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Google Presents Automotive ZMOT Production

by Lindsey Auguste on Feb 1, 2012

The consumer shopping process is at the focus of conversations everywhere in the online automotive retail world.  Couple that with the gaining traction of Zero Moment of Truth (ZMOT) and you’ve got all sorts of questions to answer.  Google and research firm, ShopperSciences, produced the following video, sharing insights compiled from interviews of over 500 recent car shoppers.  This easy to understand animation demonstrates the fundamentals that influence the car shopper in particular and is the first Automotive ZMOT production from Google with automotive-specific research. 

Enjoy the video and be sure to keep an eye out.  It’s highly likely that others will build on this model in the near future.


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Comments

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by Jim Bell 4 months ago:

We've heard all about it and this is a great summary video from 30,000 feet up.
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by Jim Bell 4 months ago:

We've heard all about it and this is a great summary video from 30,000 feet up.
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by Brian Pasch 4 months ago:

It's great to see this new video which presents what I have personally been sharing with dealers since I read Jim Lecinski's book "Winning The Zero Moment of Truth".

Chris Reed, head of Marketing at Cobalt, did a great job getting this created. Bravo!

Dealers looking for specific recorded webinars regarding the Automotive Zero Moment of Truth can visit http://www.automotivezeromomentoftruth.com .

The study covered a series of detail discussions on the Automotive ZMOT experience and how to specifically increase a dealer's influence in the ZMOT.

A new session with more detailed strategy will start in April of 2012.
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by Chris Costner 4 months ago:

Great video indeed. Will we see more from the Google/Cobalt partnership? Brian I have your study on my desk as we speak. Thanks for sharing the link of webinars.
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by Bryan Armstrong 4 months ago:

Awesome and simple explanation. Love it!
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