Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing

Foursquare Splits Its Functionality Into Two Distinct Apps

By DSNews on May 9, 2014

Foursquare has made the decision to split itself into two distinct apps.  One will continue to be called Foursquare and will be used for discovering new venues, while the other will be called Swarm and will be used for "checking into" locations. 

These changes come from the realization by the company that their app is generally used for two reasons - meeting up with friends or discovering new places to go.  However, through analysis, the company has determined that it is rare for users to do both at the same time.  The concept behind splitting these functions into two separate apps is to allow those who simply want to keep up with friends to do this more quickly and efficiently.

Foursquare explained their intentions in their recent blog announcement.  "We built Swarm because you've told us how often you still have to text your friends: 'where are you?' and 'what are you up to later?'  We wanted to build a quick way for you to know these two things for all of your friends.  With Swarm, you can easily see which of your friends are out nearby, figure out who is up for grabbing a drink later, and share what you're up to (faster and more easily than you can in Foursquare today)."

The new two-app approach is the latest attempt by Foursquare to find a sustainable business model.  The startup chose to enter into a deal in February that siphons Foursquare location data into Microsoft's Bing search in exchange for a $15 million investment into the company. 

The new Foursquare app will continue to include local search, but the company also plans to increase the personalization of its app.  "We believe local search should be personalized to your tastes and informed by the people you trust," Foursquare wrote in its recent blog post.  "The opinions of actual experts should matter, not just strangers."

The concept of separating apps into distinct services is becoming more and more common recently.  For example, Facebook has created separate apps for news discovery, messaging and photography.  Google has also recently announced separate apps for creating documents and spreadsheets, which are pulled out of its full-service Drive app. 

Foursquare explains their intentions further on their blog post, stating that, "Our company has always been about helping you keep up and meet up with friends, and discover great places.  Our two new, unbundled apps are designed to do that for everyone.  Swarm is for people who want the fastest and easiest way to connect with their friends.  Foursquare is for explorers who want to know about the best spots, and to share what they've found with others.  The two apps have been built to work seamlessly together...and we can't wait until both apps are in your hands."

Swarm will be released on iOS and Android within a few weeks and will later be released on Windows Phone.  The new version of the Foursquare app will be available later this summer.  

Comments

If I was a betting man: they are doing this because of a) they are trying to get bought up by Facebook or b) they are trying to get bought up by Apple.

May 9th

I agree Robert. It does sound like they are positioning themselves to be the instagram-like acquisition with a big payday.

May 9th

Whats Foursquare? ..... ;)

May 11th

Comments 1 - 3 of 3

You must be logged in to comment

Login Create an account

Add your comments:

   

DSNews' Recent Posts

Related Posts

  • Relationships are key, so let me introduce myself.

    Hello Driving Sales community, relationships are vital in life and especially in sales. And this is why I wanted to take a minute and introduce myself. My name is Dustin Lyons, and I am the founder of Prospect Bomb. I have actually been a member of the community for a while now and have enjoyed participating in the forum conversations and blog posts, and learning from all of you as well. This is a great community and great way to share ideas and successes.Read post

  • Cocktails, House Sales and Creative Videography

    Forget thinking outside the box. This approach to marketing lights the box on fire...and films it burning.Read post

  • (Video) Auto Loans: The Next Subprime Crisis?

    The subprime housing crisis of the late 2000s caused havoc for the world economy. Are low lending standards by U.S. auto dealers in conjunction with banks leading the country towards what could be another...Read post

  • 6 Ways to Not Suck on Facebook

    You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?Read post

  • Who You Don't Target is as Important as Who You Do Target with Advertising

    The automotive industry has always been one that focuses on volume. Even those who do not consider themselves to be "volume dealers" still perform better when they are increasing the total number of units sold and service customers hitting the racks. We've grown accustomed to the concept of "bigger is better". In today's competitive automotive advertising and marketing arena, the dealers who are finding the most success are doing so by being smart with their targeting data. The free-for-all days of the past that used bulk-strategies have been replaced by hyper-targeting, improved data, and the type of business intelligence that can only come through careful examination rather than hitting it with a sledge hammer. Today, dealers need to be selective. You customers are selective. You need to be as well. What I'm talking about specifically is the trend of blasting out marketing and advertising messages where size matters more than targeting. This is a mistake. You can actually do mor...Read post

  • Autosoft Announces New Nissan Integration

    WEST MIDDLESEX, PA – July 17, 2014 – Leading dealer management system (DMS) provider Autosoft, Inc., (www.autosoft-asi.com) has announced that the Autosoft FLEX DMS has been approved for integration with the new dealer communication system that Nissan is rolling out to dealers. "Our goal is to offer the advantage of strong integration between Autosoft’s FLEX DMS and the systems our customers use to manage a successful business," said Mark Hellbusch, executive vice president and chief technology officer for Autosoft. He stressed the integration approval’s strategic value to Autosoft’s Nissan dealership customers, saying, "We are pleased to be approved by Nissan for integration with their new dealer communication system and are committed to aligning with their roadmap so Nissan dealers will experience the most efficient processes possible."Read post

  • The Key to Selling with VIN Activity

    Over the last 2 years we’ve been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your lot and into the driveway of a new owner. Increase VIN activity and the world is wonderful! But what exactly is VIN activity, and is some activity more important than other activity?Read post

  • Spark Additional Revenue with Reputation Management

    It’s no secret that auto buyers are turning to online resources before making an in-store purchase. Today’s buyers are more informed and ready to purchase when they walk into their dealership of choice. This is because these internet-savvy shoppers are researching their favorite model, including options and availability, examining local dealerships to see who carries the model of their choice, and visiting review and social sites to gather other consumers’ opinions to solidify their decisions. Once this extensive research is complete, then buyers go to the dealership to test drive the vehicle. Sound about right? With these types of buying patterns, it is more important than ever for your dealership to make a good first impression. But, how do you make a good first impression on the internet? Believe it or not, there are plenty of ways to accomplish this, but today we’re going to focus on upholding a positive online brand image through reputation management of online reviews. ...Read post