Community

Share your automotive expertise

2 Write a Blog Post

Filed in: None

Announcing the DrivingSales Presidents Club!

By Lindsey Auguste on Jan 8, 2013


 

 

 

 

At the request of many dealers in the industry, we’re proud to announce that DrivingSales will host an automotive Presidents Club event for the top CEOs and General Managers in the industry.  The meeting will be held at the Waldorf Astoria in New York, April 21-22, 2013.

The Presidents Club is a private meeting for Dealer Principals and industry Presidents to gather and study the trends regarding the three most important assets in operating a dealership:

  • Your capital
  • Your brand
  • Your people

 

Seth Godin, known as one of the top branding experts in the world, a best-selling author and successful entrepreneur, will be spending time with the dealers discussing how to make your dealerships brand a powerful asset that stands out in your market.

In addition to Seth we will be bringing in an economist to shed light on some macroeconomic trends that are placing pressure on stores and how to navigate them.  We will be studying new and unreleased research regarding automotive retailing, and we will discuss leadership practices in today’s progressive dealerships.

The event is designed to be ultra intimate, giving the dealers ample face time with the experts in attendance and to facilitate a high level of networking. 

We invite the Dealer Principals and General Managers of the DrivingSales community to attend.  There are less than 80 seats remaining, so we recommend you RSVP as quickly as possible.

 

Club FAQ

When and where is the event?
The event will be held April 21-22 at the Waldorf Astoria New York.

Who should attend?
The meeting is for Dealer Principles, General Managers, and their guests.  Dealership managers such as Marketing Managers, Sales Managers, etc. are welcome as guests of their Dealer Principal and GM.

Will I meet Seth Godin?
Yes, the event will have few attendees, and Seth has agreed to stay after to sign books and mingle with the Dealers in attendance.

What topics will be covered?
The meeting will focus on the three most important assets in running a dealership: your capital, your brand and your people.

What is the attire?
Business Casual

Comments

What an awesome opportunity to learn from one of the greatest marketing minds of this generation. Well played Driving Sales!

Jan 10, 2013

Thanks, Bryan! We're pretty stoked at it because of all the value dealer operators can get from it. Know a Dealer Principal or GM that should be there? Let them know!

Jan 10, 2013

Comments 1 - 2 of 2

You must be logged in to comment

Login Create an account

Add your comments:

   

Lindsey Auguste's Recent Posts

Related Posts

  • Women Car Shoppers

    Women-Drivers.com recently released their 2015 US Women’s Car Dealership Report which contains the findings of their survey of over 3,450 women regarding buying vehicles and their car dealership experiences. Some interesting insights regarding women car shoppers can be gleaned from the results. To start, women car shoppers have increased overall. The most popular vehicles shopped include Volkswagen, Ford, Chevrolet, Jeep, and Buick, while the most popular vehicles purchased include Mercedes-Benz, Lincoln, Dodge, Jeep and Chrysler. In fact, numbers are up across the board – including increased leasing and servicing completed by women car shoppers. Where it gets interesting for digital marketers is that almost one third of women car shoppers surveyed reported that the dealership website was not helpful! Women in the survey visited on average 2 dealerships before making a purchase. Over half went by themselves in person to shop, and most of those that leave without purchasing never ...Read post

  • Is Going Above & Beyond Really the Path to Customer Loyalty?

    Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to increase a loyal customer base than providing a poor one, just how this is done may well be the key.   A very insightful article in the Harvard Business Review analyzed the results of a study by the Customer Contact Council of over 75,000 people. It examined the links between customer loyalty and customer service. The results were quite surprising.  According to the article:   “Two critical findings emerged that should affect every company’s customer service strategy. First, delighting customers doesn’t build loyalty; reducing their effort – the work they must do to get their problem solved – does. Second, acting deliberately on this insight can help im...Read post

  • Build a Marketing Plan Around Funneling Car Shoppers to Your Website

    Targeting is the name of the game. Most dealers (and even some vendors) are really starting to embrace this concept. Gone are the days of illogically spent marketing budgets and shotgun techniques... ...at least we wish those days were gone. Unfortunately, they're not. Many vendors still promote bulk marketing practices and many dealers are still buying into it. Producing favorable numbers is easy. Taking qualified buyers and getting them to engage in a meaningful way with your dealership is harder, but there's a silver lining: you have tools available to you to target the right people and get them to the right venues. The Right Venue First and foremost, the best venue for producing more sales is your website. That's not to say that there's anything wrong with AutoTrader, Cars.com, or any of the other places where your inventory can be seen. However, any opportunity you have to take them to your website will yield more favorable results. Between social media advertising, search e...Read post

  • Top Brands Rated by Women | 2015 US Womens Car Dealership Report

    Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States. Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares Women-Drivers.com President, Anne Fleming. “Women know they can buy a car anywhere in their respective city. It’s in dealer’s best interest to strategize and market to women. However, it takes more than just having a family female spokesperson.” The research in the 2015 US Women’s Car Dealership Report comes from over 3,450 women’s surveys from the company’s website. From these surveys, the company generates a Women Satisfaction Index® or WSI score. The range is from a 5.0 (the highest) to 1.0 (the lowest)....Read post

  • New Dealership Websites from Naked Lime Marketing

    Naked Lime Marketing has launched an all-new, comprehensive website platform for automobile retailers: Aptus Websites™. Naked Lime developed Aptus to help automobile retailers build a more effective digital dealership that supports a smoother, more flexible end-to-end retail experience for consumers.Read post

  • Gamification: the Power and the Opportunity

    Gamification is an interesting topic and one that has gained momentum in many business categories, including automotive. The reason for this level of interest in this area of automated marketing solutions is simple; there are connections between how habits are formed from a neuroscience perspective to how gamification works in driving customer engagement and behavior change. Now, gaming can be hard-core and even competitive or it can be purely casual and done just for fun and entertainment. Either is fine depending on your goals, but gamification in a Dealership environment is not about fun or even engagement, it’s about driving tangible business results. Most Dealerships that currently use gamificiation are using it primarily as a sales strategy to motivate their sales teams. Having people compete on targets to win a bonus or other prize. The reality is that gamification in a dealership environment should compliment their marketing strategy and build on the existing promotions that...Read post

  • Is your BDC a call center or a business development center?

    A BDC in the automotive industry is not a new or innovative concept. People have been writing about, researching, and developing BDCs for years--and much more so with increased online presence. So why the sudden resurgence in the news again?  Maybe because BDCs vary so much in size, style and approach and people are searching for common ground--a place where the BDC will actually develop business. Because they are so vastly different, there is much to read regarding how to appropriately create, staff, and manage a BDC. There is one commonality I have noticed, though. Many BDCs have nothing to do with business development. One of the guys I work with calls them BCCs--Business Communication Centers.  The staff answers e-mails with templated responses, may or may not address customer questions, and leaves voicemails to customers. They are communicating--sometimes well and sometimes poorly--but are they developing business? A Business Develop Center does just that--develops your exist...Read post

  • Gubagoo Selected as Certified Provider for Dealer.com

      West Palm Beach, FL– January 27, 2015 – Gubagoo, the fastest growing chat and website engagement provider for dealerships, today announced that it has been selected as a trusted provider in Dealer.com’s Certified Provider Program.  To qualify as a provider in the program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software and services. Gubagoo’s ChatSmart is powered by an intelligent platform that identifies website visitors and proactively engages them with relevant, targeted information. “Gubagoo is a chat solution that proactively engages with site visitors rather than simply interrupting and talking at them. A recent study showed that ChatSmart consistently delivers a 77% chat-to-lead conversion rate,” said Brad Title, CEO of Gubagoo Inc. “We’re thrilled to be selected as a Dealer.com Certified Provider and look forwar...Read post