As you probably know, about a few months ago Facebook passed 500 million users worldwide. That's about 1/13th of the world's population. At this point Facebook ranks only behind Google in worldwide popularity. And as we always talk about how to harness the power of this social media powerhouse, I'm going to focus today on building an effective promotion on Facebook. As the old adage says, "Seeing is believing." The same holds true for social media promotions. To throw out another cliché, "A picture's worth a thousand words." So, one word sums up how to be successful with a Facebook promo: visuals. Cliché or not, these sayings are accurate. A great Facebook campaign can live or die by how it is seen and what is seen. Think of it like a magazine. What catches your eye when you're waiting in line at the supermarket? The cover photos and the catchy headlines. Essentially, the visuals of the magazine. It's very r...

  Social media is the dissemination of information through social interaction. The emphasis being on social, and not media. In a world where the line between offline and online is often blurred, social networks are the main hub for online social interaction. As with any medium, there is a point where businesses and marketers will attempt to harness the medium to spread product or brand awareness, but with social media, efforts have often followed the same traditional routes of mass media channels like TV, radio or press. Social media is anything but traditional, as is the social media generation.   This younger generation knows all of the advertising tricks. They have an ability to tune out advertising to a degree not seen in prior generations. What’s a company to do to reach these customers? Those detached from the future, the less forward thinking of corporate executives assume social media is a passing fad that won’t bring the same...