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Adam Boalt


Facebook Timeline and What it Means for a Dealer

I was excited to hear about the great turn out at Digital Dealer 11, the Driving Sales Executive Summit and J.D. Power Internet Roundtable.  It’s amazing to see how far these conferences have come and to be able to host keynotes such Eric Qualman, author of Socialnomics, and Gary Vanyerchuck, author of Crush It and the Thank You Economy. It was reassuring that these keynote speakers along with other industry thought leaders had such a positive outlook on the future social media landscape for the automotive industry.  The questions that I keep asking myself since f8 is what does Facebook Timeline mean to dealers and how will that change the game. For starters, if you haven’t already enabled Facebook Timeline, there is an easy tutorial on how to add it to your profile on TechCrunch (http://techcrunch.com/2011/09/22/how-to-enable-facebook-timeline/). Facebook Timeline is going to change everything.  The Facebook News Feed as we know has already starte...