Community

Share your automotive expertise

2 Write a Blog Post

VIDEO: Alan Mulally - Big Shoes to Fill

By DSNews on May 7, 2014

In July of this year, Mark Fields will succeed Alan Mulally as CEO of the Ford Motor Company. This is big news not only because Ford is such a large and prolific organization, but also because Mulally leaves behind him a legacy, that of hard work and success.

Born in 1945 in Oakland, CA, Mulally was raised in Lawrence, Kansas. He stayed home for school and ended up at the University of Kansas, where he received both his bachelor’s and master’s degrees in Aeronautical and Astronautical Engineering. He would later further that education at MIT.

His transition out of college and into business was immediate as he joined airline manufacturing giant Boeing, in 1969. His efforts helped him craft major aircraft cockpits and helped propel him to VP of Engineering and SVP of Airplane development. After management experience at Boeing, Mulally became the CEO of Ford in 2006. Mullaly took the reins of a prestigious company that was losing money in the tens of billions. He sought to and succeeding in reversing that trend by going against the grain. Ford leveraged their assets, all 23.6 billon of them, in doing their own borrowing in an effort to save the company themselves, while refusing to take the same U.S Government bailout accepted by General Motors and Chrysler. Not to be outdone again, amidst criticism for his means of transport, Mulally decided to sell all but one of the Ford corporate jets.

Mullaly also made selling decisions to help stabilize Ford’s financial position. He decided to sell off Jaguar, Land Rover, Aston Martin and Volvo. Mulally also reportedly negotiated with United Auto Workers, and in the process, lowered the cost of labor from $76 to $55 dollars per hour.

Mulally, A self-described family man, credits a lot of the energy that he used to powerfully manage Ford to having a United and Supportive Family. Mark Fields has big shoes to fill as he takes over for a man that helped steer Ford out of near destruction and towards immense profitability. 

Comments

Dave, thanks- that was a great recap of an awesome leader in our industry.

May 10th

I appreciate that, Mark! Thank you!

May 10th

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

DSNews' Recent Posts

Related Posts

  • (Video) Auto Loans: The Next Subprime Crisis?

    The subprime housing crisis of the late 2000s caused havoc for the world economy. Are low lending standards by U.S. auto dealers in conjunction with banks leading the country towards what could be another...Read post

  • 6 Ways to Not Suck on Facebook

    You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?Read post

  • Auto/Mate Honored with Platinum Award in Auto Dealer Monthly's Dealers' Choice Awards

    ALBANY, N.Y. – July 28th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com), a premier dealership management system (DMS) provider, has received a "Platinum" award in the 2014 Auto Dealer Monthly Dealers' Choice Awards. This year marks the first time that Auto/Mate was honored with a top ranking in the magazine's annual award program that recognizes the industry's best product and service providers as selected by hundreds of dealers and dealership personnel.   "To receive this recognition is a real honor because the votes for Auto/Mate came from our customers, and this Platinum award lets me know that we are successful in our primary goal which is to be the top dealership management system provider in customer satisfaction," said Mike Esposito, President and CEO of Auto/Mate.   In May, voters weighed in to recognize their favorite partners in 27 categories. Providers were scored on the product or service itself, customer support and service, value, and whether the...Read post

  • Who You Don't Target is as Important as Who You Do Target with Advertising

    The automotive industry has always been one that focuses on volume. Even those who do not consider themselves to be "volume dealers" still perform better when they are increasing the total number of units sold and service customers hitting the racks. We've grown accustomed to the concept of "bigger is better". In today's competitive automotive advertising and marketing arena, the dealers who are finding the most success are doing so by being smart with their targeting data. The free-for-all days of the past that used bulk-strategies have been replaced by hyper-targeting, improved data, and the type of business intelligence that can only come through careful examination rather than hitting it with a sledge hammer. Today, dealers need to be selective. You customers are selective. You need to be as well. What I'm talking about specifically is the trend of blasting out marketing and advertising messages where size matters more than targeting. This is a mistake. You can actually do mor...Read post

  • FordDirect Certifies Interactive 360

    Drive360®CRM from Interactive 360 is now a certified CRM system for Ford and Lincoln Dealers. PRLog - Jul. 24, 2014 - Interactive 360 announces that they have completed the FordDirect certification process for their Drive360® CRM and have become an approved CRM vendor for Ford and Lincoln dealerships. Due to the integration of Drive360® CRM (http://interactive360.com/packages/drive360-crm) with FordDirect, Ford and Lincoln dealers currently utilizing the CRM system now receive FordDirect referrals directly into their CRM. Interactive 360 (http://www.interactive360.com)has become one of the fastest growing marketing and technology companies in the industry today. Due to the vision of CEO, Rick McLey, Interactive 360 has brought the car business an evolved CRM system that combines robust performance with ease of use and the opportunity to manage customer relationships on the go – right from a mobile device. Using the Drive360® CRM mobile app, a salesperson can easily ente...Read post

  • Spark Additional Revenue with Reputation Management

    It’s no secret that auto buyers are turning to online resources before making an in-store purchase. Today’s buyers are more informed and ready to purchase when they walk into their dealership of choice. This is because these internet-savvy shoppers are researching their favorite model, including options and availability, examining local dealerships to see who carries the model of their choice, and visiting review and social sites to gather other consumers’ opinions to solidify their decisions. Once this extensive research is complete, then buyers go to the dealership to test drive the vehicle. Sound about right? With these types of buying patterns, it is more important than ever for your dealership to make a good first impression. But, how do you make a good first impression on the internet? Believe it or not, there are plenty of ways to accomplish this, but today we’re going to focus on upholding a positive online brand image through reputation management of online reviews. ...Read post

  • 19 Tips & Tricks to Prepare for #DSES2014

    The DrivingSales Executive Summit 2014 is less than 80 days away, and Vegas can be an overwhelming experience if you aren’t prepared. After attending for the past several years, I wanted to share the best tips and tricks I have accumulated. Whether this is your first DSES or you are a Vogelheim Veteran, hopefully you can use this advice and benefit from my experiences.Read post

  • User Experience Guru and Online Marketing Pioneer, Bryan Eisenberg, is Keynoting #DSES This Year!

    Dealers, managers and marketers will discover how to reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes to deliver quick and tangible results to boost your bottom line. Read post