Less is much more!  This applies to most everything.  It especially applies to customer communications.  When you overload the message with words, graphics, slogans and calls to action, your effort to increase response does exactly the opposite.  Whether print, electronic or internet, the same holds true.  Voltaire said, “The best way to be boring is to leave nothing out.”   Keep It Simple!  When shopping for their next vehicle, your customers visit your website to learn two things.  Do you have what I want and how much does it cost?  Everything you do to keep them from learning that diminishes the effectiveness of your website.  You are constantly approached by vendors with the next greatest thing that must be added to your website.   All claiming increased lead productions or increased quality of lead.  Some of these claims may be true, but you have to sit back and think hard.  They al...

  So many times, we get caught up in the “expectations of me”.  We assume that our own behavior and thinking is the norm.  We know that there are exceptions to every rule, but we assume that the way we go about doing things is generally also how the rest of the world does it.  It’s called the false consensus effect.    Essentially, we tend to overrate the degree to which our own behaviors, thoughts, viewpoints, etc. are shared by  other people.   For example, a person may know that a Filet Mignon is the best cut of beef and simply assume that everyone agrees.  However, there are plenty who would argue otherwise.  This type of critical misconception is a major road block when measuring SEO results. Looking at the one foot level, you conduct a few search queries using search phrases that you know that everybody else uses.  Your frustration grows as you continue to search and never see your listi...