Share your automotive expertise

2 Write a Blog Post

Filed in: Internet/BDC

Tesla Vehicles Could Be On Sale In New Jersey As Soon As July 1st

A Bill before New Jersey lawmakers could allow Tesla to sell their electric cars in the Garden State. The NJ State Assembly Consumer Affairs Committee approved bill A3216 by a vote of 4-0. This piece of legislation requires further advancement in the legislature before it could go to the desk of Governor Chris Christie. This could happen as soon as July 1st, with the bill going into effect immediately. This bill would allow zero emissions vehicle manufactures to operate no more than 4 retail locations to sell directly to consumers in NJ. It also stipulates that the manufacturer operate at least one location for servicing those vehicles.

New Jersey is one of five states in the U.S. that currently bans the sale of Tesla vehicles, and their direct-to-consumer model. This method that has caused concern for auto dealers, including one organization in that state that wants to see Tesla adopt the dealership model. Jim Appleton who is the President of the New Jersey Coalition of Automotive Retailers spoke out on this issue. He said that, “NJCAR is committed to working with members of the Legislature who are exploring options that would allow a start-up electric car maker, like Tesla, a reasonable period of time to ramp up operations (or sales volume) before they conform their business operations to the franchise model.”

Here you have a dealer association wanting Tesla to adopt the franchise model, however Tesla’s founder, Elon Musk is not likely going to do that, ever. In March of this year, Musk spoke on the issue of the direct-to-consumer sales model before a group of shareholders and Tesla supporters and said that, according to polling, “the percent of people in favor of allowing Tesla to do direct sales varies from a low of 86% to ninety-nine. In the case of the 86% there was a concerted effort on the part of the auto dealers to get everyone they could to vote against it.” Musk doesn’t want the dealership model. If this bill for zero emissions car manufacturers passes, it will be a large victory for Tesla and would represent a large pushback on their part towards their goal of using the direct sales model everywhere.

Will Elon Musk ever have a change of heart and take on the franchise model?



This is interesting. Thanks for sharing DS!

Jun 10, 2014

Comments 1 - 1 of 1

You must be logged in to comment

Login Create an account

Add your comments:


DrivingSales News' Recent Posts

Related Posts

  • SEO Has Changed, So Let’s Change It

    While I normally use this column to discuss ways car dealers can improve their sites' SEO, this week I want to change it up and reach out to automotive digital marketers. Recently I read a blog post on that discussed the changing SEO landscape. The author, Ryan Stewart, was frustrated that most SEO clients simply don't understand that Google is evolving each and every day. He dislikes having to explain that their expectations need to change in order for him to help them.Read post

  • David Metter, President of AutoHook, Heads DSES Panel of Auto Industry Experts Discussing Latest Trends in Mobile Marketing

    David Metter, President of AutoHook powered by Urban Science, will head a panel of leading automotive industry digital marketing experts at the seventh annual DrivingSales Executive Summit (DSES), Monday, October 19, at 9:30 am. Joining Metter on the panel, “The Evolution of Mobile Marketing in the Automotive Industry,” will be Erik Lukas, Retail Digital Operations Manager at Subaru of America, Alan Krutsch, Director of Marketing and E-Commerce at Apple Autos, Benjamin Blanco, Webmaster at the Andy Mohr Automotive Group and Ray Green, VP Enterprise Solutions at Verve Mobile. The panel will focus on mobile marketing, data, and trends. Panelist will contribute unique insights into how their field can best enable the marketing process to be successful for both dealerships and consumers. Attendees will learn how mobile trends affect marketing strategies and gain mobile insights from key experts across multiple tiers. Read post

  • OEM's, Dealer Associations, and Dealers Align in Go-to-Market Planning

    When I introduced this column a few months ago, I deliberately started by taking an outside-in approach to OEM-dealer alignment. I focused first on the importance of independent research sites, followed by the power of enterprise solutions. Today, I’m taking a different tack—one of alignment across OEM’s, dealer associations, and individual dealers themselves—alignment across Tiers 1, 2, and 3 in go-to-market efforts. Aligning media across brand-building to brand-selling tactics and multiple stakeholders can be challenging for any OEM. The greater the number of agencies, dealer associations, and individual dealers involved the more daunting the task. Yet, alignment can - and does - happenRead post

  • The State of Automotive Digital Advising: More Vanilla, Please!

    Anyone who regularly reads out blog knows a few things. One, we tell it like it is. Two, we educate from fact and passion, not from the heart of from the pocketbook. Three, we do and cover what nobody else does across the entire scope of services. Four, we affect a sliver of the industry through the automotive social sphere. While none of these aspects alone are uniquely significant, it becomes more so when you consider what dealers are receiving from “advisors” today. Recently we had a high-line dealer visit that also included a regional sales director from the OEM, which is a rare pleasure. They wanted to review the new digital assessment package from their third-party partner. While we were extremely happy that the digital marketing consulting company that had previously provided in-field services for the OEM and their dealers was no longer doing so, and there was clearly an improvement in the standard deliverables, frustration quickly set in. In reviewing the report, it was ...Read post

  • Emerging Interactive Content

    At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologies create new engagement opportunities.   As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming quite a challenge to reach and create an impact on any target audience.  Companies need to work closely with their communications teams and agencies to make sure the solutions they implement are right for their particular needs.    We would like to share with our readers some of the new functionalities that are emerging in the market.   In this issue we highlight five interactive content components: * Surveys * Interactive White Papers * Configurators * Quizzes * Lookbooks    Surveys Surveys are showing up more on websites, Facebook, and in webinars. Market changes, media reports and a customer’s past experiences can all influence your audience’s perception of th...Read post

  • Get Creative with Halloween

    You may have noticed Halloween and fall decorations adorning your favorite retail stores or maybe you’ve seen the random Halloween outlet stores popping up in shopping centers near you. With the excitement building around this much anticipated holiday, you may want to get in on the fun. Halloween is the time of year for goblins and ghouls, but it’s also a time to get creative. Demonstrate your creative side to customers and prospects with one of these Halloween marketing ideas. Host a Costume Contest People who spend money and time on their Halloween costumes want to show them off, that’s why hosting a Halloween costume contest is a great way to bring top-of-mind awareness to your dealership. You could run a traditional contest and incentivize people to dress up and come to your dealership, or you could take a simpler approach and host the costume contest on your social media channels. Leveraging social media for your contest improves your dealership’s online reputation, reac...Read post

  • Digital Dealer 19 Twitter Recap

    As usual around this time of year, I like to remind automotive industry professionals everywhere that Twitter is a GREAT learning tool during the conference season, thanks to so many attendees who tweet valuable information they learn during the speaking sessions. So if you missed this week’s Digital Dealer 19 conference, no worries, I put this recap together just for you! So take a few minutes out of your busy day - sit back, relax, and review some of the best informational tweets from Digital Dealer 19 that can help you improve your dealership’s business! #StayCurrent #DD19 A good reminder that video marketing is important: "If you don't use video to merchandise your vehicles and brand yourselves, you don't understand the data behind video." ~ @brentwees #dd19 — Joe Webb (@zonewebb) October 5, 2015 We all make mistakes, but our faults don’t have to be broadcasted. Address any shortcomings privately and professionally with your team. And don’t forget to boost employee morale with open praise when they do something right! A mentor is someone who praises you publicly and criticizes you privately. #ChallengeOneAnother@signontheline #DD19 — Subi Ghosh (@subi101) October 5, 2015 This is a good question to ask. Make sure your advertising is in the right place to get the best results! Does your ad spending match your consumers media preference? #dd19 — DealerSocket Inc. (@DealerSocket) October 5, 2015 Most customers want to buy somRead post

  • Navigating SEO: The 4 Most Important Factors to Dealership SEO Success

    Navigating SEO is a exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve their SEO and offers insight into how it will benefit business.   While there are thousands of articles that talk about search ranking factors, the majority of your site's success will come down to a few core factors. Ensuring you've got those boxes checked is what ultimately allows you to have the best search presence in your market.   In this post, I'll go over four of the most important factors that determine SEO success for car dealers, while offering tips and tricks to help you improve your site, grow organic traffic consistently, and sell more cars as a result.   Website Architecture   By now, you all know how important it is to actually have a website. There's just no contesting this in 2015. But beyond simply having a website, it's important that your site is developed and designed to allow it to comply with curren...Read post