You may have heard about an explosion that occurred in West, TX back on April 17th of 2013. An ammonium nitrate explosion at the West Fertilizer Company caused devastation for that community. 15 People were killed, over 160 were injured and a reported 150 buildings were damaged. The community was struggling with a disaster. That’s the story that you’ve heard, however what you haven’t heard is the tale of a local car dealer, who opened their doors and their hearts to fellow members of their community during a dire time of need.
The GM of this dealership, Ron Sykora, explained that, “I think that the main reason that we reached out was to help people find a little normalcy after such devastation.”
As Ron Sykora of Sykora Family Ford in West, TX explained, the goal was to help a community searching for norms amidst devastation. His dealership loaned out over 30 cars from their used car inventory to West residents needing transportation after the disaster. They asked only to see a license and proof of insurance, but did not charge them a dime.
“So we thought that we would go ahead and provide our used inventory as much as we could out to people so that they could have some vehicles to drive. While they’re still working with insurance, while they’re just, before they could get back to their homes,” Sykora explained.
Word did spread and people found out that Sykora Family Ford was helping out, but Ron says that this was about more than selling cars.
“You know, we got some kudos for it, but that’s really not the point of it. The point wasn’t trying to make sales, the point wasn’t trying to make people know more about us or get notoriety. The point was just to help people in need,” Sykora said.
A dealer, helping people in need. Sykora went on to say that before his dealership began to loan out vehicles, he found himself out and about helping those who suddenly found themselves without a home, to find a place to stay or a hotel. Certainly, this dealership in West, TX is an excellent example of what it means not only to be in, but to be part of your community.