Community

Share your automotive expertise

2 Write a Blog Post

VIDEO: Dealer Reaches Out After West, TX Chemical Explosion

  You may have heard about an explosion that occurred in West, TX back on April 17th of 2013. An ammonium nitrate explosion at the West Fertilizer Company caused devastation for that community. 15 People were killed, over 160 were injured and a reported 150 buildings were damaged. The community was struggling with a disaster. That’s the story that you’ve heard, however what you haven’t heard is the tale of a local car dealer, who opened their doors and their hearts to fellow members of their community during a dire time of need.

The GM of this dealership, Ron Sykora, explained that, “I think that the main reason that we reached out was to help people find a little normalcy after such devastation.”

As Ron Sykora of Sykora Family Ford in West, TX explained, the goal was to help a community searching for norms amidst devastation. His dealership loaned out over 30 cars from their used car inventory to West residents needing transportation after the disaster. They asked only to see a license and proof of insurance, but did not charge them a dime.

“So we thought that we would go ahead and provide our used inventory as much as we could out to people so that they could have some vehicles to drive. While they’re still working with insurance, while they’re just, before they could get back to their homes,” Sykora explained.

Word did spread and people found out that Sykora Family Ford was helping out, but Ron says that this was about more than selling cars.

“You know, we got some kudos for it, but that’s really not the point of it. The point wasn’t trying to make sales, the point wasn’t trying to make people know more about us or get notoriety. The point was just to help people in need,” Sykora said.

A dealer, helping people in need. Sykora went on to say that before his dealership began to loan out vehicles, he found himself out and about helping those who suddenly found themselves without a home, to find a place to stay or a hotel. Certainly, this dealership in West, TX is an excellent example of what it means not only to be in, but to be part of your community.

 

Comments

Way to go Sykora Family Ford. Always refreshing to see kindness.

May 20, 2014

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

DrivingSales News' Recent Posts

Related Posts

  • Does Your Service Department Know How to Set Appointments?

    Phone calls are on the rise to both Sales and Service departments– but the average dealer only converts a little over 30% of their inbound Service leads to appointments, leaving up to 70% of those leads for their competitors.   It’s difficult to calculate how much revenue your Fixed Ops department is actually missing out on, but it’s a good bet that one of your nearest competitors is reaping the benefits of your loss.  Effective call handling can increase conversion rates from an average of 30% up to 90%, meaning your dealership’s Fixed Ops department could be generating three times as much business without increasing its marketing spend. We recently fielded a study on how dealers nationwide handle inbound Service calls and were able to pinpoint the most important phone skills that help service departments set appointments. This is the largest study we’re aware of that looked primarily at incoming Service Department calls.  We analyzed data across 2,464 phone calls and ...Read post

  • "That Guy" is Alive and Well!

    The good news: The stereotypical car salesman (slicked back hair, in-your-face attitude, pinky rings, gold chains, smooth-talking…you know the guy) has been mostly eradicated from the industry. “That guy” is mostly used these days for parody advertisements, memes and SNL skits. Why isn’t he effective anymore? Because consumers say he isn’t. Our methods and processes are driven by how our consumers want to shop and purchase. They have to be!Read post

  • Chevrolet Internet close rates

     Eight years ago we started a business development center at our Hyundai store. That store currently does a great job on internet leads. They are closing the internet leads at 18 percent and the leads from our web site at 21percent. Most of our leads are given to sales people and they are backed up by bdc representatives. Some of the lead sources go directly to the business development center reps. We attribute those good numbers to a change in the dealership that we made several years ago. We decided at that time to sign up with the internet training that driving sales offers. We also implemented a certification process for the sales reps. This process involved ongoing monitoring of the sales reps handling of the internet leads that they received. We used a version of the scorecard that driving sales refers to in order to do this. While this was very time consuming for me to do on twenty sales reps it paid off.  About a year ago we purchased a chevrolet store an hour away from ...Read post

  • Focus point: Customer retention

    There are several critical performance indicators in service however; the most critical one to measure and excel in is customer retention. Customer retention is the source for future growth. If we are able to reduce the amount of customer defections over a defined period of time while we keep our arms open welcoming new, we will continue to have a customer base that grows month after month.  The main focus is to reduce the customer defection after the warranty time period expires. It is no secret within our industry that once a customer reaches the end of the warranty time period they almost simply disappear into thin air. The reality, they were looking to defect long before they vanished. Every service visit, every customer touch point is recorded in a service experience bank deep within our customers minds. Every time a positive customer experience happens there is a deposit in the emotional bank and trust, conversely when there is a negative experience there is a withdrawal. Here ...Read post

  • Life as a Service Manager: The waiting customer

    To anyone outside of the automotive industry the term “waiter” can mean many different things. To our customers using this automotive slang is very confusing and can be frustrating as well. As this business evolves it seems that our waiting lounges are becoming more and more crowded and not just at peak times, it stays full all day long. A majority of my career being with Nissan and my most recent store I came from had four separate waiting rooms and another area that our customers can get refreshments. This design was Nissans latest floor plan and had specific emphasis on helping the customers feel more comfortable while they are in for service and/or buying a car. We designed 2 separate waiting rooms that had couches and comfortable chairs, a kids playroom and then also an area where customers could sit down and work. The point of this is to highlight the fact that customers are willing to wait at your store for their car to get serviced instead of leaving it with you. This brin...Read post

  • Keep Your Summer Momentum Going by Energizing Your Conquest Strategy

    Every year, dealers across the country try to keep pace with the current marketing trends for the fear of falling behind and losing out to the competition. Not only do you need an excellent retention marketing strategy to ensure customers come back to you, but your dealership also has to find a way to attract potential buyers. Not to mention there are thousands of to-do items that you have to check off every day to keep your store running properly. With so much going on, how do you find time to put together a conquest strategy that works without breaking the bank? Today you’ll learn how to keep your summer momentum going by energizing your conquest strategy. Start with Data Every good marketing strategy starts with data. Often times for conquest programs, this data comes in the form of a purchased list simply because it is not readily available at our fingertips. When venturing out to acquire a purchased list, be sure the consumers have opted-in to receive information about vehicles...Read post

  • The Security Risks of Outdated Software

    There are always early adopters of technology – using the latest and greatest in their business and personal lives – and late adopters, who would rather let all the kinks get worked out by someone else first. And who needs a huge disruption to their business – to their life – just to upgrade technology that’s working just fine? If it ain’t broke, don’t fix it. The problem is, with technology, it may be broken in ways you can’t see. You could be gambling your enterprise – your data, your financial resources, your reputation, your security – all while thinking you’re being responsible and avoiding disruption to your business, your employees, and your customers.Read post

  • Bad Reviews are Destroying Your Local SEO

    In business, you are your reputation. And if your reputation is suffering, you're losing business. That's because the first thing people often see associated with your dealership is reviews. Google prominently displays reviews in local search packs, which provide users with an easy way of finding local businesses based on their search query. If you're showing up here and your reviews show a low rating, how do you think that's going to affect consumer perception? Read post