Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Announcing the DrivingSales Presidents Club!

By Lindsey Auguste on Jan 8, 2013


 

 

 

 

At the request of many dealers in the industry, we’re proud to announce that DrivingSales will host an automotive Presidents Club event for the top CEOs and General Managers in the industry.  The meeting will be held at the Waldorf Astoria in New York, April 21-22, 2013.

The Presidents Club is a private meeting for Dealer Principals and industry Presidents to gather and study the trends regarding the three most important assets in operating a dealership:

  • Your capital
  • Your brand
  • Your people

 

Seth Godin, known as one of the top branding experts in the world, a best-selling author and successful entrepreneur, will be spending time with the dealers discussing how to make your dealerships brand a powerful asset that stands out in your market.

In addition to Seth we will be bringing in an economist to shed light on some macroeconomic trends that are placing pressure on stores and how to navigate them.  We will be studying new and unreleased research regarding automotive retailing, and we will discuss leadership practices in today’s progressive dealerships.

The event is designed to be ultra intimate, giving the dealers ample face time with the experts in attendance and to facilitate a high level of networking. 

We invite the Dealer Principals and General Managers of the DrivingSales community to attend.  There are less than 80 seats remaining, so we recommend you RSVP as quickly as possible.

 

Club FAQ

When and where is the event?
The event will be held April 21-22 at the Waldorf Astoria New York.

Who should attend?
The meeting is for Dealer Principles, General Managers, and their guests.  Dealership managers such as Marketing Managers, Sales Managers, etc. are welcome as guests of their Dealer Principal and GM.

Will I meet Seth Godin?
Yes, the event will have few attendees, and Seth has agreed to stay after to sign books and mingle with the Dealers in attendance.

What topics will be covered?
The meeting will focus on the three most important assets in running a dealership: your capital, your brand and your people.

What is the attire?
Business Casual

Comments

What an awesome opportunity to learn from one of the greatest marketing minds of this generation. Well played Driving Sales!

Jan 10, 2013

Thanks, Bryan! We're pretty stoked at it because of all the value dealer operators can get from it. Know a Dealer Principal or GM that should be there? Let them know!

Jan 10, 2013

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

Lindsey Auguste's Recent Posts

Related Posts

  • Should Dealers Target Everybody or a Selection of Buyers with their Advertising?

    At first glance, it's an easy question with an instant answer. Car dealers want to target everyone within driving distance with their message. As Ripley said in Aliens, "It's the only way to be sure." Upon closer examination, problems start to pop up. Even if we assume that "everybody" is actually a large portion of the audience (since you can't reach everybody from a literal sense), there are still holes in the strategy. Those who have extremely large marketing budgets could do it, but even then they really shouldn't. Here's why: At any given moment at most 3% of the adult driving population is in or near the market for buying one of your vehicles and that's if you have a very popular brand. For many brands it's under 1%. Reaching all of them requires large mass-media buys and a shotgun approach. Based upon diminishing returns, the second $10,000 can be less effective than the first, the third $10,000 will be less effective than the second... etc. Targeting is getting much, much...Read post

  • Yelp! WTF

    I’m not complaining about this at all. We could use more of these 5 star reviews to actually stick. But, it does make me wonder… Read post

  • Celebrate Summer with All-Star Baseball

    Every year, thousands of Major League Baseball games are played with millions in attendance. These same baseball fans are gearing up for the long awaited All-Star Game coming up July 14th.  Believe it or not, your dealership can leverage these enthusiasts’ excitement to drive sales and service business. How, you ask? With creative, relevant marketing. Check out these three ideas to celebrate summer with All-Star baseball. Get Active Here in Cincinnati, if the Reds combine 11 strikeouts during a home game, LaRosa’s (a local pizzeria) allows every fan with a ticket from that game to redeem it for a free pizza. This is an example of how a local business can get involved with the sport of baseball to promote their brand. Similarly, your dealership could offer discounts for events that transpire during the All-Star Game, such as offering $10 oil changes if a local player hits a home run or a similar promotion that may fit your particular business model.  Create a Contest Everybody l...Read post

  • 5 Simple Link Building Strategies for Small Businesses

    When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods. Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right? That’s why I’ve put together a list of five simple link building strategies that small businesses can start immediately. So take notes and start building links!   Sponsor Something Locally or Create Your Own Event Local businesses are often asked to sponsor events, children’s sports teams, and school functions. And while many see some of these are charitable or simply promotional, most of the organizations looking for sponsorship wou...Read post

  • Preempt Lease-End Competition for Your CPO Inventory

    The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market. To provide context, consider the following market dynamics: Lease originations exceeded 3.5 million in 2014, Manheim reports—their highest level since 2000. CPO sales increased nearly 11% last year and accounted for 20% of used car sales in 2014, according to Edmunds.com. TrueCar notes that CPO sales this year will total more than 2.5 million units, predicting 2015’s supply of one-to-five-year-old used vehicles, including CPO, at 10.4 million units. As these market dynamics unfold, used car managers will need to source CPO inventory more wisely than their competition. To help stay ahead and grow market share, I suggest two strategies: Obtain CPO inventory from nontraditional sources. Get ahead of banks and lenders, lease-conquest marketers, and other dealers before lease-end. Executing ...Read post

  • Managed vs Self-Serve Chat

    The automotive industry is really starting to come around to the idea that they must have chat on their websites. It has moved from being a luxury to becoming a requirement due to the increased use of mobile and the trend towards real-time communication. Now, the debate has been shifting to an old question: manged or self-serve? There are advantages and disadvantages to each that we've discovered and we'd love to hear from the DrivingSales community about their opiinon. As we covered on a recent blog post, the reasons for managed are plentiful: 24/7 Coverage Professional, Consistent Responses Experience of Managing Chat Constantly Proven Scripts Over Off-The-Cuff Replies For every argument, there's a counter-argument. Self-serve chat software has its own advantages: Live Answers to Inventory Questions Direct Appointments Instead of Inquiries Dealership Personality Again, we offer both so we have all of the horses in this race. We simply want to know what you guys think. What...Read post

  • Who's Down The Street? How to Differentiate Yourself In A Busy World

    Look around, who’s your biggest (local) competition. If you’re like most of us, you know who they are, you constantly see their sales numbers and wonder  how can you beat them this month? What do they have that you don’t? You have the same cars, right? You have the same (more or less) finance programs? You have the same style dealership? If these answers are “yes,” it’s time you do something to differentiate yourself from the dealership down the street.  When the OEM’s consistently make every dealership “look” the same, what does it take to stand out in a sea of non descript buildings (& colored cars for the most part.)?   Do you have a mission statement? Is that mission statement displayed in your dealership? What about in your “virtual dealership?” What’s your virtual dealership? Your website! How many visits does your website get a week or a mont h? I bet it’s more visitors than people who walk into your showroom. There’s really no need to ad...Read post

  • Internet data.....what is the most important metric?

    I am in a nada internet 20 group. We share lots aof ideas and lots of data at each meeeting. Most of our meetings center around our internet composite. It is much like the financial commposite that nada uses for other 20 group meetings. It has everyones internet data in it and rates and ranks each member under different measurements. It is a great accountabilty tool that we use as a group. One section is dedicated to analytics off of our website. the other two sections are for cars.com and autotrader data.  While there are a ton of measurements in our composite I am trying to figure oout which are the most important. Originally we ranked evry page by bounce rate. We have found that a higher bounce rate is not always a problem. If you market properly and get the person to the page that they want to be on it could result in a bounce. Pages per visit fall in to this category as well. So does time on site.  Some of the othe measurements in our composite are thigs such as Number of v...Read post