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At DSES, a dealer asks Gary Vaynerchuk if he was able to ride the coattails of wine manufactures' marketing efforts and if so, how could dealers do the same with Ford, GM, Chrysler, Honda or Toyota? Watch Gary V give great advice on how to get in the trenches and connect with customers while leveraging the OEM marketing efforts.

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Gary Vaynerchuk Single Greatest Social Media Accomplishment



Dont worry about Social Media ROI, Ask What do I get in Return?

 

Chris Costner of Southern Volkswagen talks about how their dealership is structured to have the BDC department on the showroom floor. Chris says they really like being out in the mix with everything else and it gives them a greater advantage than sitting in a back office somewhere working away on the internet.

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Jason Falls, SocialMediaExplorer.com, speaks at the DrivingSales Executive Summit about Social Media ROI and tells dealers to rethink everything. Jason Falls recommends to dealers that they should be asking a better question of What do I get in return? Dealers often times get so focused on ROI that it is often good that they take a step back and see the larger picture what what they will get in return.

Zappos has a different approach when it comes to new hires. At Zappos,they want to make sure that new employees are such a good fit that they will offer them cash to leave or they can stay and take the job. After learning about this we had to ask Rob Siefker, Director of CLT at Zappos, all about this program.

Are you confident enough in your new hires that you would offer them cash to not take the job?

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Sidney Haider of Izmocars gives advice on setting up your accessory department for success. He believes a dealership should take the accessory department out of fixed ops and move it into the sales department and you can go as far as recording accessory sales as a new line in the sales department as a variable op.

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Aaron Strout speaks on some using location services such as Foursquare and SCVNGR at a single point store and what processes are needed to run a successful location campaign.

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At the DrivingSales Executive Summit Gary Vaynerchuk was asked by Joe Webb, what was his greatest social media accomplishment was and how dealers can do something actionable for themselves. Watch what Gary Vaynerchuk has to say.

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With location based marketing being another way to engage with your customers. Jared ask Aaron Strout to provide some tips for dealers who want to get involved. You want to understand who you are trying to reach as well as who is taking advantage of your location based marketing efforts.

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The accessory market is huge, $30 Billion huge. Currently dealers are only capturing a very small portion. Sidney Haider from izmocars gives advice on how dealers can take some of it back.

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With all the talk about how important Social Media is to your company comes a very important question, Should you outsource your Social Media Management or hire someone in house? Jared ask Gary Vaynerchuk in a sit down at DSES 2011. Make sure you want the full video as Gary Vee, like always, has a some fantastic advice.

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Jason Falls explains how social media can be measured and how people often times go at it incorrectly; if your manager asked you 'How is the branding and awareness coming?' you wouldn't answer '$57,000 sir.' Remember that you have to know what you are looking for before you can measure it.

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Gary Vaynerchuk and Jared Hamilton sit down at DSES to talk about the future of the internet and how social media has changed the way business is conducted online.

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Jason Falls from SocialMediaExplorer.com shares his thoughts on common Social Media stumbling blocks most businesses face in the market today. Do you see the same problems in your store?

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Rob Siefker, Director of Zappos Customer Loyalty Team, explains how Zappos delivers happiness to their customers as well as employees and how this model can be applied to the automotive industry.

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Jared sits down with Aaron Strout to discuss more in depth about location based marketing and the ways businesses can use location to create more loyal customers.

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Jared Hamilton from DSTV sits down with Jason Falls at the DrivingSales Executive Summit. Jason tells about his past and what got him into social media along with a sneak peak of what the future holds.

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Jared Hamilton sits down with Rob Siefker, Director of CLT at Zappos, to discuss how Zappos has created a Customer Loyalty Team to be one of the premier online companies to do business with.

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Grany Gooley, a marketing director for Boyer Auto Group located outside Toronto, Canada is looking for answers on how to determine Social Media ROI. Follow Grant's journey as he travels to The DrivingSales Executive Summit in search of answers to take back to his auto group.

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Dan Moore explains how dealers can use Pandora internet radio to target customers much for effectively and cost efficiently. Jared and Dan discuss what Pandora is and the benefits it can bring to the industry.

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Jerry calls a random dealer to inquire about a purchasing a new vehicle. Watch how this sales person handles the call and see how you would do things differently. Jared Hamilton and Jerry Thibeau discuss how the call went.

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Paul Potratz tells DSTV some ways to use video to create more engagement with the customer. He explains how you need to take video to the next level and how you can create a “Build-a-Bear” type excitement with the customer.

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Websites have changed over time from being basic information to the flashy animation and it was all about the look of the site. Now Joe High tells DSTV the direction websites are headed and the factors Dealers need to consider when setting up their website.

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Matthew Haiken sits down with DSTV and gives us some insight into how they are getting reviews and how you can leverage them to generate car sales. Seems to be working for them as they have become the #1 Volvo Dealer in the United States! Great job, Matthew.

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Dan Moore from Smart Web Concepts tells DSTV how some dealers are using Groupon to increase traffic at the Dealership.

Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. (Wikipedia)

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Ever get confused on what the difference between a website, mobile capable site, and a mobile site? DSTV had the change to sit down with Paul Potratz from Potratz Advertising to clear everything up for you. Paul not only explains what they are, he gives some good tips along the way.

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DrivingSalesTV had a chance to sit down with Erin Touponse from the Harte Auto Group and discuss the high turnover in the Automotive Industry. Erin tells us some tips on ways you can sift through new hirers to find the winners.

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DrivingSalesTV had the chance to sit down with Brice Englert from AutoBase Marketing Services and discuss ways to use Mobile sites to help your Fixed Ops. Brice tells us some good ideas on how to impress the customer with some neat tips.

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Bethany Johnson from RBM Atlanta-North tells DSTV how you can use QR Codes in the Dealership to help serve a customer when the dealership is closed.

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Jared Hamilton sat down with Jerry Thibeau to discuss phone skills in the car business and learns the secret to a successful phone call.

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Dan Moore from Smart Web Concepts sits down with Jared Hamilton, CEO of DrivingSales, and discusses what is the most important thing for the future in the Automotive Industry.

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