If you want to establish credibility fast in the auto industry, there are few better ways than writing a book. When you write a book, you effectively have your prospective client’s attention for several hours – giving you the chance to share your business philosophy and outline how you can help them. When you have great content, you will immediately stand out from the competition – just by having published a book.   Giving out your book to potential customers is just like handing over a 200-page business card. It will really impress them.   Most people never question the authority of a book. If someone writes a book, they are automatically viewed as an authority.   Of course, writing a book may seem like a daunting task. That’s why most people don’t do it.   However, when you break it down into smaller chunks it is much easier. Here are some examples: o Write a series of articles on your chosen topic that, over...