Community

Share your automotive expertise

2 Write a Blog Post

VIDEO: Dealer Reaches Out After West, TX Chemical Explosion

  You may have heard about an explosion that occurred in West, TX back on April 17th of 2013. An ammonium nitrate explosion at the West Fertilizer Company caused devastation for that community. 15 People were killed, over 160 were injured and a reported 150 buildings were damaged. The community was struggling with a disaster. That’s the story that you’ve heard, however what you haven’t heard is the tale of a local car dealer, who opened their doors and their hearts to fellow members of their community during a dire time of need.

The GM of this dealership, Ron Sykora, explained that, “I think that the main reason that we reached out was to help people find a little normalcy after such devastation.”

As Ron Sykora of Sykora Family Ford in West, TX explained, the goal was to help a community searching for norms amidst devastation. His dealership loaned out over 30 cars from their used car inventory to West residents needing transportation after the disaster. They asked only to see a license and proof of insurance, but did not charge them a dime.

“So we thought that we would go ahead and provide our used inventory as much as we could out to people so that they could have some vehicles to drive. While they’re still working with insurance, while they’re just, before they could get back to their homes,” Sykora explained.

Word did spread and people found out that Sykora Family Ford was helping out, but Ron says that this was about more than selling cars.

“You know, we got some kudos for it, but that’s really not the point of it. The point wasn’t trying to make sales, the point wasn’t trying to make people know more about us or get notoriety. The point was just to help people in need,” Sykora said.

A dealer, helping people in need. Sykora went on to say that before his dealership began to loan out vehicles, he found himself out and about helping those who suddenly found themselves without a home, to find a place to stay or a hotel. Certainly, this dealership in West, TX is an excellent example of what it means not only to be in, but to be part of your community.

 

Comments

Way to go Sykora Family Ford. Always refreshing to see kindness.

May 20, 2014

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:

   

DrivingSales News' Recent Posts

Related Posts

  • Dirty Adversting, The Man vs The Little Guy

    There are plenty of providers that exist to help automotive dealers with products and services.Read post

  • Keep Your Summer Momentum Going with Back-to-School

    Can you believe it? The back-to-school season is already in full swing. If you’ve visited any major retail outlet, checked your mailbox, or watched commercials, you’ve probably noticed that marketers are promoting back-to-school savings. This means, now is the perfect time for your dealership to capitalize on the season with relevant back-to-school marketing. Here are three ways you can promote your dealership, drive business to your store, and generate additional traffic and revenue to keep your summer momentum going. Offer Back-to-School Tips With the hustle and bustle of the back-to-school season, many parents are thinking about new schedules, prepping their kids for the first day, and getting organized. Chances are these parents are not thinking about their vehicles or the maintenance it will need to be ready for the carpool lane. Think about offering customers helpful back-to-school vehicle tips and service savings to ensure their vehicles are in proper working order for the ...Read post

  • The Best Web Presence is the One that Represents Your Dealership Properly

    One of the things that I do now more than ever is listen to other vendors pitch their products. I hope this post doesn't scare any of them from reaching out to us; don't worry, I'm not naming names. I'm focused on a particular practice, not the practitioners. The practice I'm talking about has many faces. Some present it with fear by telling dealers that if they're not participating in the latest fad or growing trend that they're missing out on business. Others put on the face of trickiness and present their products as a way of getting around this system or that roadblock in a slick manner. The most common face they put on their product is one of simplicity as they demonstrate how their service magically gets them in front of billions of local car shoppers. They're all talking about presence. Being present on a network, website, device type, ad platform, or vertical search property is great, but the one thing that I don't hear nearly enough is about how the dealership is portrayed...Read post

  • The Good. The Bad. The Ugly. The Crazy?

    How would you classify the results from your website specials? If you can honestly say that you are seeing GOOD results, chances are the process needed to get you there is UGLY. It’s a time consuming and pull-your-hair-out undertaking. If you are seeing BAD or UGLY results, then you might say that the process isn’t all that bad…why? Because you aren’t doing it! You either:  don’t believe that great specials pages can and will yield great results, or  you are just too busy to maintain them and the process is too overwhelming I sincerely hope that the majority of you who have ugly specials pages, or non-existent ones, fall under the latter category. Otherwise…well…you officially fall under the CRAZY category. Ugly, in this case, is fixable. Crazy is another challenge altogether. Read post

  • Dealer-OEM Alignment from Independent 3rd Parties? Absolutely!

    Today, I’m taking an “outside-in” approach to alignment, with an eye on the consumer experience. How? By focusing on the key role independent research sites play, how they can help foster collaboration between dealers and OEM’s, and ultimately, how a more aligned strategy can make for a more seamless customer experience. Let’s begin….Read post

  • DMEautomotive Named a Finalist for B2B Brand of the Year

    DMEautomotive recognized by MarketingProfs Bright Bulb Awards for innovation and for pushing the boundaries of traditional B2B marketing   Jacksonville, FL–July 29, 2015 – DMEautomotive (DMEa) today announced that the company has been named a finalist for 2015 B2B Brand of the Year by MarketingProfs Bright Bulb B2B Awards. The Brand of the Year award recognizes a B2B brand, product, or service that breaks out of the humdrum and demonstrates innovation by pushing the boundaries of traditional B2B marketing. This is one in a series of accolades DMEautomotive has received in 2015, including the prestigious Automotive Website Award and Digital Edge 25 Award, as well as finalist for 2015 DrivingSales Most Valuable Insights Award and a 2015 American Business (“Stevie”) Award.   “We are especially proud of this recognition because it comprises all the innovative services that make up our brand, from MasterCall to Journey NXT to Driver Connect,” said Mike Walther, Managing Di...Read post

  • Why Are You in Business? Hint: "To Make Money" is the Wrong Answer.

    As a business leader, what motivates you to wake up and go to work every day? If you ask many people why they start a business or why they go to work every day, the answer is "to make money." But making money is the result of being in business; it's not the Why you are in business. To be a great leader or manager, you need to know your Why and you need to articulate it to employees and customers, so that they are inspired and motivated as well.   Apple Computers is one of the most successful companies in the world. In 1984 Steve Jobs introduced the first Macintosh computer and it's clear that his Why was to disrupt the status quo. To launch his new product, he ran this award-winning commercial during the 1984 Superbowl. The ad explains why Apple is in business and is as relevant today as it was then.   In his book Start with Why, Simon Sinek explains how great organizations align their Why, How and What:   Your What is selling and servicing vehicles Your How is your unique se...Read post

  • Dealers, It's Time to Get 'Touchy-Feely' with Your Website Content

    The year was 2009. We were working on building out website content for a client and we wanted to get to know the different departments in order to personalize the content to make the visitors more likely to do business with them. A savvy General Manager taught me a lesson that stuck with me throughout my career. "We don't need to sell the dealership. We need to sell our website to Google," she said. "There may come a time when people read the crap we put on the pages, but that's not today." I didn't fully agree then, but I understood the point. It wasn't until very recently that I realized how right she was, particularly the last line. I was aware that website visitors do tend to go straight to inventory or specials, but I was always aware from testing that 14% of the visitors lingered on videos or read through content before moving on from or to the inventory. This 14% was why I didn't fully agree. Now, I realize how right she was. 14% is a drop in the bucket. Today, that number ...Read post