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Dan Allen


Instagram Uses In Automotive Advertising

The polaroid camera is not something that I would have used for inspiration in trying to develop a new mobile photo-sharing platform. But that’s exactly what Kevin Systrom and Mike Krieger, the makers of Instagram, did. Polaroid cameras were big and bulky, and the overall design and feel was anything but sleek. I personally loved the eight exposures per pack. But, what was cool about polaroid cameras, and what Instagram has capitalized on, is the instant gratification factor. Instagram is a free photo sharing application that allows iPhone users to take a photo, apply a filter, and share it on the service or a variety of other social networking services, including Facebook and Twitter. Instagram has indeed captured an audience with almost 10 million total users and an average of 14 photos uploaded per second. I know what you're thinking. “Dan, what does Instagram have to offer my dealership?" Most dealers that I talk to are weary of getting involved with a ...