Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Announcing the DrivingSales Presidents Club!

By Lindsey Auguste on Jan 8, 2013


 

 

 

 

At the request of many dealers in the industry, we’re proud to announce that DrivingSales will host an automotive Presidents Club event for the top CEOs and General Managers in the industry.  The meeting will be held at the Waldorf Astoria in New York, April 21-22, 2013.

The Presidents Club is a private meeting for Dealer Principals and industry Presidents to gather and study the trends regarding the three most important assets in operating a dealership:

  • Your capital
  • Your brand
  • Your people

 

Seth Godin, known as one of the top branding experts in the world, a best-selling author and successful entrepreneur, will be spending time with the dealers discussing how to make your dealerships brand a powerful asset that stands out in your market.

In addition to Seth we will be bringing in an economist to shed light on some macroeconomic trends that are placing pressure on stores and how to navigate them.  We will be studying new and unreleased research regarding automotive retailing, and we will discuss leadership practices in today’s progressive dealerships.

The event is designed to be ultra intimate, giving the dealers ample face time with the experts in attendance and to facilitate a high level of networking. 

We invite the Dealer Principals and General Managers of the DrivingSales community to attend.  There are less than 80 seats remaining, so we recommend you RSVP as quickly as possible.

 

Club FAQ

When and where is the event?
The event will be held April 21-22 at the Waldorf Astoria New York.

Who should attend?
The meeting is for Dealer Principles, General Managers, and their guests.  Dealership managers such as Marketing Managers, Sales Managers, etc. are welcome as guests of their Dealer Principal and GM.

Will I meet Seth Godin?
Yes, the event will have few attendees, and Seth has agreed to stay after to sign books and mingle with the Dealers in attendance.

What topics will be covered?
The meeting will focus on the three most important assets in running a dealership: your capital, your brand and your people.

What is the attire?
Business Casual

Comments

What an awesome opportunity to learn from one of the greatest marketing minds of this generation. Well played Driving Sales!

Jan 10, 2013

Thanks, Bryan! We're pretty stoked at it because of all the value dealer operators can get from it. Know a Dealer Principal or GM that should be there? Let them know!

Jan 10, 2013

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

Lindsey Auguste's Recent Posts

Related Posts

  • Dealership Site Speed

    While most dealerships have a website, and some are mobile-enabled, many have not been optimized to provide the fastest delivery of content.  Whether it's a slow loading picture or a bad piece of flash animation, site speed is still an issue for a lot of automotive dealer websites. Even a small delay in site speed with regards to load times will dramatically decrease customer satisfaction, page views and conversions.  Most people expect a site to load in just a couple of seconds, and many will abandon a site if it takes too long to load.  Businesses like Amazon and Walmart have taken steps to remedy slow site speed and have noticed lifts in conversions. Some quick ways to improve site speed include reducing the number of elements on a page, using CSS instead of images when possible, combining several stylesheets into a single file, and reducing the amount of scripts running.  Similarly, cleaning up extra spaces, line breaks and indentation in the code can shave some load time.  ...Read post

  • All in One Base Essentials Pack Plus, Business Edition, Gold.

    Software developer Steve Jives takes you on a tour of his new software that does everything. Introducing: Multi-Office All in One Base Essentials Pack Plus, Business Edition, Gold. See why no business would want this system in this funny look at the B2B software world from Capterra. Read post

  • Dealers Still Not Embracing Data Mining

    According to new data compiled by DealerSocket, dealers are still focused on driving new traffic into their stores from webleads. The issues with webleads: -Cost $20-$50 per lead -No exclusivity -Little info, lucky if you get a phone number -Low gross -Low CSI Benefit of using CRM/Data Mining: -Low cost, dealers already own customer -Use data to find people in equity, lower payment, etc -They know you -Send relevant message to right person, at the right time, for the right reason -Exclusivity and ability to pull customers into the market before they submit a weblead -High Gross -Higher CSI While dealers are seeing the advantage of Data Mining and using tools to do this, data shows that dealers still have yet to embraced it. Marketing spend by dealers is as high as 70% directed to drive new traffic to the store and as little as 5% on repeat customers. Many dealers using Data Mining tool still don't have a great appointment process in place. Average dealers only have 7% appointment...Read post

  • Honor Loyal Customers to Keep Them Coming Back

    Whether you believe it or not, your customers are your dealership’s most valuable asset. Especially the loyal ones who continue to come back regularly for service work and purchase multiple vehicles from your dealership. If you’re under the belief that all customers should be treated equally, then this post may not be for you. In fact, we believe your most loyal customers deserve extra savings and attention to ensure they continue to come back to your dealership for future vehicle needs. Here are three easy to implement ideas to honor your customers. Offer a First Class Experience If you identify loyal customers who are scheduled to visit your Service Department, think about rolling out the red carpet. Start by having one of your Service Advisors greet them with a small gift upon arrival. Then, have refreshments and free goodies ready to satisfy them as they wait for their vehicle’s service work to be performed. Maybe even offer free shuttle services, free car wash and vacuum, o...Read post

  • Using Recalls to Your Advantage

    A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,” Penske Chairman Roger Penske, stated. “We welcome it. I think that’s why we’ve committed to the large fixed operations that we have in order to be able to handle it as it comes in. And I think it also gives us the chance — think about this one — it gives us the chance many times to see vehicles which we haven’t seen. So, it gives us the chance to connect with a customer with an older vehicle and in many cases we’re converting those into used-car or new-car sales.”   Penske makes a great point. However, the very first thing to get an effective handle on is how to connect with these recall customers in the first place. How do you get through to them and inform them of the recall so that you can connect and get their service business? W...Read post

  • Pinterest - It’s Not Just for Women

    If you asked a room full of women how many of them were on Pinterest, it wouldn’t be surprising to have most of them raise their hand.  They love the recipes, crafts and clothing ideas.  But there’s so much more to it.  What is Pinterest?  Think of it as an online cork board, where you have pinned photos of your favorite things.  When you are online doing research and you find something you like, you can pin it to a board and keep track of it.  A board is a way of organizing the things you’ve collected, something like placing it in a file cabinet.  And now all those favorite things are online, in one place.  How’s that for organization! Let’s say you’re planning a wedding.  You can create a “My Fabulous Day” board on Pinterest and pin your ideas that you find online.  You can also find inspiration from others on Pinterest and pin those ideas on your own boards as well.  Everything is organized and ready for planning. Pinterest launched in 2010 and has over...Read post

  • First-Ever Women in Automotive Convention to Debut in 2015 – Industry Pioneer named as Keynote Speaker

    Orlando, FL – The inaugural Women in Automotive Convention will take place this summer with the purpose assisting the automotive community in recruiting, retaining and developing female employees and leaders. Women make up just 17% of employees at auto dealerships according to NADA – and organizers of the conference are working diligently to raise this number, beginning with this event. The conference is set for Tuesday-Thursday, August 18-20 at the Ballroom at Church Street in Downtown Orlando. The three-day conference includes speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry. Keynote speaker, Lisa Copeland, has been a pioneer in the field of automotive marketing and management for more than 25 years. She is currently Managing Partner of Fiat of Austin, the top Fiat retailer in North America since the brand’s return. “The topic of women in the automotive industry h...Read post

  • CRM Decisions and Disasters - Part 3

    Now that we’ve covered the problems with CRMs, possible solutions, what to look for in a new one and how to prepare your team, this part will cover getting ready for your launch and making sure it’s properly structured. Let’s get started! A properly structured launch will make, or break the outcome of how effective the tool is used, along with how much damage in dollar loss is incurred during the change. I will continue to trumpet the fact that no loss of down time or money is needed if it’s done right. Money invested in doing this correctly will result in quicker acceptance and use by the staff. Read post