Community

Share your automotive expertise

2 Write a Blog Post

VIDEO: Google Self-Driving Car: On the road by 2017?

By DrivingSales News on May 16, 2014

Driving, whether it be to work, to a  social event or just to grab a gallon of milk, is part mechanics, part reaction time and part luck, that those next to you are paying as much attention as you are.  Would you ever turn that responsibility over to a computer? Google is betting that one day, you will, which is why they are investing in a new technology aimed at allowing cars to drive themselves.

While it may seem like something out of the movie, "iRobot," Researchers at Google feel that consumers just might be willing to hand over control of their commute to an ultra high tech computer system.

The vehicles work with a 64-beam laser that sends out signals that generate a 3D map of the surrounding terrain. The vehicle also has GPS, Radar at the front and rear bumper and a “wheel encoder” that keeps tabs on the vehicle’s location.

With a person in the drivers seat, you can already ride in a self-driving car in California, Florida, Michigan and Nevada. Google Self-Driving Cars have a reported $150,000 worth of equipment onboard. It was announced in April of 2014 that Autonomous Vehicles have logged 700,000 Miles accident-free. The vehicles do have a big red kill switch to end the  autonomous control and turn the controls back over to a driver.

The concept of the Self Driving Car sounds wonderful, and able to make life easier, however, safety is of prime concern. There were two reported accidents involving Self-Driving Cars, however Google claims that both of them, either occurred when the vehicle was being manually driven, or the other, (being rear-ended) were both the fault of human error.  

Those Questions about safety, as well as concerns about auto insurance liability, potholes, and other inconsistencies in the roadway as well as the overall security of the onboard system to a possible hacking, are among the types of questions that will need to be answered before this technology becomes available to the everyday consumer.

Dealers: What do you think about selling self-driving cars? 

Comments

Hopefully by 2017 they can bring down that $150,000 equipment price tag. Other we can expect only the super rich to be pony up the cash for these self-driving cars.

May 16, 2014

That's true! That's very expensive. It reminds me of Tesla. A new technology, with a new tech price tag. The 2017 date was a goal that Google had mentioned to CNET to have this technology in wide production. That seems soon.

May 16, 2014

SO AWESOME! Kind of scary at the same time... Only time will tell. I say 2020!

May 18, 2014

There will always be driver input!

With that said, the 2014 Acura RLX with its Collision Mitigation Braking System, (CMBS) Adaptive Cruise Control, (ACC) with low speed follow, as well as the Lane Keeping Assist System, this vehicle will drive itself! Forward Collision Warning, Lane Departure Warning, (LDW) and Blind Spot Information are just added perks. Yes that's right, I said this vehicle will drive itself.

May 19, 2014

All manufacturers spend all their concentration on "not getting in the accident"! Safety in automobiles has gone from accident protection, (this is how our car is going to protect you), to accident avoidance , ( all about not getting into an accident). The most prodiminate feature being Collision Mitigation Braking.

May 20, 2014

Comments 1 - 5 of 6

You must be logged in to comment

Login Create an account

Add your comments:

   

DrivingSales News' Recent Posts

Related Posts

  • Will Boomers and Millennials Ever Understand Each Other?

    Millennials are often misunderstood by Baby Boomers creating difficult situations when hiring and retaining the 25 to 34-year-old age groups. Why is this? Will Baby Boomers and Millennials ever understand each other or will cohesion and understanding help your business? Find out in this passionate post by Grant Gooley.Read post

  • Creating an Excellent (CX) in your Store

    A recent quarterly digital intelligence briefing from Adobe and Econsultancy titled Digital Trends 2015 outlining the most exciting opportunities for your organization, ranked Customer Experience as number one for the second straight year. The study was conducted on more than 6,000 marketing, digital and ecommerce professionals around the world ranking things like content marketing, mobile, social, big data, personalisation, location based services  and more. Customer Experience or (CX) as a theme has increased the gap from 2014 between things like mobile and social. Last year 20% ranked (CX) as the most exciting opportunity and the number has increased in 2015 to 22%. It is clear that in the coming year we will see a ton of activity in this area, so how can your dealership ensure an excellent (CX)? Customer Experience is defined as is the sum of all experiences at various touch points a customer has with a supplier of goods and/or services, over the duration of their relatio...Read post

  • The Fruit Fly

      Fruit flies are pests that are found in homes, restaurants and grocery stores - anywhere there is fresh produce present. They are attracted to rotting or fermenting fruit on which to feed and lay their eggs, and they are relentless and near impossible to get rid of once they have found a home.   Fruit Flies Everywhere! Several years ago, I noticed that I was increasingly trying to shoo these pests away from my face at meals, or just walking through my kitchen every day.  The fruit fly situation became unbearable.  I made several trips to the store to purchase flying insect killer. I purchased several brands, and they all seemed to take care of the problem at varying degrees. I would then spend the next few minutes cleaning up the mess of dead fruit flies and foul smelling insect killer. Well, this went on for days. Every day, I would arrive home, spray with vigorous purpose and clean the mess - only to have to do it again, day in and day out. After a week or so, I realized...Read post

  • 6 Things You Should Know About Email Marketing

    Of all the marketing methods, both conquest and customer, email is the most cost effective and returns the highest return on investment than any other channel. Of course this is only true if you know these six tips to get the most out of your email marketing. Subject Lines Did you know 33% of recipients open an email based on the subject line alone?1 Think of the subject line as your email’s headline. It should be brief, no more than 35-40 characters in length, for easy viewing on a mobile device. The content of your subject line should provide actionable information that represents the major content of your email. Always avoid using strong promotional attributes like multiple exclamation points or words in all caps. If you’re unsure of your selected subject line, test a couple out to determine which one receives the most opens. From Line Did you know 70% of people open emails from their favorite companies?2 This exact reason is why it is very important to use your dealership’s...Read post

  • Hiring the right people is easier then you think.

    Your best prospects for future success will be those who closely match the best of what you already have. Gain an understanding of what keeps these people motivated and performing at peak ability. These are the traits you will need to advertise and hire for.Read post

  • Connecticut Ford Dealership Launches Chevy Marketing Campaign?

    At some point, "social" media stopped being "social" for many dealerships...who decided it's better to talk TO customers than to engage them. This marketing campaign with a Connecticut Ford dealership turns that concept upside down.Read post

  • The Quick Answer Scenario Makes More Sales Happen

    We all love to focus on leads. That's the name of the game in pretty much everything you do on your website. Many dealers are starting to understand that it's not all about leads since many people, particularly mobile visitors, are not filling out forms as they were in the past. Still, it's a big focus. One thing we've seen over the years is that sometimes a happy potential customer can be earned by simple customer service. When people come to your website, it can take a quick answer to an easy question that can be the difference in making a sale or not. Chat is the easiest way be there for your website visitors. Many people don't want to make a phone call and filling out a form to get a quick answer is not appropriate. Maybe they just want to see if a vehicle is available before they hop int he car. Perhaps they want to know if you take trade ins (yes, there are people who aren't sure). Whatever their need is, the presence of a chat operator to answer their questions is necessar...Read post

  • Getting Started with Local SEO

      Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO ofWikimotive. Each Friday, Tim breaks down ways dealers can improve their SEO and offers insight into how it will benefit business.     As Google and other search engines change, SEO changes along with it. One of the biggest changes to SEO recently was an increased focused on local rankings.   Completely separate from organic rankings, local rankings are special packs of businesses that show up for specific keywords. The purpose of these packs is to make it easier for users to get quick information about local businesses.   This information often includes name, address, phone number (NAP), reviews, and a link to the business's website. If your business is doing things right, it will show up for all sorts of locally-focused keywords that will send you more and more visits from ready-to-buy users.   But even if you are showing up, that doesn't ensure you'll always show up or maintain your c...Read post