Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Facebook Releases New Business Manager Tool To Streamline Workflow

By DrivingSales News on May 6, 2014

Facebook has officially released its new Business Manager tool after testing the product with select companies over the past month.  Intended to streamline workflow for both large and small advertisers, the new tool provides businesses with a single dashboard where they can manage all of their accounts, pages, permissions and more.  Business Manager will roll out to everyone over the next few weeks.

The Business Manager tool is especially useful for small business owners who handle their own advertising and therefore require as streamlined of an approach as possible.  The dashboard shows all of the pages, ad accounts and apps that are linked to the user's brand.  The interface also allows them to view which external partners have access to their pages as well as providing them with a tool to set both the external permissions and the permissions of their in-house employees.

For those working for an advertising agency, the dashboard will display all of the pages, ad accounts and apps that their client has set them to be able to access.  They will also see the other people on their team who have the same level of access.  The Business Manager tool will help all businesses by providing them with a focused and efficient tool.  Facebook explained this intention in their recent announcement by saying that, "Business Manager is built to help advertisers work better and faster.  With one click, admins can add new people to ad accounts and Pages, greatly reducing the time it takes to set up and manage marketing efforts.  For employees and external partners, Business Manager makes it easy to find the things they're working on."

Another helpful aspect of this new tool is removing the former need to "friend" someone in order to give them access to manage a page.  A page administrator can simply use someone's email address to assign them permissions to manage a page or ad account.  Additionally, coworkers in Business Manager won't see each other's personal profile pictures or personal posts. 

There are 10 different roles that you can assign to your team members within Business Manager depending on the level of access that they require.  The available roles range from a business admin who manages all aspects of the business settings, including adding and removing new users as well as modifying or deleting the account, to a page analyst who can view insights but cannot post on the page. 

Small business owners will reap great benefits from the new Business Manager tool, allowing them to manage all of their pages and ad accounts seamlessly in one place, thereby providing them with a streamlined approach for their Facebook advertising initiatives.

Comments

I'm most interested with the Facebook Advertising Bootcamp. I'd happily go, but none are near lil ole' Canada.

Anyone going to one of these sessions:

"The Facebook Fit tour kicks off in New York City on June 3. The full schedule is below, and interested SMBs can sign up here.

New York – June 3

Miami – June 19

Chicago – July 10

Austin – July 24

Menlo Park – August 5"

May 6th

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

DrivingSales News' Recent Posts

Related Posts

  • Find Used Car Prices using Edmunds TMV Calculator

    If You are thinking of buying a car, but you don’t want to have to babble with the salesperson. Sure you have a fair idea of the type of car you want, size, shape, color. You may not be sure about one thing though. There is this one burning question that lingers at the forefront of your mind, “how much will I have to pay?” You can relax and put your anxiety to rest because Edmunds True Market Value is here to help when you go through moments of doubt like these. Whether you are the buyer or the seller, exchange of ownership of a car is all about a mutually respectful partnership. For the buyer, it is common to find yourself in a position where the seller retorts “how much are you offering for this lovely car today?” Without an idea of Edmunds used car prices you may end up plucking a price out of thin air. You’d have to be a Vegas gambler to even land close to what the dealer has in mind. If you land too high the dealer will smile and informally crown you his “buyer of t...Read post

  • How important is a title?

    My dealership firmly believes in a culture of *teamwork* - and by not having a title - I can be the utility player on the team.Read post

  • Get Your Customers Properly Engaged with Your Dealership

    I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with potential customers. On the other hand, it's even more important to be engaged with your past and present customers. The people who just bought a car from you, the people in your service waiting lounge, even the people who bought a vehicle from you a couple of years ago - these are the people that could really use some engagement with you immediately. It gets frustrating to see so many dealers focused on driving new business and conquest business while pretty much taking their eyes off of the low hanging fruit in their database. It's as if the industry has given up on loyalty. It's true that loyalty numbers are lower than ever before. Between the internet allowing further re...Read post

  • Fall into Customer Loyalty with End of Summer

    With Labor Day here and the official start of fall coming up quickly, now is the time to leverage an end of summer campaign to drive revenue and traffic plus gain additional customer loyalty for your dealership. But, what is an impactful end of summer campaign to help you do just that? Before fall officially sets in, try one of these revenue generating campaign ideas. Host an End of Summer Blast Invite customers, prospects, and members of your community to an event at your dealership. Be sure to have appealing activities to attract an audience such as live music, food and beverages, games, giveaways, etc. You can partner with other local business to keep costs down. Make sure to send an announcement to all customers to let them know you’re hosting one last blast before the cooler weather sets in. Beach Ball Blowout Chances are you’re looking to get rid of those 2014 vehicles on your lot to make room for your 2015 lineup. You could host a blowout event at your dealership to offer ...Read post

  • Use Your Talent & Develop Your Skill

    Use Your Talent & Develop Your SkillRead post

  • Autotrader vs. Cars.com

    Currently we use both AutoTrader and Cars.com. We have used them both for quite some time. The measurement that we use for them is cost per vehicle detail page. We feel that it is a good measurement for them. In our opinion it is their responsibility to get the customer to our vehicle detail page. We feel that our marketing takes over at that point. (Good pictures, right car, right place, etc.) They are currently below .50 cents per vehicle detail page. We try to keep them under .60 cents per vehicle detail page. My question for the community is this. Do I need both? Based on our reporting both companies are performing well. AutoTrader seems to perform slightly better. They are also a lot easier to work with then cars.com. I just do not know if I would get the same customers with just one of them.      ...Read post

  • Top Reasons Why You Should Buy "Likes"

    There's lots of excitement over buying "likes". But should you? Read this and then you decide.Read post

  • How CPS can help justify your traffic from sites like Autotrader and Cars.com

    CPS stands for Cars Per Shopper and its a number that we have been tracking weekly looking at the amount of shoppers on Autotrader divided by the amount of total..Read post