Community

Share your automotive expertise

2 Write a Blog Post

Does Google Envision Cars As A Communal Commodity?

By DrivingSales News on Jun 2, 2014

It looks a bit like the "cozy coupe" that so many kids used to cruise their driveways during the 90s, but Google says that it could be the future. The latest version of the Self-Driving Car is nothing like the Lexus edition that we reported on previously. Gone are the steering wheel, brakes and much of the staples that many associate with a motorized vehicle. This one is all electric, having the same approximately one hundred-mile range as the Fiat 500e.

As you saw in the YouTube video, these vehicles are very unique. Google has said that an unnamed manufacturer will build 100 prototypes they that hope to integrate onto U.S. roadways. Rumors are that Roush Industries out of Detroit is just the company for this job. Nothing, however, has been officially confirmed, except Google reportedly saying that they would be built in the motor city area.

One of the eyebrow-raising concepts that Google has hinted at is how they would like this self-driving car to change how vehicles are used. In one of their official videos via the official SDC Google+ page, Chris Urmson, Director, of the Google Self-Driving Cars project said, “imagine never losing someone to a traffic accident again. Imagine a world where you get in your car, it takes you where you want to go, and then you get out. You don’t have to search for parking. You just leave it and it goes off and helps someone else get where they’re going.” Does Urmson mean that these vehicles will be specialized cars that act as communal transportation, or that the hope is that the individualization of all automobiles will be replaced with these self-driving transports? One has to lean towards the latter based on him saying, “never losing someone to a traffic accident.” If there wasn’t a full buy-in and change over to self-driving cars, how could such a hope be possible?

Let’s say that the roadways are filled with self-driving vehicles that transport people without individual ownership. Assuming that OEMs are making these self-driving machines, to whom are dealers selling cars to in that scenario? Who's at fault for their accidents? What do you see for the future of self-driving cars?

 

Comments

Here is how I see things happening:

There will be either no option, or no financially responsible reason to purchase a self driving car. It will start in small pockets (not unlike Google Fibre) and quickly transform each area into a car sharing city. You will sign up to a service that gives you access to the transportation service and contact them with your Android Device when you want a pickup or drop off. Google, will cover the cost of fuel, insurance, maintenance, and everything else and all you have to pay for is a monthly fee to travel; or possibly pay per mile.

First, they will likely be mixed amognst all drivers on the road. Then, they will have primary access to one lane. then half the lanes, and eventually only 1 lane will be reserved for traditional vehicles.

Not unlike what is happening with Google Fibre vs. the Telecom companies, the NADA will launch a full force attack against them in attempt to maintain the current model. Google will continue to press on, and simply wait for the tides to change all the while slowly expanding their car sharing service to different markets.

The smart OEM's will attempt to follow suit with the technology, and the ostriches will keep their heads in the sand until they either go bankrupt or are sold off in parts. The transport communities will wait to get on board the concept, but then jump completely head and feet first. Almost overnight all transport becomes automated. Taxi companies will disappear. FedEX will join forces with either Google or Toyota to buy their piece of the pie while USPS and US Postal Service go broke.

As Google's car service becomes more mainstream it will take over public transportation for the upper and middle class. Lower class families will be forced to use very aged, and very, very underfunded public transportation platform. Strip malls and shopping centres will either be abandoned, or retrofitted as public housing since all shopping is done digitally and delivered automatically. Interstate highways will start closing due to decreased demand, and all traffic is filtered to be most efficient. No sense maintaining roads that the Google Transport System doesn't use. Entire towns, and small cities will be squeezed out of existence since all transportation is cut off. All humans are being coerced into massive, efficient city mega-metropolis'

Super highways are constructed through the abandoned towns to connect NY to LA where automated trans speed at 900 mph. The airline industry begins to shut down as it is more cost effective to use automated ground transport.

Shortly thereafter Google changes it's name to Skynet. Skynet launched nuclear missiles under its command at Russia, which responded with a nuclear counter-attack against the U.S. and its allies. Consequent to the nuclear exchange, over three billion people were killed in an event that came to be known as Judgment Day.

Following its initial attack, Skynet used its remaining resources to gather a slave labor force from surviving humans. These slaves constructed the first of its automated factories, which formed a basis for its agenda. Within decades, Skynet had established a global presence and used its mechanized units to track down, collect, and dispose of human survivors. Skynet serves as a computer which seeks to destroy humanity and to control the Earth.

June 3rd

Karbaum, that comment was more than blog worthy! Nice work, well said.

Such an interesting topic! If it's Google, it's advertising. So, I disagree with one thing you said. I don't think you will have to pay a fee at all. As soon as you get in you have to watch a 5 minute advertisement before the car moves... Maybe it's commercials the whole time you are moving. Who knows, but I believe the model will be free for users. This is just crazy that I'm even discussing this. HA!

June 10th

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

DrivingSales News' Recent Posts

Related Posts

  • Manufacturers’ Lists To Connect With Your Next Sale

    Using the information from a manufacturer’s list, a good automated marketing solution can create personalized campaigns for individual customers. You control what you want the solution to look for. Want to run targeted ads based on vehicle purchase date? Last maintenance appointment? Vehicle model? It is possible to create campaigns based on almost anything, and the marketing automation solution sorts out which messages would be most relevant to which customers.Read post

  • Why It's Okay for Dealers to Abandon Social Media

    For the last week, I have spoken to several dealers, a couple of vendors, and members of our team about how to position social media properly so that dealers will be able to take full advantage of it. We blogged about it, prepared a webinar, and adjusted our upcoming presentation at DSES to make sure that we're getting the word out about the tangible, measurable, ROI-based aspects of social media. There was a lot of bad press going out and I felt the need to combat it. The first thing that got me riled up was the infamous "nobody shops for cars on social media" post on Automotive News. Then, it was an article here on Driving Sales that got me even more excited about teaching on the subject. It was a comment, just a single sentence, that completely changed my perspective. I'm now endorsing the concept that most dealers should abandon social media. "Shhh. Craig. Don't tell anyone about the dark posts. We don't want them to get too popular :P" It hit me like an 18-wheeler. Robert ...Read post

  • Lessons in Live Chat from The Karate Kid

    Today’s post is about helping you brush up on some live chat knowledge so that your can perfect your internal processes and thus see better results from chat. And I’ll do it with a little help from The Karate Kid’s, Mr. Miyagi.Read post

  • Preparing for Christmas! In August?

    It is hard to believe but customers are going to be preparing for the winter soon - of course great time to start the focus on tires, wipers, general maintenance and even offering new vehicle options to older model vehicle owners.Read post

  • Your Past Customers Are Ideal for Holiday Sales Messages

    Labor Day. Memorial Day. Martin Luther King, Jr. Day. Some of the best sales days of the year in the car business happen on national holidays when people are off from work and ready to buy cars. Many dealerships put a great deal of their advertising and marketing budgets towards promoting their various sales. The OEMs normally have something going on for these types of holidays and the combined advertising efforts makes for some amazing exposure. It's easy to ride the wave and assume that your customers know you're participating, but you can't take that for granted. Even more important is that these holidays are a great time to prompt people into car buying mode. Let's take a look at these two important components of holiday advertising so you can look at hitting your customer database in a different light. Ride the Wave with Familiarity Even in today's ultra-informed consumer world, there are still many people who cannot discern between factory, regional, and individual dealersh...Read post

  • Facebook Bans Contests For Likes

    Facebook bans contests for likes....what does this mean for you?Read post

  • 3 Ways to Leverage Labor Day to End Summer with a Sizzle

    The Labor Day holiday weekend is just around the corner. With Labor Day being arguably one of the biggest sales weekends of the year, it’s time to start planning your marketing strategy to drive traffic to your dealership. You’ll want to leverage marketing that makes your dealership stand out from your competition and provides memorable brand awareness. Here are three was to utilize creative Labor Day marketing to end summer with a sizzle. Hard Workers Coupon In the spirit of the Labor Day holiday, offer hard working members of your community a discount in your Sales or Service Departments. The discount can be a free oil change, car wash, or tire rotation with any purchase or a discount off a new vehicle. Request customers bring in their most recent pay stub to redeem the offer. A campaign like this will get noticed by your community and could be the deciding factor to bring their business to your dealership. Labor of Chance This idea may take a little more pre-planning, but if y...Read post

  • Should We Abandon Social Media?

    The Chicago Tribune ran an article last week with results from a study by Automotive News bluntly stating that social media doesn't sell cars. That even Millennials are apathetic towards the automotive industry’s efforts on social media. Are you really surprised? As someone that has closely worked with social media in the dealership for the past 7 years I can say I don’t disagree. In fact the more I research, the more it becomes apparent that the dots are not connecting.Read post