auto make, get updated on all the latest news, and even request a free open recall report, tailored for their market area. Other educational resources include a recall communication sample, recall estimate by distance, recall summary report, Recall Masters Academy best practices curriculum, and company’s may request a free trial of the software services including API access and Inventory VIN Check. Read post