Community

Share your automotive expertise

2 Write a Blog Post

Now involved in Auto Insurance: Wal-Mart

Tire and Lube. Cell Phones. Fast Food. Next up, Auto Insurance. These are among the things that Wal-Mart offers outside of their realm of being the largest public corporation, retailer, and employer in the world.

Wal-Mart’s venture into auto insurance realm, is for the moment, only online. They're working in conjunction with autoinsurance.com. A quick “Googling” of this subject bought me the following information: Autoinsurance.com lists “now available at Wal-Mart” at the bottom of their homepage. It’s listed, not linked.  WalMart.com doesn’t list their new insurance venture on the home page. One must go into the “Auto and Home Improvement,” then to “Auto Services” Then find auto insurance under the “Special Offers,” header. Make no mistake about it: the auto insurance link is on the Wal-Mart.com site, however, it’s not promoted on the home page. 

One can already get a haircut, get their taxes done close to tax season, snag a happy meal and have your snow tires put on at Wal-Mart, before we’re even talking about the retail shopping experience. Now that the big boys from Arkansas have ventured into both the oil/lube/tire and auto insurance business, is it likely that  Wal-Mart will one day enter the retail automotive fray? Perhaps in a partnership? What do you think? 

Comments

Hmmm interesting! Great point. You know, as consumer buying behaviour continues to change it would not surprise me if Wally Mart was selling cars!

May 4, 2014

I agree Grant! Perhaps someday we will be able to swing by Wal-Mart for some eggs, bread and a light SUV.

May 5, 2014

I'd hedge my bets Costco will be first to selling cars (Ford's) in their stores. Imagine seeing vehicle stacked up on those orange shelves?

May 6, 2014

Comments 1 - 3 of 3

You must be logged in to comment

Login Create an account

Add your comments:

   

DrivingSales News' Recent Posts

Related Posts

  • 7 Reasons You Should Still Be Sending Direct Mail

    Digital marketers everywhere have argued for years that direct mail is dead. In the auto industry specifically, dealers have been pushed towards digital medias like email, web, and social marketing. Although these digital channels are low-cost with instant response, it’s important to continue to supplement your digital marketing with direct mail. To prove direct mail is alive and kicking, Advertising Age’s recent study reported direct mail spend will reach $48.3 billion in 2015. Even in the auto industry, NADA reported direct mail made up 10.7% of a dealership’s total advertising spend in 2014. As you can see, direct mail is not dead and it isn’t going anywhere any time soon. If you’ve abandoned direct mail in your marketing mix or need some help convincing yourself to get back in the direct mail game, here are seven reasons you should still be sending direct mail. Get Noticed in the Mailbox More and more businesses are opting for digital methods of marketing simply based o...Read post

  • Call Me, Big Data

    What do people know about digital marketing? Are you a unique visitor? What does SEM stand for? Have you ever had data leakage? Tealium takes these questions and more to the streets -- and beaches -- of San Diego. Hear what people have to say in this fun video that exposes how digital marketing.     ...Read post

  • Google: Go Mobile-Friendly or Go Away, Automotive Website Providers

    We have had the blessing of only "blacklisting" a couple of website providers since we started doing SEO for dealers in 2013. Now, there's a chance we'll need to blacklist some more thanks to Google finalizing its "mobile-friendly" algorithm update. More and more traffic going to dealership websites is on mobile devices because more people use their phones and tablets as their primary (often only) method of going online. The mobile-friendly update only affects those searching on mobile devices (for now) so some dealers have challenges and they don't even know it based upon no loss in rankings on desktop searches. They'll see it in their traffic numbers. In essence, the update is designed to push websites lower in mobile searches if they do not play well with mobile devices. There are a handful of things that can cause this such as small fonts, small buttons, Flash components, or basically anything that is not conducive to delivering a great mobile experience. It's page by page, m...Read post

  • App Technology Can Drive Revenue Growth and Improve CSI

    In today's market place, there is no excuse for being behind the technology curve. After all, that's where your dealership's customers are. Read post

  • Vendor Partnerships and the Importance of Making Ego Begone

    The word "begone" is such a funny word. It has a powerful meaning but is so rarely used outside of board games and exocisms. We're going to use it today, mostly because it fits in nicely with the topic of discussion. As fate would have it, one of our team members was picked for jury duty. While he is fulfilling his civil responsibility as a citizen of this wonderful country, I'm filling in for him on the social side. It's good to roll your sleeves up and get to work sometimes (which is why I believe even general managers should take ups every now and then) just to get a feel for what's happening in the trenches. Facebook is all about momentum, which is why I normally do not like our posts to run over others. Conversely, I don't like other people's posts to run over ours. Collaboration is an important key to a strong social media strategy that takes some thigns from the dealership and some content that we create, so we like to time everything out to maximize things. Today, I had a ...Read post

  • Phone Interview Questions: 6 Tips for Running the Show at Your Dealership

    Want to hear something crazy? 103 years ago the Titanic sank. Want to hear something even crazier and completely irrelevant to the first question? Most people do not know how to conduct a proper interview, yet alone a phone interview. Meeting someone face-to-face allows for natural interaction and initial conversation. On the other hand, meeting someone over the phone calls for a bit of effort from the caller (in this case, the hiring manager) to get the conversation going. Therefore, it’s essential to have a guideline or some format to follow when writing up phone interview questions; otherwise the interview is bound to fall apart and lose its purpose. 6 Tips for Phone Interview Questions 1.) MAKE A SCRIPT—Following the same script for every interview helps avoid bias and inconsistency. You want to make sure every candidate has the same opportunity to a fair interview process; this means asking everyone the same basic questions. Plus, this helps you stay on track and keep the interview flowing within your respective time limit. 2.) INTRODUCTION—This means more than just a simple, “Hey, how’s it going?” Introduce yourself, your background and your company first. Then give your candidates an overview of how the interview will flow so they know what to expect. Make sure they understand your interview process. This will help ensure a smooth transition to the next stage of the process, like a face-to-face interview or polite rejection. 3.) CAREER PLAN—Ask the candidates aRead post

  • Spring into Revenue with Sports Marketing

    With warmer weather in the air, many athletes, old and young, are starting their spring sports. From the professional level to little league, athletes, their families, and sports enthusiasts everywhere are excited about the upcoming sports season. For this reason, now is the perfect time to utilize sports marketing to build brand awareness, drive traffic, and spring into revenue. Here are two ideas to help you get started. Leverage Sports Theme Spring sports are gearing up, from soccer to softball, baseball to lacrosse, golf to tennis, track and field to swimming, and many more. Depending on your specific area of the country, you may be able to utilize excitement from local professional teams or little league teams. This time of year presents the perfect opportunity to leverage sports themed marketing, like Home Run Savings, Go for the Goal Deals, or even Hole-in-One Incentives to promote your dealership. Whatever sport you decide to highlight in this month’s marketing, you can leve...Read post

  • Your Director of Marketing Has Gone Rogue

    The Director of Marketing going rogue can be a blessing or a curse. Here's how to identify which it is for your dealership.Read post