Share your automotive expertise

2 Write a Blog Post

VIDEO: Alan Mulally - Big Shoes to Fill

In July of this year, Mark Fields will succeed Alan Mulally as CEO of the Ford Motor Company. This is big news not only because Ford is such a large and prolific organization, but also because Mulally leaves behind him a legacy, that of hard work and success.

Born in 1945 in Oakland, CA, Mulally was raised in Lawrence, Kansas. He stayed home for school and ended up at the University of Kansas, where he received both his bachelor’s and master’s degrees in Aeronautical and Astronautical Engineering. He would later further that education at MIT.

His transition out of college and into business was immediate as he joined airline manufacturing giant Boeing, in 1969. His efforts helped him craft major aircraft cockpits and helped propel him to VP of Engineering and SVP of Airplane development. After management experience at Boeing, Mulally became the CEO of Ford in 2006. Mullaly took the reins of a prestigious company that was losing money in the tens of billions. He sought to and succeeding in reversing that trend by going against the grain. Ford leveraged their assets, all 23.6 billon of them, in doing their own borrowing in an effort to save the company themselves, while refusing to take the same U.S Government bailout accepted by General Motors and Chrysler. Not to be outdone again, amidst criticism for his means of transport, Mulally decided to sell all but one of the Ford corporate jets.

Mullaly also made selling decisions to help stabilize Ford’s financial position. He decided to sell off Jaguar, Land Rover, Aston Martin and Volvo. Mulally also reportedly negotiated with United Auto Workers, and in the process, lowered the cost of labor from $76 to $55 dollars per hour.

Mulally, A self-described family man, credits a lot of the energy that he used to powerfully manage Ford to having a United and Supportive Family. Mark Fields has big shoes to fill as he takes over for a man that helped steer Ford out of near destruction and towards immense profitability. 


Dave, thanks- that was a great recap of an awesome leader in our industry.

May 10th

I appreciate that, Mark! Thank you!

May 10th

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:


DrivingSales News' Recent Posts

Related Posts

  • Fast Track Your Dealership with Document Management Software

    As one of the most highly regulated industries in the country, automotive dealers and service companies are burdened with an overwhelming amount of paperwork - from managing customer deal jackets, vendor files, inventory and parts delivery, to safely and accurately handling employee records, accounting files and service orders - not to mention stringent audit and inspection requirements, FTC Privacy Rules and ISO compliance. But there is a better way to efficiently and securely store all the necessary paperwork while maintaining regulatory compliance: Document Management Solutions. Document Management Solutions are sweeping the auto industry for good reason. Systems have progressed from simple scanning and archiving to business process automation. And that’s changing the way the automotive industry works – reducing the reliance on paper systems and delivering ROI with cost savings, greater efficiency, and improved customer service. Read post

  • Fall into Customer Loyalty with Holiday Mail

    Believe it or not, it is time to start planning your holiday marketing strategy. Now I know what you’re thinking, “I have plenty of time.” You are probably right when it comes to your digital marketing efforts, but what about your end of the year direct mail? The hustle and bustle of the holiday season will soon be upon us and you don’t want to miss your window to deliver meaningful marketing to your customers. Don’t wait another day; get started today. Everyone loves receiving holiday cards, right? If you’re like me, you probably display them on your fireplace mantle, hang them from your office door, or maybe you have one of those holiday card holders. When you receive a holiday card, you feel happy, mostly because someone took the time to send it. Are you reciprocating that same feeling to your customers? Demonstrate your appreciation for your customers’ business, strengthen your customers’ affinity for your dealership, and create top-of-mind awareness, with holiday ...Read post

  • Buying From the Couch

    Who would have thought that people could buy a car without ever stepping foot in a dealership or making a phone call to a salesperson? I can almost hear you saying, “This guy has lost his mind!” Times are changing. Auto consumers can do everything required to buy a car without ever leaving the house - or couch for that matter. If a house can be financed from a bank in Maine with an electronic signature of a buyer who lives in Texas, then why not a car? Because, WE “CAR GUYS” WONT LET THEM! Read post

  • Florian Zettelmeyer to Keynote DSES - Learn Why It’s Essential For Dealers To Know the Data Analytics Of Their Dealership

    Professor Florian Zettelmeyer - Director, Program on Data Analytics at Kellogg School of Management, Northwestern University will explain why it’s essential for smart executives to learn and know the data analytics of their dealership at the 2014 DrivingSales Executive Summit.Read post

  • DrivingSales Founder, Jared Hamilton, To Share Exclusive Research In DSES 2014 Keynote

    Seating just got even more limited at the DrivingSales Executive Summit 2014 and here's why: Founder & CEO, Jared Hamilton, will present: Prepare your Dealership for the Next Chapter in Automotive Retailing: Competing on Customer Experience. This keynote is a preview of findings from DrivingSales proprietary research on customer experience (CX) and car buying.Read post

  • Let's Remember Who It's About: Not You!

    Have you ever listened to a profressional salesperson? No, no, really. Have you ever listened to a proferssional salesperson? Those skilled in the trade are fantastic about doing one thing extremely well: allowing the customer to understand that it's about them, what's in it for them and how important they are. Those with truly exceptional skill allow people to talk themselves into buying. So why in the heck have trainers and consultants been ruining it for customers walking into dealerships by knocking some of the following word tracks and customer approaches into salespeople's heads: "I will do whatever it takes to earn your business" "I've received your information, I've checked that the car is still here, I've spoken with my manager about the price and I only need to know right now if you have a trade in" "I need to know what it will take to get you down here right now" "I will answer all of your quesitons and I hope to meet you soon"... In visiting and mystery shopping dea...Read post

  • Fall into Customer Loyalty with World Gratitude Day

    In today’s consumer driven world, the most important aspect of your business is customer retention. Sure, you also want to work to acquire new customers, but your main focus should always be retaining the customers you already have and making sure they come back to you for future service and vehicle needs. Study after study shows that obtaining new customers will cost your dealership more money than ensuring satisfaction and building loyalty with current customers. How will you ensure your customers feel appreciated and know you value their business? Check out these three ways to fall into customer loyalty by leveraging the spirit of World Gratitude Day. Send Thank You Notes Ok, ok… this idea is probably a little cliché, but it works. Nothing shows your thankfulness like a thank you note. This type of marketing shows you took time out of your day to just say thank you. It comes across as heartfelt appreciation to the recipient. Think about having your sales team hand write person...Read post

  • 30+ Video Ideas You Can Record in your Dealership Right Now

    Content is king, and there is nothing more regal than video content. Problem is, great video content takes time and resources. After all, we are not ad agencies; we are dealers and sometimes it is difficult to see past the month's sales target. So, to make creating great video content a little easier I put together a list of ideas for video content that you can use today. So grab your phones and your cameras and get going! Read post