Community

Share your automotive expertise

2 Write a Blog Post

Filed in: Marketing, General Mgt

Customer Loyalty Infographic

By Mike Gorun on Mar 6, 2012

 

The National Business Research Institute has created a valuable infographic focused on customer loyalty. NBRI explains, “Customers are a business’ most important asset, without them the business wouldn’t exist. So it’s imperative to keep these customers happy and improve their loyalty to your business.” They add, “We created this customer loyalty infographic to help you not only understand it, but to help you cultivate that loyalty among your own customers.”

We found NPRI’s presentation of the importance of customer loyalty in today’s economic society not only helpful and insightful, but easy to digest with specific details that would apply in a variety of business settings.

Customer Loyalty Infographic by NBRI

 

When considering that the decision-making process is 30% logic and 70% emotion, how do you feel that affects your business?

Source: Driving Retention and NBRII.com, February, 2012.

 

You must be logged in to comment

Login Create an account

Add your comments:

   

Mike Gorun's Recent Posts

Related Posts

  • Marketing to Millennials: The Data

    Here’s how it goes down: Millennials will just look up your business on their phone and read the reviews. A 2013 Dimensional Research Survey found that 90% of consumers are influenced by seeing positive online testimonials, while 86% were influenced by negative ones. Read post

  • Mobile Apps Continue to Dominate the Mobile Web

    As a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device. As apps have gained traction, brands have already established new priorities for how their mobile marketing strategy is structured. Mobile web, mobile paid search, mobile retargeting, paid app installs, mobile social marketing, and mobile messaging now function as gateways to an app install. More and more brands are utilizing these advertising channels to encourage an app install. This is not a minor advertising push. Brands are using strong tactics to promote app installs. The goal of these marketing efforts? Be present on the consumer’s mobile device. Being present on the smartphone now means apps. Read post

  • Is Facebook set to launch a Mobile Ad Network?

    If the rumors prove true, this would mean that the social networking company with over a billion users is going to leverage, as only they are able, their large collection of user data. Facebook users, by interacting on its platform, actually keep the company updated to some extent on changes regarding what they like and may purchase. That kind of insight is very appealing from a marketing perspective.Read post

  • Automotive Management Training: Recycling Your Perspective

    No matter your experience or wisdom, recycle your thinking to the time you were a seedling. Stay green and let yourself grow!Read post

  • What Is Anticipatory Customer Service?

    A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a customer experience that manages to serve even the unexpressed wishes and needs of your customers through the use of technology and automation.” People are busy. A gesture such as an emailed service reminder that a customer can view when they have time in their hectic schedule, is certainly appreciated by many. However, Anticipatory Customer Service takes this to another level. Depending on the circumstances and the customer preferences, not only would you e-mail the customer, you would also call them, send a text message and then a letter as well. This method works well for customers who want this communication. When a customer drops their car off for service, they want to be kept up-to-date on progress and completion.  If they’re in a meeting, they might prefer a text message. While if the...Read post

  • Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

    I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that there are at least two vendors out there charging 20% and one that we found who is charging 25%. Is it me or is this insane? We'll put aside the 25% vendor for now. I'm hopeful that it's some sort of accounting mistake or something. Focusing on the 20% charge, it really bugs me that this may be more common than I ever knew. I've always hung around the organic side of search, so PPC hasn't been a focus. With that said, I've managed dozens of PPC campaigns over the years and I could never imagine charging anything other than a flat fee. To me (and again, I might be on the wrong side of this argument and would be very open to some education on this one), if a dealership is spending $10...Read post

  • Apple’s Recent Announcement Of CarPlay Means Big Changes For Drivers

    Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly with Google’s Open Automotive Alliance (OAA), and Microsoft’s Sync platform. This means big changes are in store for how shoppers driving, commuting and traveling by car will find and learn about your business. The fast moving map space plus local-search is attractive areas for innovation for software developers. One of the more interesting innovators taking advantage of the mobile trend is YILLIO which takes maps and local search to the next step by offering a patented ‘route-based’ search. Launched in January, users using YILLIO are able to search for businesses, information and value along their entire route, may it be 10 miles ahead or 150 miles ahead. See our article: Don’t Just Go…… YiLLiO! What’s cool for your biz is it aims to give users the right information; at the right time, by looking at signals such as...Read post

  • If They Can't Find It, They Won't Buy It

    When most car shoppers arrive on your dealership’s website, the first place they are likely to go is straight to your inventory pages. However, after they get there, do they really have access to the most helpful navigation tools?   Let’s play a game of "What’s Wrong With This Picture." Below is a screenshot from a dealership’s website:                         I typed in a simple search for a feature I REALLY WANTED in my next truck - a 4x4 drivetrain. What was the first result? A 2014 Tacoma PreRunner with a 4x2 drivetrain. For a car shopper, this search bar isn’t being helpful to the online shopping experience, because it can’t properly filter for the correct feature. Also, the first search result has a stock image. Stock images are a turn off for car shoppers. They want to see the actual vehicle before they come into the showroom. Real photos make your inventory more enticing and interesting to look through, so you should be updating your s...Read post