Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Announcing the DrivingSales Presidents Club!

By Lindsey Auguste on Jan 8, 2013


 

 

 

 

At the request of many dealers in the industry, we’re proud to announce that DrivingSales will host an automotive Presidents Club event for the top CEOs and General Managers in the industry.  The meeting will be held at the Waldorf Astoria in New York, April 21-22, 2013.

The Presidents Club is a private meeting for Dealer Principals and industry Presidents to gather and study the trends regarding the three most important assets in operating a dealership:

  • Your capital
  • Your brand
  • Your people

 

Seth Godin, known as one of the top branding experts in the world, a best-selling author and successful entrepreneur, will be spending time with the dealers discussing how to make your dealerships brand a powerful asset that stands out in your market.

In addition to Seth we will be bringing in an economist to shed light on some macroeconomic trends that are placing pressure on stores and how to navigate them.  We will be studying new and unreleased research regarding automotive retailing, and we will discuss leadership practices in today’s progressive dealerships.

The event is designed to be ultra intimate, giving the dealers ample face time with the experts in attendance and to facilitate a high level of networking. 

We invite the Dealer Principals and General Managers of the DrivingSales community to attend.  There are less than 80 seats remaining, so we recommend you RSVP as quickly as possible.

 

Club FAQ

When and where is the event?
The event will be held April 21-22 at the Waldorf Astoria New York.

Who should attend?
The meeting is for Dealer Principles, General Managers, and their guests.  Dealership managers such as Marketing Managers, Sales Managers, etc. are welcome as guests of their Dealer Principal and GM.

Will I meet Seth Godin?
Yes, the event will have few attendees, and Seth has agreed to stay after to sign books and mingle with the Dealers in attendance.

What topics will be covered?
The meeting will focus on the three most important assets in running a dealership: your capital, your brand and your people.

What is the attire?
Business Casual

Comments

What an awesome opportunity to learn from one of the greatest marketing minds of this generation. Well played Driving Sales!

Jan 10, 2013

Thanks, Bryan! We're pretty stoked at it because of all the value dealer operators can get from it. Know a Dealer Principal or GM that should be there? Let them know!

Jan 10, 2013

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

Lindsey Auguste's Recent Posts

Related Posts

  • Sub-Prime Automotive Finance is Back - Is Your Dealership Ready?

    Credit bureau analysts found that sub-prime auto loans in March came in at $13.1 billion, marking an 8.8-percent increase year-over-year, and it is only expected to grow stronger. Equifax had to go back to March 2007 to find a figure that high. That’s when the market generated $12.5 billion in sub-prime paper in a single month. - See more via Sub-Prime Auto Finance News: Sub-Prime Auto Loan Totals     Do you have the right people and inventory in place to take advantage of the record number of Sub-Prime Finance buyers that are flocking to market? There are billions of dollars at stake. Let's see with a quick assessment.   What is the most profitable department in your dealership? If you did not answer with your Sub-Prime finance department then you have some things to work on. Your gross profit per unit sold on a Sub-Prime finance deal should be substantially higher if you have the right people and inventory. Lets get started.   People:   Have your salespeople been pro...Read post

  • Find Used Car Prices using Edmunds TMV Calculator

    If You are thinking of buying a car, but you don’t want to have to babble with the salesperson. Sure you have a fair idea of the type of car you want, size, shape, color. You may not be sure about one thing though. There is this one burning question that lingers at the forefront of your mind, “how much will I have to pay?” You can relax and put your anxiety to rest because Edmunds True Market Value is here to help when you go through moments of doubt like these. Whether you are the buyer or the seller, exchange of ownership of a car is all about a mutually respectful partnership. For the buyer, it is common to find yourself in a position where the seller retorts “how much are you offering for this lovely car today?” Without an idea of Edmunds used car prices you may end up plucking a price out of thin air. You’d have to be a Vegas gambler to even land close to what the dealer has in mind. If you land too high the dealer will smile and informally crown you his “buyer of t...Read post

  • How important is a title?

    My dealership firmly believes in a culture of *teamwork* - and by not having a title - I can be the utility player on the team.Read post

  • Get Your Customers Properly Engaged with Your Dealership

    I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with potential customers. On the other hand, it's even more important to be engaged with your past and present customers. The people who just bought a car from you, the people in your service waiting lounge, even the people who bought a vehicle from you a couple of years ago - these are the people that could really use some engagement with you immediately. It gets frustrating to see so many dealers focused on driving new business and conquest business while pretty much taking their eyes off of the low hanging fruit in their database. It's as if the industry has given up on loyalty. It's true that loyalty numbers are lower than ever before. Between the internet allowing further re...Read post

  • Fall into Customer Loyalty with End of Summer

    With Labor Day here and the official start of fall coming up quickly, now is the time to leverage an end of summer campaign to drive revenue and traffic plus gain additional customer loyalty for your dealership. But, what is an impactful end of summer campaign to help you do just that? Before fall officially sets in, try one of these revenue generating campaign ideas. Host an End of Summer Blast Invite customers, prospects, and members of your community to an event at your dealership. Be sure to have appealing activities to attract an audience such as live music, food and beverages, games, giveaways, etc. You can partner with other local business to keep costs down. Make sure to send an announcement to all customers to let them know you’re hosting one last blast before the cooler weather sets in. Beach Ball Blowout Chances are you’re looking to get rid of those 2014 vehicles on your lot to make room for your 2015 lineup. You could host a blowout event at your dealership to offer ...Read post

  • Use Your Talent & Develop Your Skill

    Use Your Talent & Develop Your SkillRead post

  • Autotrader vs. Cars.com

    Currently we use both AutoTrader and Cars.com. We have used them both for quite some time. The measurement that we use for them is cost per vehicle detail page. We feel that it is a good measurement for them. In our opinion it is their responsibility to get the customer to our vehicle detail page. We feel that our marketing takes over at that point. (Good pictures, right car, right place, etc.) They are currently below .50 cents per vehicle detail page. We try to keep them under .60 cents per vehicle detail page. My question for the community is this. Do I need both? Based on our reporting both companies are performing well. AutoTrader seems to perform slightly better. They are also a lot easier to work with then cars.com. I just do not know if I would get the same customers with just one of them.      ...Read post

  • Top Reasons Why You Should Buy "Likes"

    There's lots of excitement over buying "likes". But should you? Read this and then you decide.Read post